[Lnc-business] My throughts on Paladin Strategies

[David Demarest]

Arvin, in addition to all of your excellent points, is there any better
time to address our messaging strategy needs?

Most of us would agree that the LP has an excellent message but a
dysfunctional and incoherent messaging strategy.

1. We are recovering from a social media controversy exacerbated by a
hysterical messaging reaction.

2. We are in the process of hiring a press secretary that will need
messaging strategy from us to avoid the possibility of rogue press releases.

3. We are launching an ambitious candidate recruitment and support
initiative that begs for our collaborative and constructive messaging input.

4. Lauren's outstanding and productive donor outreach can be supported and
reinforced with our enhanced messaging input contributions.

The choice is ours. We can continue down the path of knee-jerk and
occasionally hysterical messaging responses. Or we can proactively leverage
the services of dedicated LIBERTARIAN message targeting, testing and
technique experts to ensure the success of the critical initiatives listed
above.

The timing is perfect. Our messaging strategy needs are critical if we
seriously intend to take the next step toward LP success.  The price is
right.

I urge you to reconsider taking advantage of the services that Paladin has
to offer while the window of opportunity is open to solve our immediate and
critical messaging strategy needs.

On Apr 16, 2017 10:57 PM, "Arvin Vohra" <votevohra at gmail.com> wrote:

> Hi All-
>
> As you may remember, I strongly opposed hiring political consultants in
> the last meeting. In my experience, consultants are often used by one
> faction in an organization to force its will on another. In this case, I
> figured a political consulting firm with D and R experience would basically
> tell us that theft-funded special favors and fearmongering works. I figured
> they would focus on making out message more like the meaningless drivel put
> out by the ruling parties.
>
> Paladin struck me differently. They were willing to focus on carefully
> tailored and tested marketing. They would look at specific ad strategies to
> see how to turn the 4 million Libertarian voters, and the tens of millions
> of nonvoters, into donors, volunteers, etc. They wouldn't make the message
> more toned up or toned down, just reach individuals with what worked. It
> had the possibility of steady, reliable growth for a reasonable price.
>
> In my time on the LNC, I've reviewed several grandiose proposals from
> political consultants. Most seemed to believe that getting people to join,
> donate, volunteer was a matter of color schemes and functionally
> nonexistent messaging. Paladin was frankly different.
>
> For some, the fact that they didn't have a website seemed highly
> significant. It's a common joke among website designers, marketing
> consultants, etc., that they get to their own websites last. I don't think
> it's a significant consideration at all.
>
> The fact that Trent Somes, who has already demonstrated great insight with
> his social media work, LYC leadership, media presence, and organization
> also agreed further convinced me. The fact that David Demarest, whose
> uncompromising principles I have come to respect and rely on, also agreed
> further convinced me. The fact that Larry Sharpe, from whom I've learned
> many useful things about political communication and business
> communication, who himself is a successful consultant, also agreed even
> further convinced me.
>
> My own experience talking with Paladin directly showed extremely high
> competence, organization, and responsiveness. It was much higher than any
> of the other outside consultants we've worked with so far, with the
> possible exception of Will Taylor, who designed our excellent new logo.
>
> Our discussion with Paladin came after an exhausting and emotional social
> media discussion, and I'm not sure that people were in the right frame of
> mind for proper consideration. I strongly urge you to speak with Paladin
> directly, ask questions, see what they can do. They aren't a group that
> seems like it's going to force any particular agenda, but rather work on
> outreach with high percentage yield.
>
> In Liberty,
>
> Arvin Vohra
> Vice Chair
> LNC
>
> --
> Arvin Vohra
>
> www.VoteVohra.com
> VoteVohra at gmail.com
> (301) 320-3634
>
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>
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