[Lnc-business] Email Ballot 2015-09: Increase Branding Budget

[Wes Benedict]

Most of the increase in the budget is required because we have sold so 
many of the old items this year that I personally designed, and those 
were designed before the new logo was adopted.

There might be a misunderstanding that we're spending $30,000 on items 
with the new logo this year. That's simply not the case, at least not so 
far.

I personally designed the black T-shirt and blue hat here. An intern 
designed the white T-shirt several years ago:
http://lpstore.org/apparel/

All these brochures have the old logo and we've sold a bunch, 
particularly the Declaration of Independence (a real graphic designer 
did the Declaration).
http://lpstore.org/brochures/

I designed this door hanger as well. We've sold over a million (over 
several years) I'm pretty sure:
http://lpstore.org/door-hangers/

I personally designed these signs and stickers that we continue to sell:
http://lpstore.org/stickers-signs/

We will be replacing some of those items designed by me with items 
designed by professional graphic designers that have the new logo, but 
the budget shortfall on branding items is primarily due to _*high demand 
for the *__*ugly things I designed myself*_, and that I rolled out 
without formal marketing studies.

Now to be clear, not 100% of the branding budget is items sold at 
LPStore.org.  But, the major consequence of not increasing the budget 
for branding would be that instead of replenishing stock for things we 
sell, we'd just put a big graphic that says "SORRY WE'RE SOLD OUT" at 
LPStore.org for each item as we run out.


Wes Benedict, Executive Director
Libertarian National Committee, Inc.
*New address: 1444 Duke St., Alexandria, VA 22314*
(202) 333-0008 ext. 232, wes.benedict at lp.org
facebook.com/libertarians @LPNational
Join the Libertarian Party at: http://lp.org/membership

On 10/4/2015 2:29 PM, Alicia Mattson wrote:
> We have an electronic mail ballot.
>
> *_Votes are due to the LNC-Business list by October 14, 2015 at 
> 11:59:59pm Pacific time.
> _*
> _Sponsor:_  Sarwark
>
> _Motion:_  to amend the budget by increasing line 26 
> Branding/Political Materials Revenue by $15,000 from $20,200 to 
> $35,200 and by increasing line 55 Branding/Political Materials Expense 
> by $15,000 from $20,000 to $35,000
>
> Alicia Mattson
> LNC Secretary
>
>
>
>
> _______________________________________________
> Lnc-business mailing list
> Lnc-business at hq.lp.org
> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org

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