[Lnc-business] Budget Increase Motion - Branding

[Wes Benedict]

Joshua, I would like to price things on average below their costs partly 
so I can give more stuff for free away to our candidates and affiliates 
as a service to our candidates and affiliates.

9/15/2016 YTD branding revenue is estimated at $235,933.64.

Last year, a donor gave $20,000 to subsidize door hangers for 2016:

http://www.lp.org/blogs/staff/early-christmas-gift-to-lp

so I think spending at least $20,000 more than we bring in is certainly 
a reasonable thing to do but spending $50,000 more is also very reasonable.

Basically, we are a political party trying to grow our outreach. We 
could spend $50,000 on a TV ad for a flash in the pan result. Or we can 
spend $50,000 on things like shirts, door hangers, and stickers, that 
have a lasting advertising affect and also spur volunteer activity (at 
least in the case of the door hangers).

We give a free sticker to new members and new inquiries.

It's a common refrain "national doesn't do anything for it's affiliates 
and members . . . ." This is me trying to do something for our 
affiliates and members that I think also benefits the national LP and 
our affiliates and members.


Wes Benedict, Executive Director
Libertarian National Committee, Inc.
1444 Duke St., Alexandria, VA 22314
(202) 333-0008 ext. 232, wes.benedict at lp.org
facebook.com/libertarians @LPNational
Join the Libertarian Party at: http://lp.org/membership

On 9/15/2016 9:14 AM, Joshua Katz wrote:
> I'm confused by this motion.  The ED recently told us, in response to 
> my inquiry, that items are priced so that revenues and expenses are 
> approximately equal (expenses exempting fixed costs, overhead, and 
> labor, which are charged to other line items).  Why do we need a 
> non-offsetting change now? I understand that this doesn't say that 
> expenses will exceed budgeted revenue, but I'm just not following the 
> logic.
>
> Also, does actual revenue mean YTD or pro-rated?  What is the current 
> actual revenue YTD for this item?
>
> If we are taking losses on items, I would like to hear about what has 
> changed.  Let me also say that I am uncomfortable if we are pricing 
> promotional items co-branded with the campaign in such a way that we 
> take a loss, in the absence of an executed contract.  If we are losing 
> money selling J/W items (as I said, if) then let's stop doing that or 
> change the prices, at the very least until we have a contract.  I'm 
> not saying, to be clear, I'd favor losing money on selling these items 
> with a contract either.
>
> If this is one of those cases where, well, it happened, and we need to 
> adjust for it - fine, but why did it happen and are we changing prices 
> to keep it from continuing?
>
> Joshua A. Katz
> Westbrook CT Planning Commission (L in R seat)
>
> On Thu, Sep 15, 2016 at 12:34 AM, Nicholas Sarwark <chair at lp.org 
> <mailto:chair at lp.org>> wrote:
>
>     Dear All,
>
>     I would like to make the following motion on the Treasurer's behalf
>     (to avoid the need for cosponsors):
>
>     The budget for 55-Brand Political Materials Expense shall be $50,000
>     higher than actual revenue for 26-Brand Political Materials.
>
>
>     Yours in liberty,
>
>     Nick
>
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