[Lnc-business] FW: FW: Another good campaign ad

Mon Sep 15 19:31:42 EDT 2014

Hello Scott . . .

Please find below Eileen’s comments concerning the Keen for Kansas ad.  Eileen is Keen’s Campaign Manager, and also his wife.  The campaign is, unfortunately, a low budget affair.  Keen has personally put up $50,000 of his own money, but the campaign has only been able to raise an additional $16,000.  Obviously, our (LP in general) inability to raise funds means high quality candidates like Keen will not be excited about running for office as a Libertarian.

Norm

--

Norman T Olsen

Regional Representative, Region I

Libertarian National Committee

7931 S Broadway, PMB 102

Littleton, Colorado  80122-2710

303-263-4995

Norman.Olsen at lp.org

"First they ignore you, then they ridicule you, then they fight you, then you win." -- Gandhi

From: Keen for Kansas [mailto:keen at keenforkansas.com] 
Sent: Saturday, September 13, 2014 6:34 PM
To: region1rep at doneDad.com
Subject: Re: FW: [Lnc-business] Another good campaign ad

Dear Norm,

   Thanks VERY much for sharing our video with your friends and then sharing their .02 with us.  We appreciate it very much. Norm, we are running this whole campaign on the backs of less than a dozen people. Truth be told it’s Keen, me, our campaign manager and about 3 other people who are carrying 95% of the weight and it is very, very difficult.

    The video you shared was produced by someone who volunteered his services. Then one of our people decided he should be paid but I think it was only $300.00, which will end up being a payment-in-kind for the campaign.

     We have also recently hired a team for a Google-driven campaign that is putting the K4K banner and logo all over the Internet.  I think it was seen by 400,000 people in the first week. And it links to the K4K web site and Facebook page.

     We initially hired a marketing firm to develop the logo and design for all the bumper stickers, cards, stationery, T-shirts and yard signs, and they did a good job on all of that. But we started to feel like we were hemorrhaging money. They hired a crew to do a video shoot with Keen and me around our town and then out in the country.  But after billing us $18,000 we still didn’t have a completed video so we parted ways.  Our money was running out and we didn’t feel like we could afford them.

     Recently, I contacted them once again and asked how much they would charge to take the raw video footage they captured and turn it into a video. I commented that I knew it would be awesome and much more professional than the ones our volunteers are producing. (Keen has a YouTube channel with several other videos, too.)  Much to my surprise, they wrote back and said that they would charge $1,500 (all-inclusive, flat fee) to produce one 2-3 minute video for YouTube and Facebook, and one 30-second video that could be used for commercials. So we decided to do it.

      We are hoping to get in enough money to run some commercials right before the election.  Keen’s  R and D opponents have millions and have been running ads already. But they are running ads that attack each other. My hope is that it will work in our favor. Perhaps by the time the election rolls around, everyone will be so tired of hearing those two sling mud at each other, they will embrace an alternative.

    At any rate, that’s the lowdown.  

Best,

Eileen

---------------------------- Original Message ----------------------------
Subject: FW: [Lnc-business] Another good campaign ad
From: "Norm Olsen" <region1rep at doneDad.com>
Date: Sat, September 13, 2014 2:10 pm
To: "'Keen For Kansas'" <keen at keenforkansas.com>
--------------------------------------------------------------------------

