[Lnc-business] Recent LP Facebook post - Our Continued Social Media Blunders

[Nicholas Sarwark]

For the information of those who are not as familiar with the
specifics of how Facebook works:

Removing the post from the Timeline means that Facebook will no longer
push this to people who like our page as part of its algorithm.  The
only way to get to it is to go look through the photo album or
directly link from someone who has already shared it.  It fades away
naturally.

Removing the content from the entire Facebook account will delete all
of the comments and likes currently on the image, and anyone who tries
to access the image from someone who has already shared it will
receive a "content unavailable" Facebook error.  It will be very clear
that we removed the image under pressure.

As far as the negative feedback, page unlikes, and organized Rand Paul
campaign attacks on the meme, all of that has already occurred.  The
meme was not effective, but there's not anything in it that violates
the platform, bylaws, etc. Rand Paul has, to my knowledge, never been
active in the Libertarian Party and never campaigned for Libertarian
Party candidates.  To the contrary, I am aware of him campaigning for
Mitt Romney (R) against Gary Johnson (L), campaigning for Mitch
McConnell (R) against David Patterson (L), and campaigning for Robert
Cuccinelli (R) against Robert Sarvis (L).  His last name does not make
him a Libertarian, despite the good feelings many people have toward
his father.

After consulting with people within the LP who I trust about social
media, the quiet fading away of a meme that didn't accomplish its goal
appeared to be the better path.  The complete deletion would have more
negative than positive effects in my judgment, based on my review of
the Facebook inbox, activity on the post, and consultation with more
experienced social media users.  I still think that's the case.

-Nick

On Sun, Mar 1, 2015 at 2:47 PM, Alicia Mattson <agmattson at gmail.com> wrote:
> I agree with Scott that it should be removed not just from the timeline, but
> from the entire Facebook account.
>
> I am willing to join with others under policy 2.06.5 to say this image
> remaining in our account in any publicly accessible way is detrimental to
> the image of the Party.
>
> The Streisand effect can happen if we try to make other people remove things
> from accounts that they control, but we control our own Facebook account.
> Nobody is saying we should sue IPR to make them remove it.  We're saying
> that the LP should stop contributing to its propagation.  And why would it
> not allegedly cause the Streisand effect to remove it from the timeline, but
> it might to remove it from our other listing of graphics?  That makes no
> sense to me.
>
> -Alicia
>
>
>
> On Sun, Mar 1, 2015 at 10:12 AM, Nicholas Sarwark <chair at lp.org> wrote:
>>
>> Dr. Lieberman,
>>
>> That step was considered during the confidential discussions among the
>> social media team and the APRC and after consideration, I decided to
>> pull the post from the timeline, but not delete the image itself.  See
>> http://en.wikipedia.org/wiki/Streisand_effect
>>
>> I understand that this won't be enough for some, just like pulling the
>> post from the timeline was too much for others.
>>
>> -Nick
>>
>> On Sun, Mar 1, 2015 at 7:28 AM, Scott L. <scott73 at earthlink.net> wrote:
>> >
>> >
>> > Mr. Chair:
>> >
>> >
>> >
>> >
>> > Please have our Facebook team remove the Rand Paul meme from the LP's
>> > Photo
>> > Album on Facebook:
>> >
>> >
>> >
>> >   https://www.facebook.com/libertarians/photos_stream?ref=page_internal
>> >
>> >
>> >
>> >
>> >
>> > TIA.
>> >
>> >
>> >
>> >   Scott Lieberman
>> >
>> >
>> >
>> >
>> >
>> >
>> >
>> >
>> > GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG
>> >
>> >
>> >
>> >
>> >
>> > -----Original Message-----
>> > From: Lnc-business [mailto:lnc-business-bounces at hq.lp.org] On Behalf Of
>> > Nicholas Sarwark
>> > Sent: Saturday, February 28, 2015 3:18 PM
>> > To: lnc-business at hq.lp.org
>> > Subject: Re: [Lnc-business] Recent LP Facebook post - Our Continued
>> > Social
>> > Media Blunders
>> >
>> >
>> >
>> > The post in question has been removed from the Facebook timeline on
>> >
>> > the official page.
>> >
>> >
>> >
>> > I've spoken to the social media team about the concerns that people
>> >
>> > have voiced about the meme and think we will avoid this type of
>> >
>> > misstep in the future.
>> >
>> >
>> >
>> >    Nick
>> >
>> >
>> >
>> >
>> > _______________________________________________
>> > Lnc-business mailing list
>> > Lnc-business at hq.lp.org
>> > http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>> >
>>
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>
>
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