[Lnc-business] student memberships for $10?

[Alicia Mattson]

Joshua beat me to one of my points, that college students can already join
the LP for FREE.  They become a member.  They get added to our database,
and we have their contact info.

Many of us have at one time been poor college students.  We know what it
was like.  But I have to disagree with the notion that $25 might as well be
$5,000 to a college student.  If they have a car, they probably buy gas at
$3-$4 a gallon.  If they take girls out on dinner-and-a-movie dates, they
spend more than $25 on that.  Etc.

The responses from the college students said they didn't want to part with
ANY money, not that they could part with $10 but not $25.  One of the
comments in that file was from someone who has finished college, has a
wife, and is paying off student loans, but still wouldn't part with $25,
and they wouldn't be eligible for the proposed student membership.

Lots of times the lack of money is a convenient excuse to give when they
feel a need to say something but don't really want to explain the real
reason.

If you want do so some sort of student promotion, there is an easier way
than creating a new membership category and the necessary CRM changes that
go with it.  Just have a promotional deal.  If you become a party member
and send us a copy of your current student ID card, we'll send you a coupon
to get a $10 shirt, or a $10 backpack, or whatever.  I wouldn't want to
give promo items that cost us more than the $10 to purchase and ship), so
that we'd be losing money for every student that joins, but if our costs
are covered, wouldn't that accomplish what you're looking to do?

-Alicia



On Fri, Dec 5, 2014 at 3:32 PM, Joshua Katz <planning4liberty at gmail.com>
wrote:

> Well, I'm not sure what the take-away is.  Most said that they'd join when
> they're making more money; they probably will.  If $25/yr is out of range,
> would $10 be in range?  It doesn't sound like most would do that - $15
> spread over a year isn't really that much savings.  What about giving
> college students free pledge newsletters, a bumper sticker, and, for $10, a
> t-shirt?
>
> Like I said before, I don't know what difference membership actually makes
> to college students, unless we want college students on the board.  Are
> many interested in running for LNC?  Do many million dollar corporations
> have college students on their boards?  I suspect not, to both.  We already
> have free memberships.  I certainly agree with offering something for
> students, I'm just not sure a reduced price non-bylaws sustaining
> membership is the best thing.
>
> Joshua A. Katz
> Westbrook CT Planning Commission (L in R seat)
>
> On Fri, Dec 5, 2014 at 6:06 PM, Wes Benedict <wes.benedict at lp.org> wrote:
>
>>  Drawstring backpacks for sure.
>>
>> Attached are comments from actual starving students who were asked to
>> join. By actual, I mean not actual.
>>
>> Hopefully I deleted all their identifying info from this attached text
>> file.
>>
>>
>> Wes Benedict, Executive Director
>> Libertarian National Committee, Inc.
>> *New address: 1444 Duke St., Alexandria, VA 22314*
>> (202) 333-0008 ext. 232, wes.benedict at lp.org
>> facebook.com/libertarians @LPNational
>> Join the Libertarian Party at: http://lp.org/membership
>>
>>  On 12/5/2014 2:05 PM, Arvin Vohra wrote:
>>
>> How about the benefit being one of those drawstring backpack things (in
>> white, not blue!!)? I mean, what better on-campus advertising could we ask
>> for?
>>
>>
>>
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>>
>
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>
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