[Lnc-business] Caryn Ann Harlos fundraising and membership recruitment
Wes Benedict
wes.benedict at lp.org
Thu Feb 22 22:56:19 EST 2018
> Dear LNC,
> Caryn Ann Harlos has recruited a lot of dues-paying members by attending state conventions and getting people to join or renew.
> At first, she did this at state conventions she was attending in her region at her own expense.
> Her results were so strong that I asked her if she would be willing to go to some other states outside of her region to do similar fundraising efforts if her travel expenses were reimbursed.
>
> We have been struggling to keep membership from falling. We send renewal emails and renewal letters that perform reasonably well but pretty much exhaust that method. Other methods we try have very low ROI. Caryn Ann's ROI has been comparatively strong.
>
> Caryn Ann attended the Washington State convention last weekend and recruited 18 to 20 dues-paying members for the national LP.
>
> That trip is one in which we have reimbursed her for her travel.
> I'd like to send Caryn Ann to more state conventions to have her do this work. No one else has done this as successfully as Caryn Ann. Caryn Ann is a volunteer so we don't pay her for her time.
> For conventions that Caryn Ann is unable to take the time to attend, I will be sending our staff member Jess Mears. The thing with Jess is that we pay her for her hours to travel, attend, and return from state conventions. She's unlikely to get as high of a ROI.
>
> I received a complaint today that it is inappropriate for someone running for a position on the LNC to have travel reimbursed.
>
> I sympathize with the complaint, but do not think it's a violation of our policies.
> Nevertheless, I bring this up to the LNC for your feedback. If you request a stop to sending Caryn Ann Harlos or any other LNC member to state conventions for the purpose of recruiting dues-paying members, we can end the program.
> A reasonable question might be, "I'm willing to go to state convention at the expense of the LNC and recruit members--why don't you send me?" The answer is that Caryn Ann proved her willingness and capability within her own region. No other LNC members have mailed us several envelopes of dues-paying members from their states. Caryn Ann and Jess Mears together are not able to attend every state convention. If you are interested in helping, and willing to prove your ability first at a state in your region or at another state at your own expense, let me know and we might be able to try that. And then we can report the results.
> Below is a report from Robert Kraus with some of the fundraising results from Caryn Ann.
>
> I welcome your feedback.
> Wes Benedict, Executive Director
> Libertarian National Committee, Inc.
> 1444 Duke St., Alexandria, VA 22314
> (202) 333-0008 ext. 232, wes.benedict at lp.org
> facebook.com/libertarians @LPNational
> Join the Libertarian Party at: http://lp.org/membership
>
>
> -------- Forwarded Message --------
> Subject: Harlos Fundraising
> Date: Thu, 22 Feb 2018 11:27:47 -0500
> From: Robert S. Kraus <robert.kraus at lp.org>
> To: Wes Benedict <wes.benedict at lp.org>
>
> I have Harlos pegged as solicitor for a total of $2,335.00 for 82
> members 49 of which where new (these 82 folks have also contributed a
> net total excluding conv related gifts of $6,261.74 since 2016
> convention - bunch of them to Hist Preservation of course so she has her
> fans)
>
> In addition she is likely 95% responsible for the $12,120 raised for
> Historic Preservation
>
> Finally she has given $2181 herself since the 2016 convention (non
> convention related - however $1525 was for Hist Preservation)
>
> --
> Robert S. Kraus - Operations Director
> Operations at LP.org
> Libertarian National Committee, Inc.
> 1444 Duke Street
> Alexandria, VA 22314
> Ph: 202.333.0008 x 231
>
-------------- next part --------------
Dear LNC,
Caryn Ann Harlos has recruited a lot of dues-paying members by
attending state conventions and getting people to join or renew.
At first, she did this at state conventions she was attending in her
region at her own expense.
Her results were so strong that I asked her if she would be willing
to go to some other states outside of her region to do similar
fundraising efforts if her travel expenses were reimbursed.
We have been struggling to keep membership from falling. We send
renewal emails and renewal letters that perform reasonably well but
pretty much exhaust that method. Other methods we try have very low
ROI. Caryn Ann's ROI has been comparatively strong.
Caryn Ann attended the Washington State convention last weekend and
recruited 18 to 20 dues-paying members for the national LP.
That trip is one in which we have reimbursed her for her travel.
I'd like to send Caryn Ann to more state conventions to have her do
this work. No one else has done this as successfully as Caryn Ann.
Caryn Ann is a volunteer so we don't pay her for her time.
For conventions that Caryn Ann is unable to take the time to attend,
I will be sending our staff member Jess Mears. The thing with Jess
is that we pay her for her hours to travel, attend, and return from
state conventions. She's unlikely to get as high of a ROI.
I received a complaint today that it is inappropriate for someone
running for a position on the LNC to have travel reimbursed.
I sympathize with the complaint, but do not think it's a violation
of our policies.
Nevertheless, I bring this up to the LNC for your feedback. If you
request a stop to sending Caryn Ann Harlos or any other LNC member
to state conventions for the purpose of recruiting dues-paying
members, we can end the program.
A reasonable question might be, "I'm willing to go to state
convention at the expense of the LNC and recruit members--why don't
you send me?" The answer is that Caryn Ann proved her willingness
and capability within her own region. No other LNC members have
mailed us several envelopes of dues-paying members from their
states. Caryn Ann and Jess Mears together are not able to attend
every state convention. If you are interested in helping, and
willing to prove your ability first at a state in your region or at
another state at your own expense, let me know and we might be able
to try that. And then we can report the results.
Below is a report from Robert Kraus with some of the fundraising
results from Caryn Ann.
I welcome your feedback.
Wes Benedict, Executive Director
Libertarian National Committee, Inc.
1444 Duke St., Alexandria, VA 22314
(202) 333-0008 ext. 232, [1]wes.benedict at lp.org
[2]facebook.com/libertarians @LPNational
Join the Libertarian Party at: [3]http://lp.org/membership
-------- Forwarded Message --------
Subject: Harlos Fundraising
Date: Thu, 22 Feb 2018 11:27:47 -0500
From: Robert S. Kraus [4]<robert.kraus at lp.org>
To: Wes Benedict [5]<wes.benedict at lp.org>
I have Harlos pegged as solicitor for a total of $2,335.00 for 82
members 49 of which where new (these 82 folks have also contributed a
net total excluding conv related gifts of $6,261.74 since 2016
convention - bunch of them to Hist Preservation of course so she has her
fans)
In addition she is likely 95% responsible for the $12,120 raised for
Historic Preservation
Finally she has given $2181 herself since the 2016 convention (non
convention related - however $1525 was for Hist Preservation)
--
Robert S. Kraus - Operations Director
[6]Operations at LP.org
Libertarian National Committee, Inc.
1444 Duke Street
Alexandria, VA 22314
Ph: 202.333.0008 x 231
References
1. mailto:wes.benedict at lp.org
2. http://facebook.com/libertarians
3. http://lp.org/membership
4. mailto:robert.kraus at lp.org
5. mailto:wes.benedict at lp.org
6. mailto:Operations at LP.org
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