[Lnc-business] Twitter/Social media - again

[Daniel Fishman]

Agreed!

We didn't make the hashtag. We are doing what is called in the industry
"hashtag hijacking" We re using a hashtag from a competitor so that our
"ad" gets seen by their audience. Coke and Pepsi do this, as do the major
car manufacturer. It is an effective technique. Robert took the top
trending tags -- none of them are in there for any other reason.
---
Daniel Fishman
Executive Director
The Libertarian Party
Join Us <http://www.lp.org/join>


On Wed, Sep 25, 2019 at 1:37 PM Caryn Ann Harlos <caryn.ann.harlos at lp.org>
wrote:

> That hashtag is completely contradictory to the tone we urged in our most
> recent release
>
> On Wed, Sep 25, 2019 at 10:41 AM Daniel Fishman via Lnc-business <
> lnc-business at hq.lp.org> wrote:
>
>> Comparing this with recent tweets:
>>
>> [image: image.png]
>> ---
>> Daniel Fishman
>> Executive Director
>> The Libertarian Party
>> Join Us <http://www.lp.org/join>
>>
>>
>> On Wed, Sep 25, 2019 at 12:39 PM Daniel Fishman <dan.fishman at lphq.org>
>> wrote:
>>
>> > So impeachtheMF is trending -- strongly. Adding that hashtag to the
>> tweet
>> > is for visibility.  Here are the current analytics for the tweet
>> >
>> > [image: image.png]
>> > ---
>> > Daniel Fishman
>> > Executive Director
>> > The Libertarian Party
>> > Join Us <http://www.lp.org/join>
>> >
>> >
>> > On Wed, Sep 25, 2019 at 12:34 PM Daniel Fishman <dan.fishman at lphq.org>
>> > wrote:
>> >
>> >> Some context.  Still investigating
>> >>
>> >> https://twitter.com/hashtag/ImpeachTheMF?src=hash
>> >> ---
>> >> Daniel Fishman
>> >> Executive Director
>> >> The Libertarian Party
>> >> Join Us <http://www.lp.org/join>
>> >>
>> >>
>> >> On Wed, Sep 25, 2019 at 10:20 AM John Phillips via Lnc-business <
>> >> lnc-business at hq.lp.org> wrote:
>> >>
>> >>> Dear colleagues,
>> >>>
>> >>>   While perhaps not as heinous as the last couple faux pas, I have to
>> >>> question the professionalism of our Twitter page using the hashtag
>> >>> #ImpeachTheMF even if I agree with the sentiment.
>> >>>
>> >>>  I am aware of all the arguments about micromanaging and all the rest
>> >>> people threw out last time.  However, at what point is enough enough?
>> When
>> >>> our members are expressing deep displeasure at the repeated issues
>> seems to
>> >>> be one answer to me.
>> >>>
>> >>> I am also aware that sometimes crap just happens.  The difference is
>> >>> whether and how well you handle it after it does.
>> >>>
>> >>> Now I'm not suggesting going for someone's throat on this, but
>> perhaps a
>> >>> refresher on professional standards for the team is in order since
>> there
>> >>> seems to be ongoing issues.  I am assuming that there are training and
>> >>> guidelines for our social media team.
>> >>>
>> >>>
>> >>> John Phillips
>> >>> Libertarian National Committee Region 6 Representative
>> >>> Cell 217-412-5973
>> >>>
>> >>
>>
> --
>
> *In Liberty,*
>
> * Personal Note:  I have what is commonly known as Asperger's Syndrome
> (part of the autism spectrum).  This can affect inter-personal
> communication skills in both personal and electronic arenas.  If anyone
> found anything offensive or overly off-putting (or some other social faux
> pas), please contact me privately and let me know. *
>
>