[Lnc-business] Twitter/Social media - again

[Caryn Ann Harlos]

Absolutely agreed EVH

On Wed, Sep 25, 2019 at 4:06 PM Elizabeth Van Horn via Lnc-business <
lnc-business at hq.lp.org> wrote:

> Lowering our standards to jump on a trend doesn't make sense to me.
> It's similar to lessening our principles, to get more voters.  If we do,
> why have principles?  (Or, standards)
>
> It shouldn't matter what's trending, if it's in bad taste and going to
> make the LP look bad, we don't do it.
>
> ---
> Elizabeth Van Horn
> LNC Region 3 Representative (IN, MI, OH, KY)
>
>
> On 2019-09-25 15:17, Tim Hagan via Lnc-business wrote:
> > Thanks for investigating and getting back to us, Dan!
> >
> > I really like the message in the tweet sent out. I also thought the
> > tag was unprofessional when I read Mr. Phillips' e-mail, but the
> > explanation of jumping on a highly trending hashtag makes business
> > sense.
> >
> > ---
> > Tim Hagan
> > Treasurer, Libertarian National Committee
> >
> > On 2019-09-25 10:21, Daniel Fishman via Lnc-business wrote:
> >> So, having spoken to Robert Clarke
> >>
> >> The #impeachTheMF was already trending and became very popular.
> >> In an attempt to ride the wave or twitter popularity, Robert used it
> >> with a
> >> (imho) very good post which is also going to pass a half million views
> >> on
> >> facebook. And that is specifically what I hired him to do.
> >>
> >> The TEXT of the tweet is about as good message as we would hope people
> >> to
> >> read.  I include it here for people who didn't see the tweet.
> >>
> >> [image: image.png]
> >>
> >> So the strategic question becomes -- is using preexisting hashtags to
> >> make
> >> your social media presence bigger a good strategy?
> >>
> >> Some people who might not understand that hashtags are categories, not
> >> statements of position -- though sometimes people do use them in that
> >> way
> >> -- ESPECIALLY when they say them aloud. I'm sure you all remember the
> >> hashtag #NotMyChristian complaining about the decision to cast Jamie
> >> Dornan
> >> as Christian Grey in the film adaptation of 50 Shades of Grey.
> >> Experienced
> >> social media operatives will use trending hashtags as a way to get
> >> their
> >> message read. I don't think anyone who read the message will object to
> >> the
> >> body?
> >>
> >> The problem is of course, we want our tweet read.  This one was read
> >> by
> >> 150000 people (as of now) and it is as far as I can guess, going to be
> >> the
> >> most popular tweet EVER by the LP. To me that's worth it. Hashtags are
> >> tools, not sentiment. If you want to be part of the conversation on
> >> twitter, you use hashtags.
> >>
> >> I have spoken to Robert about the fact that LPHQ is not the LNC and we
> >> do
> >> not publish policy. I do want him to keep getting our message in the
> >> public
> >> eye.
> >>
> >> I'm interested in the LNC's thoughts?
> >> 1) is the body of the tweet a message we want to get in front of as
> >> many
> >> people as possible?
> >> 2) if the price of that is using trending hashtags is it worth it?
> >>
> >>
> >>
> >> ---
> >> Daniel Fishman
> >> Executive Director
> >> The Libertarian Party
> >> Join Us <http://www.lp.org/join>
> >>
> >>
> >> On Wed, Sep 25, 2019 at 12:41 PM Daniel Fishman <dan.fishman at lphq.org>
> >> wrote:
> >>
> >>> Comparing this with recent tweets:
> >>>
> >>> [image: image.png]
> >>> ---
> >>> Daniel Fishman
> >>> Executive Director
> >>> The Libertarian Party
> >>> Join Us <http://www.lp.org/join>
> >>>
> >>>
> >>> On Wed, Sep 25, 2019 at 12:39 PM Daniel Fishman
> >>> <dan.fishman at lphq.org>
> >>> wrote:
> >>>
> >>>> So impeachtheMF is trending -- strongly. Adding that hashtag to the
> >>>> tweet
> >>>> is for visibility.  Here are the current analytics for the tweet
> >>>>
> >>>> [image: image.png]
> >>>> ---
> >>>> Daniel Fishman
> >>>> Executive Director
> >>>> The Libertarian Party
> >>>> Join Us <http://www.lp.org/join>
> >>>>
> >>>>
> >>>> On Wed, Sep 25, 2019 at 12:34 PM Daniel Fishman
> >>>> <dan.fishman at lphq.org>
> >>>> wrote:
> >>>>
> >>>>> Some context.  Still investigating
> >>>>>
> >>>>> https://twitter.com/hashtag/ImpeachTheMF?src=hash
> >>>>> ---
> >>>>> Daniel Fishman
> >>>>> Executive Director
> >>>>> The Libertarian Party
> >>>>> Join Us <http://www.lp.org/join>
> >>>>>
> >>>>>
> >>>>> On Wed, Sep 25, 2019 at 10:20 AM John Phillips via Lnc-business <
> >>>>> lnc-business at hq.lp.org> wrote:
> >>>>>
> >>>>>> Dear colleagues,
> >>>>>>
> >>>>>>   While perhaps not as heinous as the last couple faux pas, I have
> >>>>>> to
> >>>>>> question the professionalism of our Twitter page using the hashtag
> >>>>>> #ImpeachTheMF even if I agree with the sentiment.
> >>>>>>
> >>>>>>  I am aware of all the arguments about micromanaging and all the
> >>>>>> rest
> >>>>>> people threw out last time.  However, at what point is enough
> >>>>>> enough? When
> >>>>>> our members are expressing deep displeasure at the repeated issues
> >>>>>> seems to
> >>>>>> be one answer to me.
> >>>>>>
> >>>>>> I am also aware that sometimes crap just happens.  The difference
> >>>>>> is
> >>>>>> whether and how well you handle it after it does.
> >>>>>>
> >>>>>> Now I'm not suggesting going for someone's throat on this, but
> >>>>>> perhaps
> >>>>>> a refresher on professional standards for the team is in order
> >>>>>> since there
> >>>>>> seems to be ongoing issues.  I am assuming that there are training
> >>>>>> and
> >>>>>> guidelines for our social media team.
> >>>>>>
> >>>>>>
> >>>>>> John Phillips
> >>>>>> Libertarian National Committee Region 6 Representative
> >>>>>> Cell 217-412-5973
> >>>>>>
> >>>>>
>
-- 

*In Liberty,*

* Personal Note:  I have what is commonly known as Asperger's Syndrome
(part of the autism spectrum).  This can affect inter-personal
communication skills in both personal and electronic arenas.  If anyone
found anything offensive or overly off-putting (or some other social faux
pas), please contact me privately and let me know. *