[Lnc-business] Fwd: branding budget will need adjustment again

[Wes Benedict]

Back on July 29, I asked for a change in the budget to branding that 
amounted to $100,000 per month.

Rather than increase the budget by $100,000 per month, the LNC increased 
the budget by exactly $100,000 total.

I was not overly concerned by that because I expected the LNC would 
probably want to increase the budget further once we used up the first 
additional $100,000.

Neither the LNC nor staff predicted in December 2015 that interest in 
our promotional materials would be so high.

Wes Benedict, Executive Director
Libertarian National Committee, Inc.
1444 Duke St., Alexandria, VA 22314
(202) 333-0008 ext. 232, wes.benedict at lp.org
facebook.com/libertarians @LPNational
Join the Libertarian Party at: http://lp.org/membership

On 7/29/2016 4:08 PM, Wes Benedict wrote:
>
> I'm just warning you all that this issue will hopefully be brought to 
> the LNC soon. We hit nearly $20,000 in branding sales in the past 
> week. Would have been even higher but I've been holding off sending 
> emails promoting items because we ran out of a few key items and staff 
> has been trying to catch up with all the orders.
>
> The stuff approximately pays for itself. I'd like to see the branding 
> budget increased by $100,000 per month in revenue and expenses for 
> August, September, and October.
>
> I don't buy in huge quantities, so it's unlikely we'll get stuck with 
> obsolete materials.
>
> Robert may provide more details soon.
>
> Wes Benedict, Executive Director
> Libertarian National Committee, Inc.
> 1444 Duke St., Alexandria, VA 22314
> (202) 333-0008 ext. 232,wes.benedict at lp.org
> facebook.com/libertarians @LPNational
> Join the Libertarian Party at:http://lp.org/membership
>
>

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