[Lnc-business] early convention revenue strong cause prices set early

Kevin Ludlow ludlow at gmail.com
Wed Feb 17 11:19:21 EST 2016


Scott, Wes, et al.,

If there is a clear way to do it now, please, do it now.

I swear, every single response is to the tune: "let's make sure we have
time to plan it and therefore start it 2 years later".  How hard is it
really to put some numbers together, toss them in a spreadsheet to see what
they'll yield, tweak accordingly, and then post to a sales page?  I have
full faith that any member of our staff can do this with ease.  Money isn't
important in two years, it's important now.

100% fully support any effort you can make in this direction, Wes.  I hope
the board gives you carte blanche to do it however you think best.  I will.

-Kevin

On Wed, Feb 17, 2016 at 9:16 AM, Scott L. <scott73 at earthlink.net> wrote:

>
> I am not sure why the ED is singling me out on this issue.  I am pretty
> sure there are other LNC members who think selling packages at a Convention
> for the *next* Convention is a good idea.
>
> The best people to comment on this suggestion are the members of the
> current Convention Committee.  Does the time-value of money work out such
> that it is helpful to get that first $20,000 or whatever it is into the
> bank account now, as opposed to waiting until January 2018?
>
>    Scott Lieberman
>
>
> GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG
>
> -----Original Message-----
> From: Wes Benedict
> Sent: Feb 17, 2016 6:55 AM
> To: lnc-business at hq.lp.org
> Subject: Re: [Lnc-business] early convention revenue strong cause prices
> set early
>
> Dr. Lieberman,
>
> I think you've always been a proponent of selling packages for the next
> convention at the current convention. Do you still feel that way? If so,
> and the LNC wants to, I'm for it.  I've been reluctant to do it before, but
> I think now I'm for it. You just need to set the prices. I think the LNC
> can approve the 2016 Pre-Early Bird prices as the prices for the 2018
> convention. They are close enough. We don't need detailed calculations and
> projections to get more precise prices. If, later, we decide we need to
> raise prices, well we can honor the prices for the people who already
> bought them. If we decide to lower prices, we can issue refunds later.
>
> What do you think? If y'all pass it at this LNC meeting, we'll have forms
> ready for 2018 Convention shortly after, and certainly we'll bring them to
> the 2016 convention and push them often.  All I need from the LNC is an
> approved price list. For convenience, here's 2016.
>
> 2016 Convention Pre-Early Bird Prices (were valid till 12/31/2015 plus a
> few days until I updated the website):
> 2016 Attendee Ticket is 95
> 2016 Basic Ticket is 139
> 2016 Bronze Package is 259
> 2016 Silver Package is 349
> 2016 Gold Package is 399
>
>
>
> Wes Benedict, Executive Director
> Libertarian National Committee, Inc. <http://lp.org/membership>
>
> GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG
>
> On 2/17/2016 8:57 AM, Wes Benedict wrote:
>
> Below is from a January 20 email I sent to BetteRose and a few others:
> =================
> Additional important data point.
>
> Do you know what our convention revenue for the 2014 convention was as of
> January 20, 2014? I'll tell you in a second.
>
> Our revenue for the 2016 convention as of today is* $62,501*. That's
> without having even mentioned anything about any specific speaker.
>
> Our revenue for the 2014 convention as of January 20, 2014 was $0 (zero
> dollars).
> Same for the January's corresponding to 2012, 2010, 2008, and 2006.
> January 2004 revenue for the 2004 convention was $1,100.
>
> Why $62,501 for 2016 when it was practically zero for the prior decade?
>
> #1 reason is because YOU set the prices early. #2 reason is because LPHQ
> put up a payment system soon after you set the prices, and then later
> mentioned it in emails. In the past, the convention committee could never
> get their prices decided and they also usually tried to make a website on
> their own which set things back even further.
>
> So I guess I'm making two important points. #1) People are coming to the
> convention regardless of who the speakers will be; #2) We are way ahead on
> revenue but must be cautious--we are ahead on revenue because we set prices
> and took payment--we can't tell if final demand for the convention will be
> high.
>
> BetteRose and Daniel, I very much appreciate your work on this convention.
> I think you are doing a great job when I compare your work to previous
> conventions. It has been a pleasure working with you both. You seem to
> allow staff to make suggestions and actually listen, regardless of whether
> we agree on everything.
>
> It's going to be a great convention. Let's keep it up. Don't let my
> concerns about speaker fees concern you too much. Thanks again.
>
> Wes Benedict, Executive Director
> Libertarian National Committee, Inc.
>
>
>
>
> _______________________________________________
> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>
>
>
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>
>


-- 
========================================================
Kevin Ludlow
512-773-3968
http://www.kevinludlow.com
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