[Lnc-business] My throughts on Paladin Strategies

[Caryn Ann Harlos]

We do need assistance.  The social media controversy was a huge distraction


On Mon, Apr 17, 2017 at 7:26 AM David Demarest <dprattdemarest at gmail.com>
wrote:

> Arvin, in addition to all of your excellent points, is there any better
> time to address our messaging strategy needs?
>
> Most of us would agree that the LP has an excellent message but a
> dysfunctional and incoherent messaging strategy.
>
> 1. We are recovering from a social media controversy exacerbated by a
> hysterical messaging reaction.
>
> 2. We are in the process of hiring a press secretary that will need
> messaging strategy from us to avoid the possibility of rogue press releases.
>
> 3. We are launching an ambitious candidate recruitment and support
> initiative that begs for our collaborative and constructive messaging input.
>
> 4. Lauren's outstanding and productive donor outreach can be supported and
> reinforced with our enhanced messaging input contributions.
>
> The choice is ours. We can continue down the path of knee-jerk and
> occasionally hysterical messaging responses. Or we can proactively leverage
> the services of dedicated LIBERTARIAN message targeting, testing and
> technique experts to ensure the success of the critical initiatives listed
> above.
>
> The timing is perfect. Our messaging strategy needs are critical if we
> seriously intend to take the next step toward LP success.  The price is
> right.
>
> I urge you to reconsider taking advantage of the services that Paladin has
> to offer while the window of opportunity is open to solve our immediate and
> critical messaging strategy needs.
>
> On Apr 16, 2017 10:57 PM, "Arvin Vohra" <votevohra at gmail.com> wrote:
>
>> Hi All-
>>
>> As you may remember, I strongly opposed hiring political consultants in
>> the last meeting. In my experience, consultants are often used by one
>> faction in an organization to force its will on another. In this case, I
>> figured a political consulting firm with D and R experience would basically
>> tell us that theft-funded special favors and fearmongering works. I figured
>> they would focus on making out message more like the meaningless drivel put
>> out by the ruling parties.
>>
>> Paladin struck me differently. They were willing to focus on carefully
>> tailored and tested marketing. They would look at specific ad strategies to
>> see how to turn the 4 million Libertarian voters, and the tens of millions
>> of nonvoters, into donors, volunteers, etc. They wouldn't make the message
>> more toned up or toned down, just reach individuals with what worked. It
>> had the possibility of steady, reliable growth for a reasonable price.
>>
>> In my time on the LNC, I've reviewed several grandiose proposals from
>> political consultants. Most seemed to believe that getting people to join,
>> donate, volunteer was a matter of color schemes and functionally
>> nonexistent messaging. Paladin was frankly different.
>>
>> For some, the fact that they didn't have a website seemed highly
>> significant. It's a common joke among website designers, marketing
>> consultants, etc., that they get to their own websites last. I don't think
>> it's a significant consideration at all.
>>
>> The fact that Trent Somes, who has already demonstrated great insight
>> with his social media work, LYC leadership, media presence, and
>> organization also agreed further convinced me. The fact that David
>> Demarest, whose uncompromising principles I have come to respect and rely
>> on, also agreed further convinced me. The fact that Larry Sharpe, from whom
>> I've learned many useful things about political communication and business
>> communication, who himself is a successful consultant, also agreed even
>> further convinced me.
>>
>> My own experience talking with Paladin directly showed extremely high
>> competence, organization, and responsiveness. It was much higher than any
>> of the other outside consultants we've worked with so far, with the
>> possible exception of Will Taylor, who designed our excellent new logo.
>>
>> Our discussion with Paladin came after an exhausting and emotional social
>> media discussion, and I'm not sure that people were in the right frame of
>> mind for proper consideration. I strongly urge you to speak with Paladin
>> directly, ask questions, see what they can do. They aren't a group that
>> seems like it's going to force any particular agenda, but rather work on
>> outreach with high percentage yield.
>>
>> In Liberty,
>>
>> Arvin Vohra
>> Vice Chair
>> LNC
>>
>> --
>> Arvin Vohra
>>
>> www.VoteVohra.com
>> VoteVohra at gmail.com
>> (301) 320-3634
>>
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>>
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>
-- 
*In Liberty,*
*Caryn Ann Harlos*
Region 1 Representative, Libertarian National Committee (Alaska, Arizona,
Colorado, Hawaii, Kansas, Montana, Utah, Wyoming, Washington) - Caryn.Ann.
Harlos at LP.org <Caryn.Ann.Harlos at LP.org>
Communications Director, Libertarian Party of Colorado
<http://www.lpcolorado.org>
Colorado State Coordinator, Libertarian Party Radical Caucus
<http://www.lpradicalcaucus.org>
Chair, LP Historical Preservation Committee

A haiku to the Statement of Principles:
*We defend your rights*
*And oppose the use of force*
*Taxation is theft*
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