[Lnc-business] Social Media Messaging Recommendations

Arvin Vohra votevohra at gmail.com
Wed Apr 19 11:51:10 EDT 2017


I second Caryn Ann's recommendation of Matt Hasty

On Apr 19, 2017 10:37 AM, "Sam Goldstein" <goldsteinatlarge at gmail.com>
wrote:

> How about Mike Shipley?  He seems to be fairly familiar with our
> current problems.
>
> Sam
>
> Sam Goldstein
> Libertarian National Committee
> Member at Large
> 8925 N Meridian St, Ste 101
> Indianapolis IN 46260
> 317-850-0726 <(317)%20850-0726> Phone
> 317-582-1773 <(317)%20582-1773> Fax
>
> On Wed, Apr 19, 2017 at 8:41 AM, Caryn Ann Harlos <
> carynannharlos at gmail.com> wrote:
>
>> I believe I had suggested Matt Hasty - he has been the social media
>> manager a while and is a natural choice.
>>
>> -Caryn Ann
>>
>> On Wed, Apr 19, 2017 at 6:37 AM, Daniel Hayes <danielehayes at icloud.com>
>> wrote:
>>
>>> No...we are talking about who we might add at this point.  We are
>>> kicking a lot of names around and  some we thought were great at the start
>>> upon further reflection have thought maybe might not be so great.  It's an
>>> ongoing thing. When we formally move we will notify the LNC. We are
>>> certainly still open to and encourage suggestions.
>>>
>>> Daniel Hayes
>>> LNC At Large Member
>>>
>>> Sent from my iPhone
>>>
>>> On Apr 19, 2017, at 7:10 AM, Whitney Bilyeu <whitneycb76 at gmail.com>
>>> wrote:
>>>
>>> Did I miss the addition of the two non-LNC members to this committee?
>>> Who are they?
>>>
>>> On Apr 19, 2017 5:25 AM, "Daniel Hayes" <danielehayes at icloud.com> wrote:
>>>
>>>> My concept of what the scope of the committee does is to examine the
>>>> process of how our social media is disseminated.  It also should be what to
>>>> do when it is disseminated, the PR relative to the reactions of our target
>>>> audience and beyond.
>>>>
>>>> What exact name for the committee was on the motion?  At this point I
>>>> have the preference for calling it the Social Media Process Review
>>>> Committee.   Social Media Review Committee gives the wrong idea of what the
>>>> scope of this committee is.  Such a committee could come out of the
>>>> recommendations of this committee I would guess but that remains to be seen.
>>>>
>>>>
>>>> I nearly hit send before I wrote this. Notice I had not mentioned
>>>> messaging yet?  Right now I am focused on scope.
>>>>
>>>> Daniel Hayes
>>>> LNC At Large Member
>>>> LNC Social Media Something or other Committee
>>>>
>>>>
>>>> Sent from my iPhone
>>>>
>>>> On Apr 19, 2017, at 12:46 AM, Caryn Ann Harlos <
>>>> carynannharlos at gmail.com> wrote:
>>>>
>>>> I would agree with some fine tuning to social media realities, but it
>>>> is bold, it is libertarian, it is worth having.  But let me raise two
>>>> issues (one that has bothered me since the meeting and one raised here):
>>>>
>>>> We were exhausted on Sunday and I came in late to the discussion (the
>>>> amount of time for people to check out was NOT long enough - I have a bad
>>>> back and going down with two pieces of luggage, a line at the front desk,
>>>> and then stowing the luggage with the attendant was not speedy speedy for
>>>> me) - I am unclear and I think the committee itself is unclear on what its
>>>> scope is.  I hope next time we give a larger window of time to check out.
>>>> Women in particular *generally* need longer.  We have earrings and other
>>>> misc item that we need to make sure are not left in the room and are often
>>>> in heels.
>>>>
>>>> My understanding - the committee scope is to recommend *oversight* *only
>>>> *NOT to determine our messaging strategy.  Three LNC members and two
>>>> non-LNC members* have not been empowered* to determine our messaging
>>>> strategy.  Though I have gotten an impression that some think that is not
>>>> what is happening.  The immediate crisis was oversight - a post that most
>>>> of us believe should have not went through, went through.  Our system
>>>> failed.  The messaging strategy is a larger issue that the oversight will
>>>> serve.  Nick is already taking decisive steps on instructions to the
>>>> volunteers.
