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<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'>Mr Wiener:<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'>If you think the Rand
Paul meme isn’t being shared very much at this point in time, then no one will
notice if we totally remove it from all of our Facebook pages.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'>It just takes one
mention of that image on a web site like Drudge or The Blaze to get thousands
of hits to that meme.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><br>
If the image is totally expurgated from all LP Facebook pages, then if we are
ever questioned about it, we can admit we made a mistake posting it, and that
it was removed within 48 hours. However, if the image is still publicly
accessible, we will not be believed if we say it was a mistake to post it.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'> Scott Lieberman<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
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face="Times New Roman"><span style='font-size:12.0pt'>
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<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>From:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'> Lnc-business
[mailto:lnc-business-bounces@hq.lp.org] <b><span style='font-weight:bold'>On
Behalf Of </span></b><st1:PersonName w:st="on">Daniel Wiener</st1:PersonName><br>
<b><span style='font-weight:bold'>Sent:</span></b> Sunday, March 01, 2015 2:42
PM<br>
<b><span style='font-weight:bold'>To:</span></b> <st1:PersonName w:st="on">lnc-business@hq.lp.org</st1:PersonName><br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [Lnc-business] Recent
LP Facebook post - Our Continued Social Media Blunders</span></font><o:p></o:p></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Following up on Nick's comment, I have been tracking the number of
"shares" of this meme since yesterday (see attached graph). The
question in my mind was whether it was better from a public relations
perspective to just let the matter die out, or to entirely remove the image
resulting in a "content unavailable" Facebook error for those who had
already shared it. If I saw that the controversy was continuing at a high
level or even accelerating ("going viral") then I would absolutely
recommend removing the image as the least bad course of action. However,
as the graph shows, the average number of "shares" (which are no
longer coming from the LP's Facebook timeline) has rapidly dwindled over the
past day from an average of 45 an hour to an average of just 3 an hour.
So unless something suddenly changes, I'm inclined to let it die off naturally
rather than risk re-igniting the controversy by pulling the image.<o:p></o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Dan Wiener<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'>GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG<o:p></o:p></span></font></p>
</div>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>On Sun, Mar 1, 2015 at 2:26 PM, Nicholas Sarwark <<a
href="mailto:chair@lp.org" target="_blank">chair@lp.org</a>> wrote:<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>For the information of those who are not as familiar with the<br>
specifics of how Facebook works:<br>
<br>
Removing the post from the Timeline means that Facebook will no longer<br>
push this to people who like our page as part of its algorithm. The<br>
only way to get to it is to go look through the photo album or<br>
directly link from someone who has already shared it. It fades away<br>
naturally.<br>
<br>
Removing the content from the entire Facebook account will delete all<br>
of the comments and likes currently on the image, and anyone who tries<br>
to access the image from someone who has already shared it will<br>
receive a "content unavailable" Facebook error. It will be very
clear<br>
that we removed the image under pressure.<br>
<br>
As far as the negative feedback, page unlikes, and organized Rand Paul<br>
campaign attacks on the meme, all of that has already occurred. The<br>
meme was not effective, but there's not anything in it that violates<br>
the platform, bylaws, etc. Rand Paul has, to my knowledge, never been<br>
active in the Libertarian Party and never campaigned for Libertarian<br>
Party candidates. To the contrary, I am aware of him campaigning for<br>
