[Lnc-business] Facebook Ad Motion

Nicholas Sarwark nsarwark at gmail.com
Sat Sep 17 15:26:20 EDT 2016


Aaron makes a very good suggestion.

-Nick

> On Sep 17, 2016, at 11:15 AM, Aaron Starr <starrcpa at gmail.com> wrote:
> 
> Let me see if I understand this correctly. 
> 
> If we insist on having a motion, this decision is delayed by 10 days. If we let Wes handle this in the manner he suggests, we get to the outcome the proponents are advocating without having to spend a lot of time dealing with this.
> 
> I request that the co-sponsors withdraw their co-sponsorships and just let Patrick get started now. 
> 
> Aaron Starr
> 
> Sent from my iPad
> 
>> On Sep 17, 2016, at 10:10 AM, Wes Benedict <wes.benedict at lp.org> wrote:
>> 
>> I haven't read all these yet but just FYI I'll set Patrick up to place Facebook ads with existing budget.  Appreciate his help. I think a motion may not be necessary.  We already run facebook ads. I think he can improve some and run some new. 
>> 
>>> On Sep 17, 2016, at 3:47 AM, Alicia Mattson <agmattson at gmail.com> wrote:
>>> 
>>> With my secretarial details addressed, let me now turn to more personal advice/opinions.
>>> 
>>> I realize there isn't a lot of time to start this up if we're going to do it, but we seem to be starting the email ballot a bit early.  With motions in face-to-face meetings, we debate it until a sufficient number of us agree that we have enough information to proceed to a vote.  With email ballots, the clock starts ticking and we have a deadline to vote whether or not we get any further information during debate.  That sometimes means that we need to ask our questions, and get the answers before we craft the motion and start the clock ticking.
>>> 
>>> If this goes to a vote promptly, I suggest that we hold our votes until we get more information.  Once the clock starts, our only mechanism to deal with insufficient information is to vote no.
>>> 
>>> I think we do some Facebook advertising already, though I do not know dollar amounts or what the themes are.  We may already be doing this.  I think we would be wise to at least find out some of those basic details before we start voting on something.
>>> 
>>> -Alicia
>>> 
>>> 
>>> 
>>> 
>>>> On Sat, Sep 17, 2016 at 12:38 AM, Alicia Mattson <agmattson at gmail.com> wrote:
>>>> I see a motion from Patrick McKnight and clear co-sponsors for an email ballot from David Demarest and Daniel Hayes (thank you for the clarification).
>>>> 
>>>> There are two other people that MIGHT be meaning to co-sponsor.  I'm not just being a pain for my own amusement, but I do insist on clarity for these things.
>>>> 
>>>> Ken wrote, "Assuming that such a campaign is not already under way, I would second that motion."  I refuse to interpret conditions that someone places on their co-sponsorships or votes such that I'm deciding if their terms have been met and thus which side of the coin landed up.  Are you asking for information back about whether we have a campaign in place already, and if not then later you will co-sponsor?  Declarative statements with no conditions are easy to understand, but conditions muddy the water.
>>>> 
>>>> Caryn Ann wrote, "I will support such a motion."  Are you saying you are co-sponsoring for an email ballot right now, or as with other budget-related issues on the table right now, do you prefer it be taken up at an electronic meeting and will vote for it at that time?
>>>> 
>>>> Don't leave me guessing.
>>>> 
>>>> -Alicia
>>>> 
>>>> 
>>>> 
>>>> 
>>>>> On Fri, Sep 16, 2016 at 7:25 PM, David Demarest <dpdemarest at centurylink.net> wrote:
>>>>> I will also co-sponsor this motion for $1000 of Facebook ads as proposed by Patrick McKnight.
>>>>> 
>>>>>  
>>>>> 
>>>>> Celebrate Life, Set the Bar High and LIVE FREE!
>>>>> 
>>>>>  
>>>>> 
>>>>> The Invisible Hand of Self-Interest is Mightier Than the Sword of Government!
>>>>> 
>>>>>  
>>>>> 
>>>>> ~David Pratt Demarest
>>>>> 
>>>>> http://www.lpne.org
>>>>> 
>>>>> secretary at lpne.org
>>>>> 
>>>>> dpdemarest at centurylink.net
>>>>> 
>>>>> david.demarest at firstdata.com
>>>>> 
>>>>> Cell: 402-981-6469
>>>>> 
>>>>> Home: 402-493-0873
>>>>> 
>>>>> Office: 402-222-7207
>>>>> 
>>>>>  
>>>>> 
