[Lnc-business] proposed changes to membership program
Whitney Bilyeu
whitney.bilyeu at lp.org
Wed Apr 11 20:15:21 EDT 2018
I support these modifications, partly because I agree with the ladder
effect, but also because I agree with simplifying the policies regarding
seating and such.
Lauren, if you plan to take Sam's suggestion, I will be happy to work with
you on the proposal. I believe Nick is already adding this topic to the
agenda.
Whitney
On Wed, Apr 11, 2018 at 2:45 PM, Elizabeth Van Horn <
elizabeth.vanhorn at lp.org> wrote:
> Looks great Lauren!
>
> I've never heard of the Torch Club, and if I've never heard of it, other
> LP members might not have either. If staff is given discretion on where,
> and when, to use the categories in-print, online, or elsewhere, it may help
> spread awareness. (AKA: Your idea is good. ; )
>
> ---
> Elizabeth Van Horn
>
>
>
> On 2018-04-11 12:15, Lauren Daugherty wrote:
>
>> Hi everyone,
>>
>> At the last LNC meeting you directed me to review our current
>> membership program, particularly the names of two giving levels
>> (Minuteman and Patriot), and recommend changes at the next meeting.
>>
>> I've talked with different staff about this and sought their input, on
>> multiple occasions, over the past few months and even previous to that.
>>
>> If I could wave a magic wand and make changes easily and instantly,
>> there would be more changes that I'd want to make. But none of us have
>> magic wands. We have to be practical about how changes would be
>> made...how much time that would take away from other things, whether
>> the changes would have enough impact to justify the costs (dollars and
>> hours) of the change, etc.
>>
>> I'm recommending these changes to you because I think they 1) improve
>> our membership program and will make it more effective, and 2) are
>> simpler than other options.
>>
>> In summary, I recommend:
>>
>> - changing the names on the 5 bottom categories, both to remove the
>> names "Minuteman" and "Patriot" and to provide more of an obvious
>> ladder that will hopefully encourage people to upgrade;
>>
>> - giving staff discretion on where and when to use which categories
>> in-print, online, or elsewhere; obviously our goal is to maximize the
>> effectiveness of our fundraising materials and what is practical and
>> optimal on one item may not be on another;
>>
>> - giving staff until the end of 2018 to implement the changes in giving
>> level names;
>>
>> - simplifying the benefits for the top 5 categories as outlined in the
>> policy manual.
>>
>> CURRENT GIVING LEVELS:
>> * Chairman’s Circle* $25,000 annually or $2500 monthly in dues or
>> contributions
>> * Select Benefactor* $15,000 annually or $1500 monthly in dues or
>> contributions
>> * Beacon of Liberty* $5,000 annually or $500 monthly in dues or
>> contributions
>> * Pioneer of Freedom* $2,500 annually or $250 monthly in dues or
>> contributions
>> * Lifetime Founder* $1,500 annually or $150 monthly in dues or
>> contributions
>>
>> * Patriot $500 annually or $50 monthly
>> * Minuteman $250 annually or $25 monthly
>> * Advocate $150 annually or $15 monthly
>> * Supporter $50 annually
>> * Foundation Member$25 annually
>>
>> SUGGESTED REVISION:
>>
>> * Chairman’s Circle* $25,000 annually or $2500 monthly in dues or
>> contributions
>> * Select Benefactor* $15,000 annually or $1500 monthly in dues or
>> contributions
>> * Beacon of Liberty* $5,000 annually or $500 monthly in dues or
>> contributions
>> * Pioneer of Freedom* $2,500 annually or $250 monthly in dues or
>> contributions
>> * Lifetime Founder* $1,500 annually or $150 monthly in dues or
>> contributions
>>
>> * Platinum $500 annually or $50 monthly
>> * Gold $250 annually or $25 monthly
>> * Silver $150 annually or $15 monthly
>> * Bronze $50 annually
>> * Basic $25 annually
>>
>> The logic here is that when people hear "silver" they automatically
>> expect and know that gold comes after that, and it makes them more
>> likely to "upgrade" later. (Upgrades are very important in
>> fundraising.) When people hear "advocate" there is no giving ladder
>> that comes to mind, they way there is with the bronze, silver, gold,
>> platinum system.
>> Additional recommendations for changes to the membership section of the
>> policy manual:
>> - Adding: "Staff shall have discretion as to when to list any or all
>> membership levels and/or benefits online, in print, or elsewhere, based
>> on practical considerations such as layout, and with their priority
>> being to maximize both membership and donations."
>>
>> - In benefits for Torch Club, remove from all:
>> * Mention and photo in LP News, with the permission of contributor
>> * Mention and photo on LP Website, with the permission of contributor
>>
>> - Also remove: Those maintaining Torch Club status shall also be
>> entitled to the following benefits:
>> * Special mailings
>> * Invitation to the Torch Club event at the convention
>>
>> - On upper level Torch Club, keep the VIP seating at banquet but remove
>> specific designations as to whom they'd be seated with.
>> - On Chairman's Circle, remove:
>> * Naming of an event**
>> * Direct contact with National Chair, POTUS nominee, or significant
>> LP candidate during campaign season**
>>
>> Some of these requirements are just impractical, especially as our
>> donor base grows. Staff would of course continue to make sure donors
>> are appreciated. In my opinion, these changes would help us do our job
>> better.
