[Lnc-business] marketing to non-Libertarians versus inspiring insiders
Wes Benedict
wes.benedict at lp.org
Thu Sep 24 17:03:49 EDT 2015
The Libertarian Party of Texas embarked on a bold experiment to market
to non-Libertarians in 2010. They hired a professional marketing firm
and spent, I think, well over $100,000 on the effort, mostly paid for by
one major donor (hopefully I'm not too far off on the numbers).
You can read about it on page 8 of the October 2010 LP News:
http://www.lp.org/files/lp_news/2010-4_LP_News.pdf
See a video here:
http://reformatgov.org/
It may have been great work, but it never seemed to catch on with the LP
members from what I could tell. And since the LP members weren't
embracing it, the public stopped seeing it.
I'd like us to keep this in mind for our future marketing efforts.
I hear a lot lately from multiple sources (LNC, state chairs, staff,
other members) about how we need to market to non-Libertarian Party
members. Yes, we want great marketing that effectively works on
non-Libertarians.
But, it also has to inspire the existing Libertarian Party membership
(or else come with it's own financing), otherwise, the great marketing,
like Libby's boots, won't be doing much.
--
Wes Benedict, Executive Director
Libertarian National Committee, Inc.
*New address: 1444 Duke St., Alexandria, VA 22314*
(202) 333-0008 ext. 232, wes.benedict at lp.org
facebook.com/libertarians @LPNational
Join the Libertarian Party at: http://lp.org/membership
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