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<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'>I thought this ad was
pretty good. However, I don’t even pretend to be a media
consultant.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'>So, I took the liberty
of forwarding this link to Chad Crow. <st1:country-region w:st="on"><st1:place
w:st="on">Chad</st1:place></st1:country-region> and his wife are libertarian-Republican
political consultants.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'>Here is what they
wrote. I hope Mr. Olsen forwards this to the Umbehr campaign.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'>Please note that I am
not trying to dis the Umbehr campaign. Note the part that I made </span></font><font
size=2 color=red face=Verdana><span style='font-size:10.0pt;font-family:Verdana;
color:red'>red</span></font><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'> below.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'>I just want to point
out that it would be really, really neat if all or even most of our state level
nominees were willing and able to afford political consultants.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'>Mr. Olsen – I
hope you are able to forward this to the Umbehr campaign.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'> Scott Lieberman<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'>GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>“I'm guessing it's web only because it's :60 instead
of :30, but in Kansas TV might be cheap enough to afford :60's. I don't
know. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>The ad is so-so. They should have invested a few bucks
in professional voice talent for the narration. That makes a world of
difference and only costs a couple of hundred bucks to get high quality
voices. I'd also have put him on screen when it got to his part instead
of just his voice with further still shots. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>I'm going to take a guess and say that someone just created
this with Windows Movie Maker or something like that on their laptop with a
mic, a couple of friends, snapshots and a stock background track from a royalty
free stock music site. Sounds like he has a cool story. Would be nice
if it was told a bit more dynamically. For the web, I'll give it a B, but
if I were to invest any real money in air time, I'd first spend a couple of
bucks creating something that's going to grab people. It can still be
folksy and down home, but at times this is really slow and drags quite a
bit. You could edit that down into a :30 with no problem because there's
a lot of excess material in there that is not needed to communicate the same
message. <font color=red><span style='color:red'>But if the production
budget was $0, then it's pretty good overall.<o:p></o:p></span></font></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Here are a couple of folksy bio style ads to give you an
idea of what I mean. One is a :30 and one is a :60. Doesn't have to
be flashy, but the narrative needs to be pretty tight or you lose people.
On a shoestring budget, the second one could actually be done entirely with
still shots. It's the music, the script and the storytelling quality of
the voice that draws you in, not the live action. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><a
href="https://www.youtube.com/watch?v=7x_LYNEJ-Yc&list=UUaSv8jWeEZS8j1oBEjqUxvQ">https://www.youtube.com/watch?v=7x_LYNEJ-Yc&list=UUaSv8jWeEZS8j1oBEjqUxvQ</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><a
href="http://www.strategicperceptioninc.com/videos/SK12-105T-60H_Land_60_HD_FINAL_Email.mp4">http://www.strategicperceptioninc.com/videos/SK12-105T-60H_Land_60_HD_FINAL_Email.mp4</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>That's my $.02. Share as you see fit. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> <st1:country-region w:st="on"><st1:place
w:st="on">Chad</st1:place></st1:country-region>”<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<div>
<div class=MsoNormal align=center style='text-align:center'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>
<hr size=2 width="100%" align=center tabindex=-1>
</span></font></div>
<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>Subject:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'> [Lnc-business]
Another good campaign ad</span></font><o:p></o:p></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;font-family:Calibri;color:black'><a
href="http://www.youtube.com/watch?v=ky7zI-jSDI8&sns=em">http://www.youtube.com/watch?v=ky7zI-jSDI8&sns=em</a><o:p></o:p></span></font></p>
<div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face="Lucida Handwriting"><span
style='font-size:11.0pt;font-family:"Lucida Handwriting";color:#1F497D'>Norman
T Olsen<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Regional
Representative, Region I<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Libertarian National Committee<font color=black><span style='color:
black'> <o:p></o:p></span></font></span></font></p>
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