[Lnc-business] Social Media Messaging Recommendations

Wed Apr 19 10:36:14 EDT 2017

How about Mike Shipley?  He seems to be fairly familiar with our
current problems.

Sam

Sam Goldstein
Libertarian National Committee
Member at Large
8925 N Meridian St, Ste 101
Indianapolis IN 46260
317-850-0726 Phone
317-582-1773 Fax

On Wed, Apr 19, 2017 at 8:41 AM, Caryn Ann Harlos <carynannharlos at gmail.com>
wrote:

> I believe I had suggested Matt Hasty - he has been the social media
> manager a while and is a natural choice.
>
> -Caryn Ann
>
> On Wed, Apr 19, 2017 at 6:37 AM, Daniel Hayes <danielehayes at icloud.com>
> wrote:
>
>> No...we are talking about who we might add at this point.  We are kicking
>> a lot of names around and  some we thought were great at the start upon
>> further reflection have thought maybe might not be so great.  It's an
>> ongoing thing. When we formally move we will notify the LNC. We are
>> certainly still open to and encourage suggestions.
>>
>> Daniel Hayes
>> LNC At Large Member
>>
>> Sent from my iPhone
>>
>> On Apr 19, 2017, at 7:10 AM, Whitney Bilyeu <whitneycb76 at gmail.com>
>> wrote:
>>
>> Did I miss the addition of the two non-LNC members to this committee? Who
>> are they?
>>
>> On Apr 19, 2017 5:25 AM, "Daniel Hayes" <danielehayes at icloud.com> wrote:
>>
>>> My concept of what the scope of the committee does is to examine the
>>> process of how our social media is disseminated.  It also should be what to
>>> do when it is disseminated, the PR relative to the reactions of our target
>>> audience and beyond.
>>>
>>> What exact name for the committee was on the motion?  At this point I
>>> have the preference for calling it the Social Media Process Review
>>> Committee.   Social Media Review Committee gives the wrong idea of what the
>>> scope of this committee is.  Such a committee could come out of the
>>> recommendations of this committee I would guess but that remains to be seen.
>>>
>>>
>>> I nearly hit send before I wrote this. Notice I had not mentioned
>>> messaging yet?  Right now I am focused on scope.
>>>
>>> Daniel Hayes
>>> LNC At Large Member
>>> LNC Social Media Something or other Committee
>>>
>>>
>>> Sent from my iPhone
>>>
>>> On Apr 19, 2017, at 12:46 AM, Caryn Ann Harlos <carynannharlos at gmail.com>
>>> wrote:
>>>
>>> I would agree with some fine tuning to social media realities, but it is
>>> bold, it is libertarian, it is worth having.  But let me raise two issues
>>> (one that has bothered me since the meeting and one raised here):
>>>
>>> We were exhausted on Sunday and I came in late to the discussion (the
>>> amount of time for people to check out was NOT long enough - I have a bad
>>> back and going down with two pieces of luggage, a line at the front desk,
>>> and then stowing the luggage with the attendant was not speedy speedy for
>>> me) - I am unclear and I think the committee itself is unclear on what its
>>> scope is.  I hope next time we give a larger window of time to check out.
>>> Women in particular *generally* need longer.  We have earrings and other
>>> misc item that we need to make sure are not left in the room and are often
>>> in heels.
>>>
>>> My understanding - the committee scope is to recommend *oversight* *only
>>> *NOT to determine our messaging strategy.  Three LNC members and two
>>> non-LNC members* have not been empowered* to determine our messaging
>>> strategy.  Though I have gotten an impression that some think that is not
>>> what is happening.  The immediate crisis was oversight - a post that most
>>> of us believe should have not went through, went through.  Our system
>>> failed.  The messaging strategy is a larger issue that the oversight will
>>> serve.  Nick is already taking decisive steps on instructions to the
>>> volunteers.
>>>
>>> If we are going to have a strategy discussion, this needs to be the full
>>> LNC.  Perhaps... it *gasp* needs to be a special meeting.  In person or
>>> online I don't care.  *Arvin is doing the precisely right thing by
>>> making this a full LNC discussion.  *
>>>
