[Lnc-business] An example of a successful initiative/cause website

[Brett Bittner]

Mr. Chair,

I have seen success with initiatives like this to also help with
list-building.

For example, if you build simple initiative sites that are little more than
a couple pages that drive contact information conversions, you can identify
some "warm leads" ripe for our contact. If we find someone on 3 or more
lists built from simple libertarian issue websites, it's probably a fair
assertion that they align with libertarians on more than those 3 issues. If
they've never been approached by the LP or are LP-curious, a contact from
the Party could spark them to join or support the Party beyond those three
issues. Even someone who agrees with us on ONE issue might be supportive
enough to become a supporter financially or curious enough to learn more
about the Party.

We've talked about declining membership on this list (on which I've made my
thoughts known already), but a few simple splash-page fronted, couple page
websites that focus on contact information conversion could give the Party
some "warm leads" to augment the LP.org Information Request system
currently in place.

I hope this is useful.

Brett C. Bittner

Libertarian National Committee
Region 3 Alternate

brett at brettbittner.com
404.492.6524

"I would rather be exposed to the inconveniences attending too much liberty
than those attending too small a degree of it." -- Thomas Jefferson

On Thu, Mar 19, 2015 at 9:56 AM, Nicholas Sarwark <chair at lp.org> wrote:

> All,
>
> The Libertarian Party has had previous success in attracting new
> members and support from non-members when advocating for policy
> change.  Most memorably, the creation of defendyourprivacy.com in 1999
> funneled opposition to the FDIC's "Know Your Customer" rules that
> resulted in the defeat of bank spying (until the PATRIOT Act at
> least).
>
> See:
> http://web.archive.org/web/19990428064847/http://www.defendyourprivacy.com/
>
> Institute for Justice has launched an initiative to end civil asset
> forfeiture.  While I'm pretty supportive of IJ generally, both in
> their work and in their methods, I wanted to bring this site to the
> attention of the rest of the committee as an example of how a campaign
> to enact/defeat a policy can be done even if the old parties aren't
> supportive of the issue.
>
> http://endforfeiture.com/
>
> Note, this is not intended to be in lieu of revising and improving our
> main web presence.
>
> -Nick
>
> _______________________________________________
> Lnc-business mailing list
> Lnc-business at hq.lp.org
> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>
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