[Lnc-business] Thomas Simmons tv ad motion

Alicia Mattson agmattson at gmail.com
Fri Sep 16 18:14:41 EDT 2016


We knew we would get more such requests when we contributed to John Moore's
campaign.

The LNC does not have the funding to spend this kind of money on all our
candidates, so if someone is going to approach us to help fund their
campaign as opposed to the many other options, they need to really sell the
idea.  In the past 40+ years, we've had thousands of candidates who said
that they had a real campaign with a real chance to win, but they come
close to winning.

We need very specific information about why this particular candidate is
different, what the precise circumstances are, why he has a better chance
to win than your average LP candidate, why this isn't just putting money in
a hole that will only yield 1% results.

A $12,000 budget doesn't win a congressional campaign, so how much other
funding has he raised and what is he using it for?

I would not vote for something so generic as $12,000 for a TV ad.  How many
spots does that buy with what targeted demographics?  What percentage of
the electorate will see it how many times?  Where is the ad so we can see
if it's effective?  If the ad hasn't been made yet, what is the script for
the ad?  There are good ads, and there are terrible ads, and the content
matters.  What makes TV the most effective form of advertising for this,
given that there will be a sea of other political ads?

Etc.

-Alicia



On Fri, Sep 16, 2016 at 7:23 AM, Patrick McKnight <
patrick.joseph.mcknight at gmail.com> wrote:

> On behalf of Thomas Simmons (LP candidate for Congress, MA) I make a
> motion to allocate $12,000 for a television ad in support of his campaign.
>
> From Mr. Simmons:
>
> "The station reaches all 727,000 residents of the 1st congressional
> district of MA, along with some 50,000 in VT and 50,000 more in NY.
>
> The District was reconfigured in 2013, and my opponent is a virtual
> unknown in the Berkshire region (25% of the district) , which is all new.
> He had no opposition in 2014.  An unscientific poll by the Recorder
> newspaper showed he had 0% name recognition in the new part of the
> district.  I NEED TO GET MY NAME OUT to these people, because I may be the
> only name they hear. When has a Libertarian Congressional candidate had TV
> ads? The size of my district (largest in Mass) means that the media market
> is very specifically targeted to my district. It will be distributed
> through the cable stations (the only TV we get out here), so no matter what
> channel people are watching, they will see it."
>
> <http://goog_1311939377>
> http://simmons4congress.com/
>
> Would anyone like to cosponsor this motion?
>
> Thanks,
> Patrick McKnight
> Region 8 Rep
>
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