<div dir="ltr">I think we should encourage affiliates that do big things like this, and respect their decision to do it in their way rather than striving for uniformity of messaging. As much as each of us is probably married to some form of messaging, there's no one answer to the best approach. Affiliates know their local markets, and in any case, are equally married. There are approaches, I think, other than 'libertarian solutions.' So, I agree with the members from region 1 and California.</div>
<div class="gmail_extra"><br clear="all"><div><div dir="ltr">Joshua A. Katz<div>Westbrook CT Planning Commission (L in R seat)</div></div></div>
<br><br><div class="gmail_quote">On Thu, Sep 4, 2014 at 12:29 PM, Scott L. <span dir="ltr"><<a href="mailto:scott73@earthlink.net" target="_blank">scott73@earthlink.net</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
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<p class="MsoNormal"><font color="black" face="Verdana"><span style="font-size:10.0pt;font-family:Verdana;color:black">I agree 10,000% with Mr.
Olsen’s e-mail.<u></u><u></u></span></font></p>
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In fact, the more this Board acknowledges and promotes the message in Mr. Olsen’s
e-mail to our affiliates, the more Libertarians we will elect, and the more
money the National LP will raise, over the remainder of this LNC term.<br>
<br>
Scott Lieberman<u></u><u></u></span></font></p>
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<p class="MsoNormal"><b><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black;font-weight:bold">“From:</span></font></b><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black"> Lnc-business [mailto:<a href="mailto:lnc-business-bounces@hq.lp.org" target="_blank">lnc-business-bounces@hq.lp.org</a>] <b><span style="font-weight:bold">On Behalf Of </span></b>Norm Olsen<br>
<b><span style="font-weight:bold">Sent:</span></b> Thursday, September 04, 2014
8:28 AM<br>
<b><span style="font-weight:bold">To:</span></b> <a href="mailto:lnc-business@hq.lp.org" target="_blank">lnc-business@hq.lp.org</a><br>
<b><span style="font-weight:bold">Subject:</span></b> Re: [Lnc-business]
[Statechairs] All right Georgia has produced aTV for Governor candidate..let me
know what you think of it</span></font><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black"><u></u><u></u></span></font></p>
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<p class="MsoNormal"><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black"><u></u> <u></u></span></font></p>
<p class="MsoNormal"><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black">Valid points, Arvin . . .<u></u><u></u></span></font></p>
<p class="MsoNormal"><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black"><u></u> <u></u></span></font></p>
<p class="MsoNormal"><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black">. . . but I think you are being way too
harsh. There are limits as to what you can do in 30 seconds. I
believe the ad is excellent, a good example of what we need lots more of.<u></u><u></u></span></font></p>
<p class="MsoNormal"><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black"><u></u> <u></u></span></font></p>
<p><u></u><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black"><span>1><font size="1" face="Times New Roman"><span style="font:7.0pt "Times New Roman"">
</span></font></span></span></font><u></u><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black">It
presents Mr Hunt as a real person (appearance, positive attitude, energetic,
personable, competent, intelligent, not a gadfly). He comes across as one
who could manage a state, and not a one-issue crusader.<u></u><u></u></span></font></p>
<p style="margin-left:0in"><font color="black" face="Verdana"><span style="font-size:10.0pt;font-family:Verdana;color:black"><u></u> <u></u></span></font></p>
<p><u></u><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black"><span>2><font size="1" face="Times New Roman"><span style="font:7.0pt "Times New Roman"">
</span></font></span></span></font><u></u><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black">It
emphasizes recognition of two very important names: “Libertarian Party”
and “Andrew Hunt”. Name recognition is absolutely crucial, it has to be
the essence of all campaign advertising.<u></u><u></u></span></font></p>
<p style="margin-left:0in"><font color="black" face="Verdana"><span style="font-size:10.0pt;font-family:Verdana;color:black"><u></u> <u></u></span></font></p>
<p><u></u><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black"><span>3><font size="1" face="Times New Roman"><span style="font:7.0pt "Times New Roman"">
</span></font></span></span></font><u></u><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black"> It
asks for the voters vote (you don’t get if you don’t ask)<u></u><u></u></span></font></p>
<p style="margin-left:0in"><font color="black" face="Verdana"><span style="font-size:10.0pt;font-family:Verdana;color:black"><u></u> <u></u></span></font></p>
<p><u></u><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black"><span>4><font size="1" face="Times New Roman"><span style="font:7.0pt "Times New Roman"">
</span></font></span></span></font><u></u><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black">The ad
appears to address the specific issues hot in <u></u><u></u>Georgia<u></u><u></u> at the current time.
Libertarian issues are not so important. In a real campaign, it is what
the voters consider hot that is important.<u></u><u></u></span></font></p>
<p style="margin-left:0in"><font color="black" face="Verdana"><span style="font-size:10.0pt;font-family:Verdana;color:black"><u></u> <u></u></span></font></p>
<p><u></u><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black"><span>5><font size="1" face="Times New Roman"><span style="font:7.0pt "Times New Roman"">
</span></font></span></span></font><u></u><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black">In an
environment where approval ratings are dismal and voters are looking for an
acceptable alternative to the status quo, a concentration on being different is
sufficient. Generally, any attempt to become more specific without a
meaningful opportunity to “sell the benefits” (which can’t be done in 30
seconds) will tend to alienate more voters than it will attract.<u></u><u></u></span></font></p>
<p class="MsoNormal"><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black"><u></u> <u></u></span></font></p>
<p class="MsoNormal"><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black">How one attracts activists to your organization
and how one sells yourself to 10 million voters are completely different.
Issues and their related specifics are important to activists and make a big
difference in building an organization. Getting voters to vote for you
is, in absolute fact, more a popularity contest.<u></u><u></u></span></font></p>
<p class="MsoNormal"><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black"><u></u> <u></u></span></font></p>
</div><p class="MsoNormal"><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black">Norman T Olsen<u></u><u></u></span></font></p>
<p class="MsoNormal"><font size="1" color="black" face="Arial"><span style="font-size:9.0pt;font-family:Arial;color:black">Regional Representative, Region I”<u></u><u></u></span></font></p>
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