>>> But if we followed this never have one kind of libertarian against
>>> another is impossible.  Rather than wording it that way, let's word it to
>>> the end game of the Statement of Principles must never be contradicted.
>>> Government must never grow.  But sometimes there are disagreements on
>>> paths, and that is okay.  Our bylaws don't place the arbiter on whether or
>>> not libertarians may disagree.  It places it on the Statement of
>>> Principles.  That is the reality of our Purpose per our Bylaws- *to
>>> implement and give voice to the principles in the Statement of Principles.*
>>> I know some people prefer the much more malleable (and I don't mean that in
>>> a positive way) of "moving policy in a Libertarian direction" (also in the
>>> Bylaws but *subservient to the Statement of Principles) *which has been
>>> massaged by some (not saying here, I am speaking of the wider world) to
>>> mean sacrificing the rights of the few for the benefit of the many in some
>>> kind of net utility calculator when our Statement of Principles says we
>>> defend the rights of the individual.  Not just ones we deem expandable for
>>> the good of the collective.
>>>
>>> ;tldr I like what Arvin said.  Messaging strategy is not the job of the
>>> committee this weekend (it was OVERSIGHT and it was in oversight that
>>> failed this past week).
>>>
>>> -Caryn Ann
>>>
>>> On Tue, Apr 18, 2017 at 11:13 PM, Arvin Vohra <votevohra at gmail.com>
>>> wrote:
>>>
>>>> Hi All -
>>>>
>>>> As we look to revamp our social media in the context of greater
>>>> exposure, here are my recommendations for messaging strategy for facebook
>>>> and other forms of social media. This also applies to traditional media.
>>>> Most of this is based on the Libertarian Solutions model created by Carla
>>>> Howell.
>>>>
>>>> 1. Set the debate.
>>>>
>>>> We can set the debate topic. We can make it minor, esoteric stuff
>>>> around the edges of liberty. Or we can go for the heart, and make a debate
>>>> worth having.
>>>>
>>>> Examples of debates worth having: Government out of education,
>>>> government out of healthcare, end the drug war, end the income tax,
>>>> military for defense only, end the patriot act, abolish the FDA, end corn
>>>> subsidies.
>>>>
>>>> Yes, we'll get pushback, but that's the whole point. The pushback turns
>>>> it into a debate, and makes the question about the very existence of, for
>>>> example, government schools, rather than something minor.
>>>>
>>>> We're going to get pushback on everything now. We're in the mainstream.
>>>> So let's make the debate worth having.
>>>>
>>>>
>>>> 2. Give your team the ammunition to fight the battles they actually
>>>> want to fight.
>>>>
>>>> The ammo we post on social media is what Libertarians use in their
>>>> personal debates. If we give the right ammo, we'll help the win the debates
>>>> they want.
>>>>
>>>> For example, anyone who wants to End the Fed actually wants to end the
>>>> income tax. The latter is a harder debate to have, so they go with the
>>>> easier one. Since no statist knows what the fed is, they don't push back.
>>>> Similarly, it's easier to argue in favor of charter schools than in favor
>>>> of abolishing government schools entirely. But the debate worth having (and
>>>> the one set forth in our platform) is abolishing government schooling.
>>>> We'll get the same pushback either way. Let's make the pushback worthwhile.
>>>>
>>>> Ammo, btw, isn't just a funny meme. It's a meme, essay, or video that
>>>> people can use as part of a debate. It's not just for morale boosting; it's
>>>> ammo to actually use. Don't worry - winning a debate boosts morale plenty.
>>>>
>>>> The ammo should target the end goal. There are many brilliant people
>>>> who have written about ending government schooling. Many are former
>>>> government school teachers. Finding them and quoting relevant parts is the
>>>> type of research we can do that will help our people spread real liberty.
>>>>
>>>> 3. Stay on the offensive.
>>>>
>>>> It's not enough to block new government. We should be blocking and