> I forwarded a link to your TV ad to the LNC. Scott Lieberman is an LNC
> member from California. The rest you should be able to follow.
>
>
>
> I think the ad it great, and I believe the comments given below are valid;
> but keep in mind they come from political consultants who are used to
> managing multi-million dollar budgets.
>
>
>
> Norm
>
> --
>
> Norman T Olsen
>
> Regional Representative, Region I
>
> Libertarian National Committee
>
> 7931 S Broadway, PMB 102
>
> Littleton, Colorado 80122-2710
>
> 303-263-4995
>
> Norman.Olsen at lp.org
>
>
>
> "First they ignore you, then they ridicule you, then they fight you, then
> you win." -- Gandhi
>
>
>
>
From: Lnc-business [mailto:lnc-business-bounces at hq.lp.org] On Behalf Of
> Scott L.
> Sent: Friday, September 12, 2014 8:10 PM
> To: lnc-business at lp.org
> Subject: Re: [Lnc-business] Another good campaign ad
>
>
>
>
>
> I thought this ad was pretty good. However, I don't even pretend to be a
> media consultant.
>
>
>
> So, I took the liberty of forwarding this link to Chad Crow. Chad and his
> wife are libertarian-Republican political consultants.
>
>
>
> Here is what they wrote. I hope Mr. Olsen forwards this to the Umbehr
> campaign.
>
>
>
> Please note that I am not trying to dis the Umbehr campaign. Note the part
> that I made red below.
>
>
>
> I just want to point out that it would be really, really neat if all or even
> most of our state level nominees were willing and able to afford political
> consultants.
>
>
>
>
>
> Mr. Olsen - I hope you are able to forward this to the Umbehr campaign.
>
>
>
> Scott Lieberman
>
>
>
>
>
> GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG
> GGGG
>
>
>
>
>
> "I'm guessing it's web only because it's :60 instead of :30, but in Kansas
> TV might be cheap enough to afford :60's. I don't know.
>
>
>
> The ad is so-so. They should have invested a few bucks in professional
> voice talent for the narration. That makes a world of difference and only
> costs a couple of hundred bucks to get high quality voices. I'd also have
> put him on screen when it got to his part instead of just his voice with
> further still shots.
>
>
>
> I'm going to take a guess and say that someone just created this with
> Windows Movie Maker or something like that on their laptop with a mic, a
> couple of friends, snapshots and a stock background track from a royalty
> free stock music site. Sounds like he has a cool story. Would be nice if
> it was told a bit more dynamically. For the web, I'll give it a B, but if I
> were to invest any real money in air time, I'd first spend a couple of bucks
> creating something that's going to grab people. It can still be folksy and
> down home, but at times this is really slow and drags quite a bit. You
> could edit that down into a :30 with no problem because there's a lot of
> excess material in there that is not needed to communicate the same message.
> But if the production budget was $0, then it's pretty good overall.
>
>
>
> Here are a couple of folksy bio style ads to give you an idea of what I
> mean. One is a :30 and one is a :60. Doesn't have to be flashy, but the
> narrative needs to be pretty tight or you lose people. On a shoestring
> budget, the second one could actually be done entirely with still shots.
> It's the music, the script and the storytelling quality of the voice that
> draws you in, not the live action.
>
>
>
> https://www.youtube.com/watch?v=7x_LYNEJ-Yc
> <https://www.youtube.com/watch?v=7x_LYNEJ-Yc <https://www.youtube.com/watch?v=7x_LYNEJ-Yc&list=UUaSv8jWeEZS8j1oBEjqUxvQ> &list=UUaSv8jWeEZS8j1oBEjqUxvQ>
> &list=UUaSv8jWeEZS8j1oBEjqUxvQ
>
>
>
> http://www.strategicperceptioninc.com/videos/SK12-105T-60H_Land_60_HD_FINAL_
> Email.mp4
>
>
>
>
>
> That's my $.02. Share as you see fit.
>
>
>
> Chad"
>
>
>
>
>
>
>
> _____
>
> Subject: [Lnc-business] Another good campaign ad
>
>
>
> http://www.youtube.com/watch?v=ky7zI-jSDI8
> <http://www.youtube.com/watch?v=ky7zI-jSDI8 <http://www.youtube.com/watch?v=ky7zI-jSDI8&sns=em> &sns=em> &sns=em
>
>
>
>
>
> Norman T Olsen
>
> Regional Representative, Region I
>
> Libertarian National Committee
>
>

Keen A. Umbehr
Libertarian Party candidate for governor 
KeenforKansas.com <http://www.KeenforKansas.com> 
785.765.2626

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