<div dir="ltr"><div><div>Since there is now public discussion of the master's thesis that accounted for the marketing decision of the new logo, is this available somewhere that I can read it? Tf not, would somebody mind emailing it to me. <br><br></div>Thanks very much!<br></div>Kevin Ludlow<br></div><div class="gmail_extra"><br><div class="gmail_quote">On Tue, Jul 21, 2015 at 2:14 PM, Brett Bittner <span dir="ltr"><<a href="mailto:brett@brettbittner.com" target="_blank">brett@brettbittner.com</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="ltr">Thanks, Wes!<div><br></div><div>I'd like to add that the ease with which state parties may adopt and brand themselves will require far less graphic design knowledge and skill than the previous logo. The thesis contains the suggested usage, which is simply the state name (or nickname) added in the same type. Here in Indiana, should we adopt the new logo into our branding, it could read either "Indiana Libertarian" or "Hoosier Libertarian."<br><div class="gmail_extra"><br clear="all"><div><div>Brett C. Bittner<div><br></div><div><a href="mailto:brett@brettbittner.com" target="_blank">brett@brettbittner.com</a></div><div><a href="tel:404.492.6524" value="+14044926524" target="_blank">404.492.6524</a></div><div><div><br></div><div>"I would rather be exposed to the inconveniences attending too much liberty than those attending too small a degree of it." -- Thomas Jefferson</div></div></div></div>
<br><div class="gmail_quote"><div><div class="h5">On Tue, Jul 21, 2015 at 3:07 PM, Wes Benedict <span dir="ltr"><<a href="mailto:wes.benedict@lp.org" target="_blank">wes.benedict@lp.org</a>></span> wrote:<br></div></div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div><div class="h5">
<div bgcolor="#FFFFFF" text="#000000">
I've seen some versions of the new logo on places like Independent
Political Report that may make readers misunderstand what the logo
should actually look like. <br>
<br>
Here it is with a slogan:<br>
<img src="cid:part1.02020505.04000003@lp.org" alt=""><br>
<br>
And here it is without.<br>
<br>
<img src="cid:part2.00000805.05020700@lp.org" alt=""><br>
Both are valid as far as I'm concerned. And neither looks like what
the amateur reporters at Independent Political Report put at the top
of the article here (even after a revision or two):<br>
<a href="http://www.independentpoliticalreport.com/2015/07/lnc-selects-new-logo/" target="_blank">http://www.independentpoliticalreport.com/2015/07/lnc-selects-new-logo/</a><br>
<br>
Whether or not you like the new logo, it's kind of hard for me to
understand how anyone could say it's terrible. It's mostly the word
LIBERTARIAN in all caps, with a little torch and eagle to the left.
The graphic elements are too small to be terrible. It prominently
features the word LIBERTARIAN in all caps. It pushed the LIBERTARIAN
brand, just like on the T-shirts and hats that we sell that have
been great sellers.<br>
<br>
It was designed by a graphic designer with something like 20 years
of experience in graphic design, who went back to college for a
masters degree. The title of his thesis is "Political Discourse:
Campaign Visual Identities and the Rise of the Consumer-Voter." The
political and graphic design authorities who supported him are
impressive.<br>
<br>
And here's another valid version for use on a silver (or gray)
background.<br>
<br>
<img src="cid:part3.03000400.07040009@lp.org" alt=""><br>
<br>
<br>
I think it's going to be a whole lot easier to work with for novice
graphic designers who need a simple set of colors to work with. And
that's who is doing 90% of the graphic design work for our
candidates and affiliates, novices. We're making it a lot easier on
them.<br>
<br>
I'm looking forward to using it once we iron out the contract,
details, and final specs. <br>
<br>
Libertarians, you're gonna like the way you look!<span><font color="#888888"><br>
<br>
<div>-- <br>
Wes Benedict, Executive Director<br>
<small><small>Libertarian National Committee, Inc.<br>
<b>New address: 1444 Duke St., Alexandria, VA 22314</b><br>
<a href="tel:%28202%29%20333-0008%20ext.%20232" value="+12023330008" target="_blank">(202) 333-0008 ext. 232</a>, <a href="mailto:wes.benedict@lp.org" target="_blank">wes.benedict@lp.org</a><br>
<a href="http://facebook.com/libertarians" target="_blank">facebook.com/libertarians</a> @LPNational<br>
Join the Libertarian Party at: <a href="http://lp.org/membership" target="_blank">http://lp.org/membership</a></small></small><br>
<br>
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<br></blockquote></div><br><br clear="all"><br>-- <br><div class="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div>========================================================<br>Kevin Ludlow<br>512-773-3968<br></div><div><a href="http://www.kevinludlow.com" target="_blank">http://www.kevinludlow.com</a><br></div><div><br></div></div></div></div></div>
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