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<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'>At our New Orleans LNC Session last December, the Chair
kindly gave every LNC member a copy of Peter Drucker’s book “Managing
the Nonprofit Corporation.” I finished the book around Christmas
time, and while I was reading it I made a list of interesting citations. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'>Here is Part One of those citations:<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'>Page 5 “One of our most
common mistakes is to make the mission statement into a kind of hero sandwich
of good intentions. It has to be simple and clear. As you add new
tasks, you deemphasize and get rid of old ones. You can only do so many
things. Look at what we are trying to do in our colleges. The
mission statement is confused – we are trying to do 50 different
things. It won’t work, and that’s why the fundamentalist
colleges attract so many young people. Their mission is very
narrow. You and I may quarrel with it and say it’s too narrow, but
it’s clear. It enables the students to understand. And it
also enables the faculty to know. And it enables that administration to
say, we aren’t going to teach accounting.”<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'>
Contrast that with the 6 different “missions” in the Purposes
section of our Bylaws.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'>Page 71 “You can see some great
achievements where people labored in the wilderness for 25 years. But
they are very rare. Most of the people who persist in the wilderness
leave nothing behind but bleached bones. There are also true believers
who are dedicated to a cause where success, failure, and results are
irrelevant, and we need such people. They are our conscience. But
very few of them achieve. Maybe their rewards are in Heaven. But
that’s not sure, either. “There is no joy in Heaven over
empty churches”, <st1:City w:st="on"><st1:place w:st="on">St. Augustine</st1:place></st1:City>
wrote 1600 years ago to one of his monks who busily built churches all over the
desert. So, if you have no results, try a 2<sup>nd</sup> time. Then
look at it carefully and move on to something else.”<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'> That directly corresponds
with what Nathaniel Branden said about Libertarians who want the Libertarian
Party to fail so that they can continue to be big fish in a small pond.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'>Page 84 “Marketing in a
non-profit organization becomes effective when the organization is very clear
about what it wants to accomplish, has motivated everyone in the organization
to agree to that goal and to see the worthwhileness of that goal, and when the
organization has taken the steps to implement this vision in a way which is
cost-effective, in a way which brings about that result.”<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'>Page 92 “I would say that
organizations running annual campaigns without asking for specific gifts could,
with the same effort, probably increase their income by as much as 25% by
asking for a specific gift.”<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'>In other words – don’t just give donors a
laundry list of amounts – use their giving history to ask for one
specific amount.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'>Page 100 “Traditionally,
businesses have researched their own customers and know, or try to know, as
much as possible about them. But even if you have market leadership,
non-customers always outnumber customers. The most important knowledge is
the<b><span style='font-weight:bold'> potential</span></b> <b><span
style='font-weight:bold'>customer</span></b>. The customer who really
needs the service, wants the service, but not in the way it is currently
available today.”<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'> I am sure you will all agree that
LP projects are almost always designed to keep our current members happy.
Millions of libertarians in this country desperately want and need a <u>successful</u>
third political party, but we refuse to give it to them because we are too
concerned with keeping tiny, but vocal segments of our membership happy (video
conference special meetings, sending this e-mail list to the RNC and the DNC,
etc).<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'>Page 108 “Equally dangerous is
the opposite – to go for the easy results rather than for results that
further the mission. Avoid overemphasis on the things the institution can
easily get money for, the popular issues, the easy things. Universities,
for instance, often are under great pressure to accept money for a chair that
administration and faculty feel actually detracts from the school’s
mission (we call them “Mickey Mouse chairs).”<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'>A great example of this is the 1/12 of a building that the
previous LNC authorized for the Immediate-Past-Chair to purchase. Because
of poor financial management on the part of the Immediate-Past-Chair, the down
payment cannibalized the general fund by such a large amount that the ED was
forced to fire our receptionist. Think of that – the supposed “third
largest political party” in the <st1:country-region w:st="on"><st1:place
w:st="on">United States</st1:place></st1:country-region> was so recklessly
managed that it could not even afford to retain a dedicated live person to
answer the phone and welcome visitors. I don’t blame the current ED
for this – he has to follow the orders of the Chair.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'>If you think I am being too harsh, look at the reserve
fund charts over the past 5 years. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'>Page 110 “The first – but also
the toughest – task for the non-profit executive is to get all of these
constituencies to agree on what the long-term goals of the institution
are. Building around the long term is the only way to integrate all these
interests.”<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'>Page 112 “To believe that
whatever we do is a moral cause, and should be pursued whether there are
results or not, is a perennial temptation for <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Book Antiqua"><span style='font-size:
12.0pt;font-family:"Book Antiqua"'>non-profit executives – and even more
for their boards. But even if the cause itself is a moral cause, the
specific way it is pursued better have results. There are always so many
more moral causes to be served than we have resources for that the non-profit
institution has a duty – towards its donors, toward its customers, and
toward its own staff – to allocate its scarce resources for results
rather than to squander them on being righteous.”<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'>If this board continues to spend huge amounts of time and effort
debating peripheral issues like videoconferences and purchasing monuments, we
will continue to lose members and donors to organizations that actually get results
in the real world.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'> Scott Lieberman<o:p></o:p></span></font></p>
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