Mitt Romney (R) against Gary Johnson (L), campaigning for Mitch<br>
McConnell (R) against David Patterson (L), and campaigning for Robert<br>
Cuccinelli (R) against Robert Sarvis (L). His last name does not make<br>
him a Libertarian, despite the good feelings many people have toward<br>
his father.<br>
<br>
After consulting with people within the LP who I trust about social<br>
media, the quiet fading away of a meme that didn't accomplish its goal<br>
appeared to be the better path. The complete deletion would have more<br>
negative than positive effects in my judgment, based on my review of<br>
the Facebook inbox, activity on the post, and consultation with more<br>
experienced social media users. I still think that's the case.<br>
<br>
-Nick<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Verdana><span
style='font-size:10.0pt;font-family:Verdana;color:black'>GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG<o:p></o:p></span></font></p>
<div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><br>
On Sun, Mar 1, 2015 at 2:47 PM, Alicia Mattson <<a
href="mailto:agmattson@gmail.com">agmattson@gmail.com</a>> wrote:<br>
> I agree with Scott that it should be removed not just from the timeline,
but<br>
> from the entire Facebook account.<br>
><br>
> I am willing to join with others under policy 2.06.5 to say this image<br>
> remaining in our account in any publicly accessible way is detrimental to<br>
> the image of the Party.<br>
><br>
> The Streisand effect can happen if we try to make other people remove
things<br>
> from accounts that they control, but we control our own Facebook account.<br>
> Nobody is saying we should sue IPR to make them remove it. We're
saying<br>
> that the LP should stop contributing to its propagation. And why
would it<br>
> not allegedly cause the Streisand effect to remove it from the timeline,
but<br>
> it might to remove it from our other listing of graphics? That makes
no<br>
> sense to me.<br>
><br>
> -Alicia<br>
><br>
<font color=black><span style='color:black'>GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG</span></font><br>
><br>
> On Sun, Mar 1, 2015 at 10:12 AM, Nicholas Sarwark <<a
href="mailto:chair@lp.org">chair@lp.org</a>> wrote:<br>
>><br>
>> Dr. Lieberman,<br>
>><br>
>> That step was considered during the confidential discussions among the<br>
>> social media team and the APRC and after consideration, I decided to<br>
>> pull the post from the timeline, but not delete the image
itself. See<br>
>> <a href="http://en.wikipedia.org/wiki/Streisand_effect" target="_blank">http://en.wikipedia.org/wiki/Streisand_effect</a><br>
>><br>
>> I understand that this won't be enough for some, just like pulling the<br>
>> post from the timeline was too much for others.<br>
>><br>
>> -Nick<br>
>><br>
>> On Sun, Mar 1, 2015 at 7:28 AM, Scott L. <<a
href="mailto:scott73@earthlink.net">scott73@earthlink.net</a>> wrote:<br>
>> ><br>
>> ><br>
>> > Mr. Chair:<br>
>> ><br>
>> > Please have our Facebook team remove the Rand Paul meme from the
LP's<br>
>> > Photo<br>
>> > Album on Facebook:<br>
>> ><br>
>> > <a
href="https://www.facebook.com/libertarians/photos_stream?ref=page_internal"
target="_blank">https://www.facebook.com/libertarians/photos_stream?ref=page_internal</a><br>
>> ><br>
>> ><br>
>> > TIA.<br>
>> ><br>
>> ><br>
>> ><br>
>> > Scott Lieberman<br>
>> ><br>
>> ><br>
>> >
GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG<br>
>> ><br>
>> ><br>
<br>
>> > -----Original Message-----<br>
>> > From: Lnc-business [mailto:<a
href="mailto:lnc-business-bounces@hq.lp.org">lnc-business-bounces@hq.lp.org</a>]
On Behalf Of<br>
>> > Nicholas Sarwark<br>
>> > Sent: Saturday, February 28, 2015 3:18 PM<br>
>> > To: <a href="mailto:lnc-business@hq.lp.org">lnc-business@hq.lp.org</a><br>
>> > Subject: Re: [Lnc-business] Recent LP Facebook post - Our
Continued<br>
>> > Social<br>
>> > Media Blunders<br>
>> ><br>
>> ><br>
>> ><br>
>> > The post in question has been removed from the Facebook timeline
on<br>
>> ><br>
>> > the official page.<br>
>> ><br>
>> ><br>
>> ><br>
>> > I've spoken to the social media team about the concerns that
people<br>
>> ><br>
>> > have voiced about the meme and think we will avoid this type of<br>
>> ><br>
>> > misstep in the future.<br>
>> ><br>
>> ><br>
>> ><br>
>> > Nick<o:p></o:p></span></font></p>
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