>>>>
>>>> If we are going to have a strategy discussion, this needs to be the
>>>> full LNC.  Perhaps... it *gasp* needs to be a special meeting.  In person
>>>> or online I don't care.  *Arvin is doing the precisely right thing by
>>>> making this a full LNC discussion.  *
>>>>
>>>> But if we followed this never have one kind of libertarian against
>>>> another is impossible.  Rather than wording it that way, let's word it to
>>>> the end game of the Statement of Principles must never be contradicted.
>>>> Government must never grow.  But sometimes there are disagreements on
>>>> paths, and that is okay.  Our bylaws don't place the arbiter on whether or
>>>> not libertarians may disagree.  It places it on the Statement of
>>>> Principles.  That is the reality of our Purpose per our Bylaws- *to
>>>> implement and give voice to the principles in the Statement of Principles.*
>>>> I know some people prefer the much more malleable (and I don't mean that in
>>>> a positive way) of "moving policy in a Libertarian direction" (also in the
>>>> Bylaws but *subservient to the Statement of Principles) *which has
>>>> been massaged by some (not saying here, I am speaking of the wider world)
>>>> to mean sacrificing the rights of the few for the benefit of the many in
>>>> some kind of net utility calculator when our Statement of Principles says
>>>> we defend the rights of the individual.  Not just ones we deem expandable
>>>> for the good of the collective.
>>>>
>>>> ;tldr I like what Arvin said.  Messaging strategy is not the job of the
>>>> committee this weekend (it was OVERSIGHT and it was in oversight that
>>>> failed this past week).
>>>>
>>>> -Caryn Ann
>>>>
>>>> On Tue, Apr 18, 2017 at 11:13 PM, Arvin Vohra <votevohra at gmail.com>
>>>> wrote:
>>>>
>>>>> Hi All -
>>>>>
>>>>> As we look to revamp our social media in the context of greater
>>>>> exposure, here are my recommendations for messaging strategy for facebook
>>>>> and other forms of social media. This also applies to traditional media.
>>>>> Most of this is based on the Libertarian Solutions model created by Carla
>>>>> Howell.
>>>>>
>>>>> 1. Set the debate.
>>>>>
>>>>> We can set the debate topic. We can make it minor, esoteric stuff
>>>>> around the edges of liberty. Or we can go for the heart, and make a debate
>>>>> worth having.
>>>>>
>>>>> Examples of debates worth having: Government out of education,
>>>>> government out of healthcare, end the drug war, end the income tax,
>>>>> military for defense only, end the patriot act, abolish the FDA, end corn
>>>>> subsidies.
>>>>>
>>>>> Yes, we'll get pushback, but that's the whole point. The pushback
>>>>> turns it into a debate, and makes the question about the very existence of,
>>>>> for example, government schools, rather than something minor.
>>>>>
>>>>> We're going to get pushback on everything now. We're in the
>>>>> mainstream. So let's make the debate worth having.
>>>>>
>>>>>
>>>>> 2. Give your team the ammunition to fight the battles they actually
>>>>> want to fight.
>>>>>
>>>>> The ammo we post on social media is what Libertarians use in their
>>>>> personal debates. If we give the right ammo, we'll help the win the debates
>>>>> they want.
>>>>>
>>>>> For example, anyone who wants to End the Fed actually wants to end the
>>>>> income tax. The latter is a harder debate to have, so they go with the
>>>>> easier one. Since no statist knows what the fed is, they don't push back.
>>>>> Similarly, it's easier to argue in favor of charter schools than in favor
>>>>> of abolishing government schools entirely. But the debate worth having (and
>>>>> the one set forth in our platform) is abolishing government schooling.
>>>>> We'll get the same pushback either way. Let's make the pushback worthwhile.
>>>>>
>>>>> Ammo, btw, isn't just a funny meme. It's a meme, essay, or video that
>>>>> people can use as part of a debate. It's not just for morale boosting; it's
>>>>> ammo to actually use. Don't worry - winning a debate boosts morale plenty.
>>>>>
>>>>> The ammo should target the end goal. There are many brilliant people
>>>>> who have written about ending government schooling. Many are former
>>>>> government school teachers. Finding them and quoting relevant parts is the
>>>>> type of research we can do that will help our people spread real liberty.
>>>>>
>>>>> 3. Stay on the offensive.
