[Lnc-business] All right Georgia has produced a TV for Governor candidate..let me know what you think of it

Scott L. scott73 at earthlink.net
Thu Sep 4 12:29:20 EDT 2014


 

I agree 10,000% with Mr. Olsen's e-mail.


In fact, the more this Board acknowledges and promotes the message in Mr.
Olsen's e-mail to our affiliates, the more Libertarians we will elect, and
the more money the National LP will raise, over the remainder of this LNC
term.

  Scott Lieberman

 

 

  _____  

"From: Lnc-business [mailto:lnc-business-bounces at hq.lp.org] On Behalf Of
Norm Olsen
Sent: Thursday, September 04, 2014 8:28 AM
To: lnc-business at hq.lp.org
Subject: Re: [Lnc-business] [Statechairs] All right Georgia has produced aTV
for Governor candidate..let me know what you think of it

 

Valid points, Arvin . . .

 

. . . but I think you are being way too harsh.  There are limits as to what
you can do in 30 seconds.  I believe the ad is excellent, a good example of
what we need lots more of.

 

1>     It presents Mr Hunt as a real person (appearance, positive attitude,
energetic, personable, competent, intelligent, not a gadfly).  He comes
across as one who could manage a state, and not a one-issue crusader.

 

2>     It emphasizes  recognition of two very important names: "Libertarian
Party" and "Andrew Hunt".  Name recognition is absolutely crucial, it has to
be the essence of all campaign advertising.

 

3>      It asks for the voters vote (you don't get if you don't ask)

 

4>     The ad appears to address the specific issues hot in Georgia at the
current time.  Libertarian issues are not so important.  In a real campaign,
it is what the voters consider hot that is important.

 

5>     In an environment where approval ratings are dismal and voters are
looking for an acceptable alternative to the status quo, a concentration on
being different is sufficient.  Generally, any attempt to become more
specific without a meaningful opportunity to "sell the benefits" (which
can't be done in 30 seconds) will tend to alienate more voters than it will
attract.

 

How one attracts activists to your organization and how one sells yourself
to 10 million voters are completely different.  Issues and their related
specifics are important to activists and make a big difference in building
an organization.  Getting voters to vote for you is, in absolute fact, more
a popularity contest.

 

Norman T Olsen

Regional Representative, Region I"

 

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