[Lnc-business] Fwd: State CRM and data management proposal

[Wes Benedict]

-------- Forwarded Message --------
Subject: 	State CRM and data management proposal
Date: 	Thu, 17 Aug 2017 13:11:46 -0500
From: 	Andy Burns <andy.burns at lp.org>
To: 	Wes Benedict <wes.benedict at lp.org>



Wes,

Can you forward to this to the LNC and post the PowerPoint PDF on the 
event page? Attached.

###

The national party has continued to improve service to states. Affiliate 
relations have come a long way in just a couple years. Here is the list 
of services national LP now provides to states: 
https://lpaction.org/affiliate-services/.

IT is an area that is very scalable and can take advantage of economies 
of scale by streamlining data at the national level. We've made good 
strides thus far and are looking and adding a solid CRM component to our 
affiliate offering.

We now offer websites and email.  We continue to miss a solid, scalable 
CRM component to allow states to understand, develop and reach out to 
develop its current and potential supporter relationships. The proposal 
fits with the existing strategy and tools we are using right now for 
websites and email (feel free to message me for more details if you are 
interested).

Overall, this is by far the top need I hear from states, continually. I 
could list all the states with the exception of a handful that are 
managing data fairly well, but I won't. In general, the track record of 
states utilizing data is below average.

Attached is a proposal to empower states to properly manage data. I will 
be able to travel to the LNC meeting (at my cost) to present this 
proposal with Ken Moellman. Look forward to seeing you all.

Thank you,
-- 

Andy Burns
LP Affiliate Development
763-528-5163
LP.org <http://www.lp.org/> | LPAction.org <https://lpaction.org/>
Affiliate Support Fund <http://www.lp.org/affiliate-support-fund/>

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