>>>>>
>>>>> It's not enough to block new government. We should be blocking and
>>>>> attacking. Instead of "No new wars," it should be "No new wars, shut down
>>>>> foreign military bases, bring the troops home, cut military spending by
>>>>> 60%, and cut taxes accordingly." Instead of, "Don't raise taxes", it should
>>>>> be "Stop this tax increase, and also eliminate the income tax, which will
>>>>> grow the economy, increase the number of jobs, and attract entrepreneurs to
>>>>> America."
>>>>>
>>>>> 4. ABC - Always Be Cutting
>>>>>
>>>>> Every image, essay, video, should have at least one cut, and it should
>>>>> be big, bold, and comprehensible. You can post them in the comments. The
>>>>> cut can be eliminating an agency or tax, or simply reducing the size of an
>>>>> agency or tax. Not every cut needs to be enormous, but it does need to be a
>>>>> cut.
>>>>>
>>>>>
>>>>> 5. NBG - Never Be Growing
>>>>>
>>>>> Huge one: a cut should be a cut only, not a cut here with a growth
>>>>> here. "Lower property tax and increase sales tax" is not a cut. "Lower
>>>>> property tax" is.
>>>>>
>>>>> "Cut military spending to spend more on government schools" is not a
>>>>> cut. "Cut military spending and cut taxes accordingly, so people can pay
>>>>> for better education" is.
>>>>>
>>>>>
>>>>> 6. Avoid grey areas.
>>>>>
>>>>> Grey areas are interesting late night discussions. They are terrible
>>>>> political strategy. If there is no obvious libertarian fact of the matter,
>>>>> skip it. There are plenty of things that can stir up controversy. Ending
>>>>> government schools, ending the FDA, ending all censorship, getting the
>>>>> government out of marriage are all obviously libertarian. Let's create
>>>>> controversy where it's libertarian vs. statist, not libertarian vs. a
>>>>> slightly different libertarian.
>>>>>
>>>>> 7. Benefits.
>>>>>
>>>>> Always mention benefits to normal people.
>>>>>
>>>>> WRONG: "Ending the war on drugs will lower the price of cocaine, so
>>>>> you can sprinkle it on your pancakes."
>>>>>
>>>>> RIGHT: "Ending the war on drugs will reduce violence since drug
>>>>> businesses will be able to settle disputes by using dispute resolution
>>>>> services from companies like Amazon, eBay, and Visa instead of resorting to
>>>>> violence."
>>>>>
>>>>> In Liberty,
>>>>>
>>>>> Arvin Vohra
>>>>> Vice Chair
>>>>> Libertarian National Committee
>>>>>
>>>>> _______________________________________________
>>>>> Lnc-business mailing list
>>>>> Lnc-business at hq.lp.org
>>>>> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>>>>>
>>>>>
>>>>
>>>>
>>>> --
>>>> *In Liberty,*
>>>> *Caryn Ann Harlos*
>>>> Region 1 Representative, Libertarian National Committee (Alaska,
>>>> Arizona, Colorado, Hawaii, Kansas, Montana, Utah, Wyoming, Washington) - Caryn.Ann.
>>>> Harlos at LP.org <Caryn.Ann.Harlos at LP.org>
>>>> Communications Director, Libertarian Party of Colorado
>>>> <http://www.lpcolorado.org>
>>>> Colorado State Coordinator, Libertarian Party Radical Caucus
>>>> <http://www.lpradicalcaucus.org>
>>>> Chair, LP Historical Preservation Committee
>>>>
>>>> A haiku to the Statement of Principles:
>>>> *We defend your rights*
>>>> *And oppose the use of force*
>>>> *Taxation is theft*
>>>>
>>>>
>>>>
>>>>
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>>>>
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>>>
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>>>
>>
>>
>> --
>> *In Liberty,*
>> *Caryn Ann Harlos*
>> Region 1 Representative, Libertarian National Committee (Alaska,
>> Arizona, Colorado, Hawaii, Kansas, Montana, Utah, Wyoming, Washington) - Caryn.Ann.
>> Harlos at LP.org <Caryn.Ann.Harlos at LP.org>
>> Communications Director, Libertarian Party of Colorado
>> <http://www.lpcolorado.org>
>> Colorado State Coordinator, Libertarian Party Radical Caucus
>> <http://www.lpradicalcaucus.org>
>> Chair, LP Historical Preservation Committee
>>
>> A haiku to the Statement of Principles:
>> *We defend your rights*
>> *And oppose the use of force*
>> *Taxation is theft*
>>
>>
>>
>>
>>
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>> Lnc-business mailing list
>> Lnc-business at hq.lp.org
>> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>>
>>
>
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