[Lnc-business] marketing to non-Libertarians versus inspiring insiders

Wes Benedict wes.benedict at lp.org
Thu Sep 24 17:03:49 EDT 2015


The Libertarian Party of Texas embarked on a bold experiment to market 
to non-Libertarians in 2010. They hired a professional marketing firm 
and spent, I think, well over $100,000 on the effort, mostly paid for by 
one major donor (hopefully I'm not too far off on the numbers).

You can read about it on page 8 of the October 2010 LP News:
http://www.lp.org/files/lp_news/2010-4_LP_News.pdf

See a video here:
http://reformatgov.org/

It may have been great work, but it never seemed to catch on with the LP 
members from what I could tell. And since the LP members weren't 
embracing it, the public stopped seeing it.

I'd like us to keep this in mind for our future marketing efforts.

I hear a lot lately from multiple sources (LNC, state chairs, staff, 
other members) about how we need to market to non-Libertarian Party 
members. Yes, we want great marketing that effectively works on 
non-Libertarians.

But, it also has to inspire the existing Libertarian Party membership 
(or else come with it's own financing), otherwise, the great marketing, 
like Libby's boots, won't be doing much.

-- 
Wes Benedict, Executive Director
Libertarian National Committee, Inc.
*New address: 1444 Duke St., Alexandria, VA 22314*
(202) 333-0008 ext. 232, wes.benedict at lp.org
facebook.com/libertarians @LPNational
Join the Libertarian Party at: http://lp.org/membership

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