>>>>> From: Lnc-business [mailto:lnc-business-bounces at hq.lp.org] On Behalf Of Daniel Hayes
>>>>> Sent: Friday, September 16, 2016 12:49 PM
>>>>> To: lnc-business at hq.lp.org
>>>>> Subject: Re: [Lnc-business] Facebook Ad Motion
>>>>> 
>>>>>  
>>>>> 
>>>>> I will co sponsor this motion for $1000 of Facebook ads as proposed by Patrick McKnight.
>>>>> 
>>>>>  
>>>>> 
>>>>>  
>>>>> 
>>>>> This my response which is kinder to the secretary.
>>>>> 
>>>>>  
>>>>> 
>>>>> Daniel Hayes
>>>>> 
>>>>> LNC At Large Member
>>>>> 
>>>>> Sent from my iPhone
>>>>> 
>>>>> 
>>>>> On Sep 16, 2016, at 12:30 PM, Caryn Ann Harlos <carynannharlos at gmail.com> wrote:
>>>>> 
>>>>> I will support such a motion.
>>>>> 
>>>>>  
>>>>> 
>>>>> On Fri, Sep 16, 2016 at 11:20 AM, Patrick McKnight <patrick.joseph.mcknight at gmail.com> wrote:
>>>>> 
>>>>> I have two questions and a motion. I begin with the questions:
>>>>> 
>>>>>  
>>>>> 
>>>>> 1. What are we currently doing in terms of facebook ads?
>>>>> 
>>>>> 2. Do we have a url tracker on our membership sign up page?
>>>>> 
>>>>>  
>>>>> 
>>>>> In NJ we have been running targeted ads directing people to our membership page. This has been very successful. Our membership has grown 78% this year as of September 1st. (Although I don't have a url tracker so I can't quantify to what extent this growth was organic.)
>>>>> 
>>>>>  
>>>>> 
>>>>> I asked Robert Kraus and Lauren Daugherty about our national social media advertising and they were unable to provide any details. 
>>>>> 
>>>>>  
>>>>> 
>>>>> A successful social media advertising strategy is critical to taking our Party into the future. As we move into the climax of the election season this is especially important.
>>>>> 
>>>>>  
>>>>> 
>>>>> In the absence of details about our current situation I make the following motion:
>>>>> 
>>>>>  
>>>>> 
>>>>> I move we allocate $1,000 for a targeted facebook ad to run October 4th to November 4th. The ad is to be targeted to Gary Johnson supporters and other Libertarian keywords. It will take the form of a "website promotion" directing people to our membership sign up page. I suggest the following headline:
>>>>> 
>>>>>  
>>>>> 
>>>>> "Love Liberty? Tired of politics as usual? Join the Libertarian Party today!"
>>>>> 
>>>>>  
>>>>> 
>>>>> For context a similar ad run by the NJLP had the following results:
>>>>> 
>>>>>  
>>>>> 
>>>>> Budget: $229
>>>>> 
>>>>> Reach: 31,985
>>>>> 
>>>>> Link Clicks: 397
>>>>> 
>>>>> Cost per click: $0.58
>>>>> 
>>>>>  
>>>>> 
>>>>> The goals of the campaign are:
>>>>> 
>>>>> 1. Grow membership
>>>>> 
>>>>> 2. Raise the profile of the LP during election season
>>>>> 
>>>>> 3. Help develop best practices for future advertising campaigns
>>>>> 
>>>>> 4. Invite people who "like" the promotion to join the national facebook page
>>>>> 
>>>>>  
>>>>> 
>>>>> I will volunteer to personally handle all the details of setting up and managing this campaign.
>>>>> 
>>>>>  
>>>>> 
>>>>> Who is willing to cosponsor this motion?
>>>>> 
>>>>>  
>>>>> 
>>>>> Thanks,
>>>>> 
>>>>> Patrick McKnight
>>>>> 
>>>>> Region 8 Rep
>>>>> 
>>>>>  
>>>>> 
>>>>>  
>>>>> 
>>>>> 
>>>>> _______________________________________________
>>>>> Lnc-business mailing list
>>>>> Lnc-business at hq.lp.org
>>>>> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>>>>> 
>>>>> 
>>>>> 
>>>>> 
>>>>>  
>>>>> 
>>>>> --
>>>>> 
>>>>> In Liberty,
>>>>> 
>>>>> Caryn Ann Harlos
>>>>> 
>>>>> Region 1 Representative, Libertarian National Committee (Alaska, Arizona, Colorado, Hawaii, Kansas, Montana, Utah, Wyoming, Washington) - Caryn.Ann. Harlos at LP.org
>>>>> 
>>>>> Communications Director, Libertarian Party of Colorado
>>>>> 
>>>>> Colorado State Coordinator, Libertarian Party Radical Caucus
>>>>> 
>>>>>  
>>>>> 
>>>>>  
>>>>> 
>>>>>  
>>>>> 
>>>>>  
>>>>> 
>>>>> _______________________________________________
>>>>> Lnc-business mailing list
>>>>> Lnc-business at hq.lp.org
>>>>> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>>>>> 
>>>>> 
>>>>> _______________________________________________
>>>>> Lnc-business mailing list
>>>>> Lnc-business at hq.lp.org
>>>>> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>>> 
>>> _______________________________________________
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