>>>> attacking. Instead of "No new wars," it should be "No new wars, shut down
>>>> foreign military bases, bring the troops home, cut military spending by
>>>> 60%, and cut taxes accordingly." Instead of, "Don't raise taxes", it should
>>>> be "Stop this tax increase, and also eliminate the income tax, which will
>>>> grow the economy, increase the number of jobs, and attract entrepreneurs to
>>>> America."
>>>>
>>>> 4. ABC - Always Be Cutting
>>>>
>>>> Every image, essay, video, should have at least one cut, and it should
>>>> be big, bold, and comprehensible. You can post them in the comments. The
>>>> cut can be eliminating an agency or tax, or simply reducing the size of an
>>>> agency or tax. Not every cut needs to be enormous, but it does need to be a
>>>> cut.
>>>>
>>>>
>>>> 5. NBG - Never Be Growing
>>>>
>>>> Huge one: a cut should be a cut only, not a cut here with a growth
>>>> here. "Lower property tax and increase sales tax" is not a cut. "Lower
>>>> property tax" is.
>>>>
>>>> "Cut military spending to spend more on government schools" is not a
>>>> cut. "Cut military spending and cut taxes accordingly, so people can pay
>>>> for better education" is.
>>>>
>>>>
>>>> 6. Avoid grey areas.
>>>>
>>>> Grey areas are interesting late night discussions. They are terrible
>>>> political strategy. If there is no obvious libertarian fact of the matter,
>>>> skip it. There are plenty of things that can stir up controversy. Ending
>>>> government schools, ending the FDA, ending all censorship, getting the
>>>> government out of marriage are all obviously libertarian. Let's create
>>>> controversy where it's libertarian vs. statist, not libertarian vs. a
>>>> slightly different libertarian.
>>>>
>>>> 7. Benefits.
>>>>
>>>> Always mention benefits to normal people.
>>>>
>>>> WRONG: "Ending the war on drugs will lower the price of cocaine, so you
>>>> can sprinkle it on your pancakes."
>>>>
>>>> RIGHT: "Ending the war on drugs will reduce violence since drug
>>>> businesses will be able to settle disputes by using dispute resolution
>>>> services from companies like Amazon, eBay, and Visa instead of resorting to
>>>> violence."
>>>>
>>>> In Liberty,
>>>>
>>>> Arvin Vohra
>>>> Vice Chair
>>>> Libertarian National Committee
>>>>
>>>> _______________________________________________
>>>> Lnc-business mailing list
>>>> Lnc-business at hq.lp.org
>>>> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>>>>
>>>>
>>>
>>>
>>> --
>>> *In Liberty,*
>>> *Caryn Ann Harlos*
>>> Region 1 Representative, Libertarian National Committee (Alaska,
>>> Arizona, Colorado, Hawaii, Kansas, Montana, Utah, Wyoming, Washington) - Caryn.Ann.
>>> Harlos at LP.org <Caryn.Ann.Harlos at LP.org>
>>> Communications Director, Libertarian Party of Colorado
>>> <http://www.lpcolorado.org>
>>> Colorado State Coordinator, Libertarian Party Radical Caucus
>>> <http://www.lpradicalcaucus.org>
>>> Chair, LP Historical Preservation Committee
>>>
>>> A haiku to the Statement of Principles:
>>> *We defend your rights*
>>> *And oppose the use of force*
>>> *Taxation is theft*
>>>
>>>
>>>
>>>
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>>>
>>>
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>>
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>>
>>
>
>
> --
> *In Liberty,*
> *Caryn Ann Harlos*
> Region 1 Representative, Libertarian National Committee (Alaska, Arizona,
> Colorado, Hawaii, Kansas, Montana, Utah, Wyoming, Washington) - Caryn.Ann.
> Harlos at LP.org <Caryn.Ann.Harlos at LP.org>
> Communications Director, Libertarian Party of Colorado
> <http://www.lpcolorado.org>
> Colorado State Coordinator, Libertarian Party Radical Caucus
> <http://www.lpradicalcaucus.org>
> Chair, LP Historical Preservation Committee
>
> A haiku to the Statement of Principles:
> *We defend your rights*
> *And oppose the use of force*
> *Taxation is theft*
>
>
>
>
>
> _______________________________________________
> Lnc-business mailing list
> Lnc-business at hq.lp.org
> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>
>
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