[Lnc-business] LNC Member Blogging

[Arvin Vohra]

Hi all - this was something I advocated for last term, before I properly
understood the ramifications. At this point, I am much more hesitant.

If we can set very clear guidelines, that keep this on message, I'm for it.
Those guidelines, in my mind, would be basically similar to Who's Driving.

1. Must at some point bring up cutting/repealing/dismantling existing
government structures. Not just blocking future increases, dismantling
current structures.
2. Must at least state the advantages of those cuts.
3. This one is obvious. A post should not, even for a moment, even
inadvertently, advocate for more government.
4. Recommended: show that this differentiates us from the R's and D's.

Our blog is a marketing instrument. Any marketing instrument must make sure
the clients (voters), at the very least,

1. Know what we're offering
2. Understand why it's good.

And we aren't offering Hayek, our own personal life experiences, or an edgy
brand. We are offering less government and more freedom. We are offering to
downsize, dismantle, cut, abolish, and repeal. At this point, most of the
country Does Not Know What We Are Offering. Most of the information being
shared is flat out wrong. Some if this is because of D and R
misinformation, but most of it comes from our own uncontrolled, constantly
off message, presentation.

Most of the country believes the Libertarian tax position is Fair Tax, not
eliminating the income tax. Most of the country understands us in terms of
our beliefs (Socially Liberal and Fiscally Conservative), not in terms of
what service we are offering (cutting government.) Many of the people who
do vote for us are not voting because of what we're offering, but because
of irritation with our opponents.

Anyway, I know we have an amazing talent pool on this LNC. I agree that
using it on our blog has great potential. But used in an off-message,
undirected way, I believe it will do more harm than good. Thus, I would
strongly support this with the above guidelines, or an alternative set of
guidelines that makes sure that we are marketing effectively by putting our
unique selling proposition front and center of every post.

-Arvin


On Tue, Jul 29, 2014 at 10:44 PM, Nicholas Sarwark <chair at lp.org> wrote:

> All,
> Is there interest from LNC members in publishing articles on the
> official Libertarian Party blog?
>
> My understanding is that LNC members had done so in the past, but the
> policy had been changed for a number of reasons and that was stopped.
>
> If there is interest, I would be inclined to open it up to LNC members
> to post, within certain guidelines, e.g. directly applicable to the
> Libertarian Party, and in line with our overall messaging, positive,
> etc.  Posts would be subject to APRC review as well.
>
> -Nick
>
> _______________________________________________
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> Lnc-business at hq.lp.org
> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>
>
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