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<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'>With all due respect
to my colleague in <st1:place w:st="on">Southern California</st1:place>, this
board should not be worrying about how often staff sends out direct mail or
e-mail fundraisers.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'> Scott Lieberman<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><a
href="http://blog.westaf.org/2013/01/board-micromanagement-is-number-one.html">http://blog.westaf.org/2013/01/board-micromanagement-is-number-one.html</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>“Boards must ultimately understand that the decisions that impact
the overarching goals of the organization and its values are their job - but
that the specifics of how that is implemented is the line CEO / staff function.
If the CEO fails to deliver, the Board option is to replace that
individual. If they do not appreciate that role, or simply reject it,
then micromanagement is very likely to be an ongoing issue.</span></font><font
size=2 color=black face=Verdana><span style='font-size:10.0pt;font-family:Verdana;
color:black'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>(and it is clearly in the interest of funders to shy away from funding
organizations that cannot get a handle on micromanagement.)”<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
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<hr size=2 width="100%" align=center tabindex=-1>
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<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'><o:p> </o:p></span></font></b></p>
<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'><o:p> </o:p></span></font></b></p>
<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>From:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'> Lnc-business
[mailto:lnc-business-bounces@hq.lp.org] <b><span style='font-weight:bold'>On
Behalf Of </span></b><st1:PersonName w:st="on">Daniel Wiener</st1:PersonName><br>
<b><span style='font-weight:bold'>Sent:</span></b> Saturday, February 14, 2015
6:10 PM<br>
<b><span style='font-weight:bold'>To:</span></b> <st1:PersonName w:st="on">lnc-business@hq.lp.org</st1:PersonName><br>
<b><span style='font-weight:bold'>Subject:</span></b> [Lnc-business] Frequency
of fundraising pitches</span></font><o:p></o:p></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>At the last LNC meeting we had some discussion about how often to send
out fundraising mailings. Wes Benedict had been receiving pressure to
reduce the frequency, based on complaints from a few individuals. But I
and several other LNC members expressed ourselves emphatically that those
individuals should be ignored: The number of letters should be increased, as
long as they remained profitable. Accordingly, the 2015 budget was
amended to authorize 9 instead of 6 major house letters. Those would be
supplemented by occasional email fundraising pitches.<o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>I therefore found today's Politico article of interest (<b><span
style='font-weight:bold'><a
href="http://www.politico.com/story/2015/02/activists-hillary-clinton-fundraising-pleas-115199.html">Activists
bristle at Hillary Clinton fundraising pleas -- Constant solicitations for cash
in the absence of an actual candidate aren’t sitting well</a></span></b>),
especially the following paragraphs:<o:p></o:p></span></font></p>
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12.0pt'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><i><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-style:italic'>As frequently as Ready for Hillary
sends its solicitations — recipients say they arrive daily —
experts say barraging inboxes has become the new norm.</span></font></i><o:p></o:p></p>
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12.0pt'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><i><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-style:italic'>“The best practice used to be
that you would only send a couple per day at max,” said Michael Whitney,
an email campaigning specialist at the progressive communications firm
Revolution Messaging. But in recent years, he said, email campaigners have
become more aggressive without registering any meaningful backlash.</span></font></i><o:p></o:p></p>
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12.0pt'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><i><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-style:italic'>The new consensus is that constant
emailing “might annoy a lot of people, but it doesn’t mean
they’re going to unsubscribe and it doesn’t mean they’re not
going to donate in the future.”</span></font></i><o:p></o:p></p>
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12.0pt'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><i><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-style:italic'>“Three years ago, the idea of
sending more than two emails a day was considered abusive,” he added.
“That’s gone out the window.”</span></font></i><o:p></o:p></p>
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</blockquote>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Now obviously Hillary is at the extreme other end of the fundraising
spectrum, and it's not something we want to emulate. The article
indicates that the super-saturation of solicitations
is finally taking its toll on her potential contributors.<o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>But two-a-day used to be the "best practice"? And more
than that is no longer considered abusive? Really?<o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Between what the LP is presently doing, and what the Hillary campaign
is overdoing, there's an enormous gulf. It seems like there's ample room
for us to increase the frequency of our fundraising emailings and snail
mailings without getting anywhere near to the level which would turn out to be
counterproductive.<o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Dan Wiener<o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>P.S. I'm apparently on Rand Paul's email list (not that I've ever
contributed to him) and his RandPAC sends out a fundraiser pitch an average of
once a day. (Sometimes it's twice a day, sometimes they'll skip a day.)
I have to assume that it's working or they wouldn't be doing it.<o:p></o:p></span></font></p>
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