[Lnc-business] Fwd: Simmons rough storyboard concepts

Fri Sep 23 13:54:57 EDT 2016

I am seeking cosponsors of my amended motion to allocate $5,000 in support
a TV ad for Thom Simmons. Thom is running for Congress in western
Massachusetts. http://simmons4congress.com/

I am forwarding the attached storyboard for Thom Simmons' proposed ad.

>From Thom regarding the storyboard:

"They are looking at three different ads that would cover western
massachusetts (Berkshire region), which, incidentally, would also spill
over into NY and VT - which could only help with Alex Merced's Senate race
and the J/W campaign in Vermont as I do not shy away from the Libertarian
label. :-)

The first and third require some explanation, as they are unique: they are
REVERSE attack ads, meaning: at first, they start out dark as if they are
an attack ad against me, with the voice over saying something such as, "he
wants to end common core.."  The idea is to get people to say to
themselves, "yeah, me too!"  and then end by showing people they agree with
me and the LP after they have already said this on their own heads.

The second ad plays on the print media, which has called my opponent
"disappearing," "missing" etc, by showing him and then fading out.  It is
the single biggest factor in this campaign, as the Berkshires - dems, reps,
Inds...are LIVID at his inattention to that portion of the district.

This could be a gamechanger.

I realize that everyone wants money - and I will be blunt: if we are to do
this, I need $12,000 for the full campaign from National. And I need to
know within a week to get into production.

I would appreciate it if you could bring this to the attention of the
powers that be in the LP, and see we can get them to invest in my
campaign.  The Mass State Cmte is fully aware of, and supports this
request."

"We're talking five weeks of three ads.  There is no realistic way to know
what percentage of the electorate will see them, except that the only TV in
western Mass is Cable and they are working through the Cable system, so
ANYONE watching TV will see them.  Of course you can see the ad, I can not
produce the ad without knowing I have the funds to do so!  The Storyboards
give a general idea...we cant expect scripts or more polished ads if we
cant guarantee to pay the studio.

Most important, there will NOT be a "sea" of political ads:  NO ONE is
spending TV time in Massachusetts, as there are NO OTHER CONTESTED RACES in
western Mass!  The Presidential campaigns are not even spending money in
Mass."

Thank you for your consideration of this matter,
Patrick McKnight
Region 8 Rep

---------- Forwarded message ----------
From: Thomas Simmons <simmons4congress at gmail.com>
Date: Tue, Sep 13, 2016 at 11:59 AM
Subject: Fwd: Simmons rough storyboard concepts
To: patrick.mcknight at lp.org, Larry.Sharpe at lp.org

Patrick and Larry,

I am forwarding the very rough storyboard mockups from WeThinkAdvertising
in Schenectady, NY, with whom I met last week for a possible TV Ad campaign.

They are looking at three different ads that would cover western
massachusetts (Berkshire region), which, incidentally, would also spill
over into NY and VT - which could only help with Alex Merced's Senate race
and the J/W campaign in Vermont as I do not shy away from the Libertarian
label. :-)

The first and third require some explanation, as they are unique: they are
REVERSE attack ads, meaning: at first, they start out dark as if they are
an attack ad against me, with the voice over saying something such as, "he
wants to end common core.."  The idea is to get people to say to
themselves, "yeah, me too!"  and then end by showing people they agree with
me and the LP after they have already said this on their own heads.

The second ad plays on the print media, which has called my opponent
"disappearing," "missing" etc, by showing him and then fading out.  It is
the single biggest factor in this campaign, as the Berkshires - dems, reps,
Inds...are LIVID at his inattention to that portion of the district.

This could be a gamechanger.

I realize that everyone wants money - and I will be blunt: if we are to do
this, I need $12,000 for the full campaign from National. And I need to
know within a week to get into production.

I would appreciate it if you could bring this to the attention of the
powers that be in the LP, and see we can get them to invest in my
campaign.  The Mass State Cmte is fully aware of, and supports this request.

Thanks for anything you can do for me.

Thom Simmons

---------- Forwarded message ----------
From: Theresa Smolen <tsmediaconsulting at gmail.com>
Date: Fri, Sep 9, 2016 at 1:24 PM
Subject: Fwd: Simmons rough storyboard concepts
To: simmons4congress at gmail.com

Hi Thom, (We have another Simmons we have dealt with in the past - I
apologize for my last email with Scott in the greeting!)

Here are three commercial concepts.
They are very rough at this point. We will need more/better photos of you
if you have more, so we can put together nicer storyboards for you to
present.

Let us know what you think!

Thank you,
Theresa

Theresa Smolen
Project Manager
We Think Advertising
426 State Street, 3rd Floor
Schenectady, NY 12305
518.810.8760 cell

This E-mail and any of its attachments may contain We Think Advertising
proprietary information, which is privileged, confidential, or subject to
copyright belonging to We Think Advertising. This E-mail is intended solely
for the use of the individual or entity to which it is addressed. If you
are not the intended recipient of this E-mail, you are hereby notified that
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the sender immediately and permanently delete the original and any copy of
this E-mail and any printout.

Begin forwarded message:

*From: *Christopher O'Reilly <coreilly at wethinkauto.com>
*Subject: **simmons*
*Date: *September 9, 2016 at 1:12:28 PM EDT
*To: *Theresa Smolen <tsmediaconsulting at gmail.com>

Christopher J O'Reilly
President
We Think Auto

(518) 281-5540
coreilly at wethinkauto.com

www.wethinkauto.com

-- 
Website: Simmons4Congress.com
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