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The Libertarian Party of Texas embarked on a bold experiment to
market to non-Libertarians in 2010. They hired a professional
marketing firm and spent, I think, well over $100,000 on the effort,
mostly paid for by one major donor (hopefully I'm not too far off on
the numbers).<br>
<br>
You can read about it on page 8 of the October 2010 LP News:<br>
<a class="moz-txt-link-freetext" href="http://www.lp.org/files/lp_news/2010-4_LP_News.pdf">http://www.lp.org/files/lp_news/2010-4_LP_News.pdf</a><br>
<br>
See a video here:<br>
<a class="moz-txt-link-freetext" href="http://reformatgov.org/">http://reformatgov.org/</a><br>
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It may have been great work, but it never seemed to catch on with
the LP members from what I could tell. And since the LP members
weren't embracing it, the public stopped seeing it.<br>
<br>
I'd like us to keep this in mind for our future marketing efforts.<br>
<br>
I hear a lot lately from multiple sources (LNC, state chairs, staff,
other members) about how we need to market to non-Libertarian Party
members. Yes, we want great marketing that effectively works on
non-Libertarians.<br>
<br>
But, it also has to inspire the existing Libertarian Party
membership (or else come with it's own financing), otherwise, the
great marketing, like Libby's boots, won't be doing much.<br>
<br>
<div class="moz-signature">-- <br>
Wes Benedict, Executive Director<br>
<small><small>Libertarian National Committee, Inc.<br>
<b>New address: 1444 Duke St., Alexandria, VA 22314</b><br>
(202) 333-0008 ext. 232, <a class="moz-txt-link-abbreviated" href="mailto:wes.benedict@lp.org">wes.benedict@lp.org</a><br>
facebook.com/libertarians @LPNational<br>
Join the Libertarian Party at: <a class="moz-txt-link-freetext" href="http://lp.org/membership">http://lp.org/membership</a></small></small><br>
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