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<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'>I agree 10,000% with Mr.
Olsen’s e-mail.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><br>
In fact, the more this Board acknowledges and promotes the message in Mr. Olsen’s
e-mail to our affiliates, the more Libertarians we will elect, and the more
money the National LP will raise, over the remainder of this LNC term.<br>
<br>
Scott Lieberman<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<div>
<div class=MsoNormal align=center style='text-align:center'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>
<hr size=2 width="100%" align=center tabindex=-1>
</span></font></div>
<p class=MsoNormal><b><font size=1 color=black face=Arial><span
style='font-size:9.0pt;font-family:Arial;color:black;font-weight:bold'>“From:</span></font></b><font
size=1 color=black face=Arial><span style='font-size:9.0pt;font-family:Arial;
color:black'> Lnc-business [mailto:lnc-business-bounces@hq.lp.org] <b><span
style='font-weight:bold'>On Behalf Of </span></b>Norm Olsen<br>
<b><span style='font-weight:bold'>Sent:</span></b> Thursday, September 04, 2014
8:28 AM<br>
<b><span style='font-weight:bold'>To:</span></b> lnc-business@hq.lp.org<br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [Lnc-business]
[Statechairs] All right Georgia has produced aTV for Governor candidate..let me
know what you think of it</span></font><font size=1 color=black face=Arial><span
style='font-size:9.0pt;font-family:Arial;color:black'><o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=1 color=black face=Arial><span style='font-size:
9.0pt;font-family:Arial;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=1 color=black face=Arial><span style='font-size:
9.0pt;font-family:Arial;color:black'>Valid points, Arvin . . .<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=1 color=black face=Arial><span style='font-size:
9.0pt;font-family:Arial;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=1 color=black face=Arial><span style='font-size:
9.0pt;font-family:Arial;color:black'>. . . but I think you are being way too
harsh. There are limits as to what you can do in 30 seconds. I
believe the ad is excellent, a good example of what we need lots more of.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=1 color=black face=Arial><span style='font-size:
9.0pt;font-family:Arial;color:black'><o:p> </o:p></span></font></p>
<p class=msolistparagraph style='text-indent:-.25in;mso-list:l1 level1 lfo2'><![if !supportLists]><font
size=1 color=black face=Arial><span style='font-size:9.0pt;font-family:Arial;
color:black'><span style='mso-list:Ignore'>1><font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></span></font><![endif]><font size=1 color=black
face=Arial><span style='font-size:9.0pt;font-family:Arial;color:black'>It
presents Mr Hunt as a real person (appearance, positive attitude, energetic,
personable, competent, intelligent, not a gadfly). He comes across as one
who could manage a state, and not a one-issue crusader.<o:p></o:p></span></font></p>
<p class=msolistparagraph style='margin-left:0in'><font size=2 color=black
face=Verdana><span style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=msolistparagraph style='text-indent:-.25in;mso-list:l1 level1 lfo2'><![if !supportLists]><font
size=1 color=black face=Arial><span style='font-size:9.0pt;font-family:Arial;
color:black'><span style='mso-list:Ignore'>2><font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></span></font><![endif]><font size=1 color=black
face=Arial><span style='font-size:9.0pt;font-family:Arial;color:black'>It
emphasizes recognition of two very important names: “Libertarian Party”
and “Andrew Hunt”. Name recognition is absolutely crucial, it has to be
the essence of all campaign advertising.<o:p></o:p></span></font></p>
<p class=msolistparagraph style='margin-left:0in'><font size=2 color=black
face=Verdana><span style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=msolistparagraph style='text-indent:-.25in;mso-list:l1 level1 lfo2'><![if !supportLists]><font
size=1 color=black face=Arial><span style='font-size:9.0pt;font-family:Arial;
color:black'><span style='mso-list:Ignore'>3><font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></span></font><![endif]><font size=1 color=black
face=Arial><span style='font-size:9.0pt;font-family:Arial;color:black'> It
asks for the voters vote (you don’t get if you don’t ask)<o:p></o:p></span></font></p>
<p class=msolistparagraph style='margin-left:0in'><font size=2 color=black
face=Verdana><span style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=msolistparagraph style='text-indent:-.25in;mso-list:l1 level1 lfo2'><![if !supportLists]><font
size=1 color=black face=Arial><span style='font-size:9.0pt;font-family:Arial;
color:black'><span style='mso-list:Ignore'>4><font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></span></font><![endif]><font size=1 color=black
face=Arial><span style='font-size:9.0pt;font-family:Arial;color:black'>The ad
appears to address the specific issues hot in <st1:place w:st="on"><st1:country-region
w:st="on">Georgia</st1:country-region></st1:place> at the current time.
Libertarian issues are not so important. In a real campaign, it is what
the voters consider hot that is important.<o:p></o:p></span></font></p>
<p class=msolistparagraph style='margin-left:0in'><font size=2 color=black
face=Verdana><span style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=msolistparagraph style='text-indent:-.25in;mso-list:l1 level1 lfo2'><![if !supportLists]><font
size=1 color=black face=Arial><span style='font-size:9.0pt;font-family:Arial;
color:black'><span style='mso-list:Ignore'>5><font size=1
face="Times New Roman"><span style='font:7.0pt "Times New Roman"'>
</span></font></span></span></font><![endif]><font size=1 color=black
face=Arial><span style='font-size:9.0pt;font-family:Arial;color:black'>In an
environment where approval ratings are dismal and voters are looking for an
acceptable alternative to the status quo, a concentration on being different is
sufficient. Generally, any attempt to become more specific without a
meaningful opportunity to “sell the benefits” (which can’t be done in 30
seconds) will tend to alienate more voters than it will attract.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=1 color=black face=Arial><span style='font-size:
9.0pt;font-family:Arial;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=1 color=black face=Arial><span style='font-size:
9.0pt;font-family:Arial;color:black'>How one attracts activists to your organization
and how one sells yourself to 10 million voters are completely different.
Issues and their related specifics are important to activists and make a big
difference in building an organization. Getting voters to vote for you
is, in absolute fact, more a popularity contest.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=1 color=black face=Arial><span style='font-size:
9.0pt;font-family:Arial;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=1 color=black face=Arial><span style='font-size:
9.0pt;font-family:Arial;color:black'>Norman T Olsen<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=1 color=black face=Arial><span style='font-size:
9.0pt;font-family:Arial;color:black'>Regional Representative, Region I”<o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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