>>
>> Please email or call me if you have any questions.
>>
>> Lauren
>> --
>> Lauren Daugherty
>> Head of Development
>> Libertarian National Committee
>>
>
-------------- next part --------------
I support these modifications, partly because I agree with the ladder
effect, but also because I agree with simplifying the policies
regarding seating and such.
Lauren, if you plan to take Sam's suggestion, I will be happy to work
with you on the proposal. I believe Nick is already adding this topic
to the agenda.
Whitney
On Wed, Apr 11, 2018 at 2:45 PM, Elizabeth Van Horn
<[1]elizabeth.vanhorn at lp.org> wrote:
Looks great Lauren!
I've never heard of the Torch Club, and if I've never heard of it,
other LP members might not have either. If staff is given
discretion on where, and when, to use the categories in-print,
online, or elsewhere, it may help spread awareness. (AKA: Your idea
is good. ; )
---
Elizabeth Van Horn
On 2018-04-11 12:15, Lauren Daugherty wrote:
Hi everyone,
At the last LNC meeting you directed me to review our current
membership program, particularly the names of two giving levels
(Minuteman and Patriot), and recommend changes at the next
meeting.
I've talked with different staff about this and sought their
input, on
multiple occasions, over the past few months and even previous to
that.
If I could wave a magic wand and make changes easily and
instantly,
there would be more changes that I'd want to make. But none of us
have
magic wands. We have to be practical about how changes would be
made...how much time that would take away from other things,
whether
the changes would have enough impact to justify the costs
(dollars and
hours) of the change, etc.
I'm recommending these changes to you because I think they 1)
improve
our membership program and will make it more effective, and 2)
are
simpler than other options.
In summary, I recommend:
- changing the names on the 5 bottom categories, both to remove
the
names "Minuteman" and "Patriot" and to provide more of an obvious
ladder that will hopefully encourage people to upgrade;
- giving staff discretion on where and when to use which
categories
in-print, online, or elsewhere; obviously our goal is to maximize
the
effectiveness of our fundraising materials and what is practical
and
optimal on one item may not be on another;
- giving staff until the end of 2018 to implement the changes in
giving
level names;
- simplifying the benefits for the top 5 categories as outlined
in the
policy manual.
CURRENT GIVING LEVELS:
* Chairman’s Circle* $25,000 annually or $2500 monthly in
dues or
contributions
* Select Benefactor* $15,000 annually or $1500 monthly in
dues or
contributions
* Beacon of Liberty* $5,000 annually or $500 monthly in
dues or
contributions
* Pioneer of Freedom* $2,500 annually or $250 monthly in dues
or
contributions
* Lifetime Founder* $1,500 annually or $150 monthly in
dues or
contributions
* Patriot $500 annually or $50 monthly
* Minuteman $250 annually or $25 monthly
* Advocate $150 annually or $15 monthly
* Supporter $50 annually
* Foundation Member$25 annually
SUGGESTED REVISION:
* Chairman’s Circle* $25,000 annually or $2500 monthly in
dues or
contributions
* Select Benefactor* $15,000 annually or $1500 monthly in
dues or
contributions
* Beacon of Liberty* $5,000 annually or $500 monthly in
dues or
contributions
* Pioneer of Freedom* $2,500 annually or $250 monthly in dues
or
contributions
* Lifetime Founder* $1,500 annually or $150 monthly in
dues or
contributions
* Platinum $500 annually or $50 monthly
* Gold $250 annually or $25
monthly
* Silver $150 annually or $15
monthly
* Bronze $50 annually
* Basic $25 annually
The logic here is that when people hear "silver" they
automatically
expect and know that gold comes after that, and it makes them
more
likely to "upgrade" later. (Upgrades are very important in
fundraising.) When people hear "advocate" there is no giving
ladder
that comes to mind, they way there is with the bronze, silver,
gold,
platinum system.
Additional recommendations for changes to the membership section
of the
policy manual:
- Adding: "Staff shall have discretion as to when to list any or
all
membership levels and/or benefits online, in print, or elsewhere,
based
on practical considerations such as layout, and with their
priority
being to maximize both membership and donations."
- In benefits for Torch Club, remove from all:
* Mention and photo in LP News, with the permission of
contributor
* Mention and photo on LP Website, with the permission of
contributor
- Also remove: Those maintaining Torch Club status shall also be
entitled to the following benefits:
* Special mailings
* Invitation to the Torch Club event at the convention
- On upper level Torch Club, keep the VIP seating at banquet but
remove
specific designations as to whom they'd be seated with.
- On Chairman's Circle, remove:
* Naming of an event**
* Direct contact with National Chair, POTUS nominee, or
significant
LP candidate during campaign season**
Some of these requirements are just impractical, especially as
our
donor base grows. Staff would of course continue to make sure
donors
are appreciated. In my opinion, these changes would help us do
our job
better.
Please email or call me if you have any questions.
Lauren
--
Lauren Daugherty
Head of Development
Libertarian National Committee
References
1. mailto:elizabeth.vanhorn at lp.org
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