[Lnc-business] Online Advertising Guru Gary Vaynerchuk Video

[Kevin Ludlow]

Thank you for the feedback, Dan.

I appreciate you giving it a shot and am so glad you enjoyed Gary; he's an
amazing speaker.

His comments on dark posts are very relevant to current advertising
models.  If nothing else, I'd love to make everybody on the LNC aware of
these techniques.  They're very profitable.

Thanks again.
Kevin

On Tue, Nov 17, 2015 at 2:38 AM, Daniel Wiener <wiener at alum.mit.edu> wrote:

> Thank you, Kevin.  I was a bit skeptical about spending that much time
> watching some marketing keynote speech from a guy I'd never heard of, but I
> thought I'd give it a try for a few minutes based on your recommendation.
> Once I got started, there was no way I could stop till the end.  Gary
> Vaynerchuk was humorous and highly entertaining and extremely
> informative, and his remarks in the latter part of the speech about
> Facebook dark posts being far and away the (currently) most effective form
> of advertising were very persuasive.
>
> Dan Wiener
>
> On Mon, Nov 16, 2015 at 9:38 AM, Kevin Ludlow <ludlow at gmail.com> wrote:
>
>> All:
>>
>> Thank you for all of the conversation and debate this weekend.  I felt
>> positive about the progress made and enjoyed the process.
>>
>> There was a 15m discussion on Sunday about using Facebook Ads.  As the
>> owner of a software firm and one who frequently works in social media, I
>> concede that I have as personal bias.
>>
>> That said, the bias is not without statistical merit.  This is a video of
>> advertising guru Gary Vaynerchuk (
>> https://en.wikipedia.org/wiki/Gary_Vaynerchuk) giving the keynote speech
>> at last years IMUK (advertising and marketing conference).  I would imagine
>> that Mr. Vohra and/or Mr. Bittner may have also seen his work before
>> (possibly this exact video).
>>
>> It's a 48minute talk about how significant social media advertising has
>> become and where it's going.  I think you will really enjoy it.  Gary is
>> direct, probably unapologetic, and rather crass in his approach.  He
>> definitely appeals to a Libertarian audience.  We passed this video around
>> Texas.  People quickly started applying some of the methods and those who
>> did saw huge bumps in outreach.  We really need to get the larger
>> Libertarian body to understand how significant this shift has been.  I
>> would encourage you to give it a watch when you have an hour.  I suspect
>> you'll be captivated by his energy as most people are.
>>
>> https://www.youtube.com/watch?v=uJ51V93u84o
>>
>> Thanks for your time.
>> Kevin Ludlow
>> Region 7 Rep
>>
>> --
>> ========================================================
>> Kevin Ludlow
>> 512-773-3968
>> http://www.kevinludlow.com
>>
>>
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>>
>
>
> --
> *"In general, we look for a new law by the following process. First, we
> guess it (audience laughter), no, don’t laugh, that’s the truth. Then we
> compute the consequences of the guess, to see what, if this is right, if
> this law we guess is right, to see what it would imply and then we compare
> the computation results to nature or we say compare to experiment or
> experience, compare it directly with observations to see if it works. If it
> disagrees with experiment, it’s WRONG. In that simple statement is the key
> to science. It doesn’t make any difference how beautiful your guess is, it
> doesn’t matter how smart you are, who made the guess, or what his name is.
> If it disagrees with experiment, it’s wrong. That’s all there is to it.”*
> -- Richard Feynman (https://tinyurl.com/lozjjps)
>
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-- 
========================================================
Kevin Ludlow
512-773-3968
http://www.kevinludlow.com
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