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This email is primarily a notification email to be sure we're in
compliance with our Policy Manual rules.<br>
<br>
The Policy Manual says:<br>
<blockquote type="cite">The Executive Director shall notify the LNC
of any intention to undertake any project that<br>
is estimated, on gross, to cost more than 2.5% of budgeted
revenue.</blockquote>
<br>
I'm sending some fundraising letters that mention branding
prominently. What exactly you consider "branding" is subject to
interpretation. But as you can imagine, with a new logo and other
branding, you change graphic design in snail mail, printed items,
fundraising letters, business cards, email headers, brochures,
t-shirts, stickers, door hangers, website graphics, and much more. <br>
<br>
Depending on how well fundraising goes, some of the spending will
come out of various categories on the Standard Statement of
Operations, depending on the area affected, but could include:<br>
<br>
32 Fundraising Costs<br>
33 Membership Fundraising Costs<br>
35 Convention<br>
36 Ballot Access Fundraising Exp<br>
37 Building Fundraising Exp (for example a snail mail for the
building using new branded letterhead)<br>
<br>
40 Administrative Costs<br>
45 Compensation<br>
50 Affiliate Support<br>
55 Brand Dev / Political Materials<br>
58 Campus Outreach<br>
60 Candidate, Campaign & Initiatives<br>
85 Member Communication<br>
88 Outreach<br>
<br>
I don't consider new polo shirts, minor website changes, new
envelopes, etc., to be a single project. In any case, to be prudent,
based on some advice from the APRC, I'm notifying the LNC in case
depending on how things go and/or how we treat the bookkeeping we go
over 2.5% of budgeted revenue. I have no plans to spend more than
2.5% on a project without approval, unless you consider all of the
various minor efforts to be a single project, in which case we'll go
over that. <br>
<br>
We're not building a website without LNC or IT Committee approval
and don't have specific plans for a new website yet, just to ease
any concerns by the IT Committee in case this email gives the wrong
impression. <br>
<br>
Most of our fundraising letters raise around $10k to $30k. If one of
the next ones raises upwards in the range of $45k to $90k, we'd be
in a great position to initiate a new website with IT Committee
and/or LNC approval. I don't think it would be prudent for me to
predict one of our next letters will bring in $90k, but if so, we
might feel a bit of pressure to move quickly on some of the bigger
IT Project challenges.<br>
<br>
This email is primarily a notification email. I'm not asking for
changes in the budget via this email. <br>
<br>
However, a separate request, perhaps by the Treasurer, may go out to
ask for an increase in the branding budget, so we can add some new
brochures to LPStore.org as and/or replenish what is already
there. <br>
<br>
For Functional Allocation of Expenses purposes, I think the time
spent on this email should be allocated to Admin, although a case
could be made for allocating it to Branding or even Fundraising,
since it was a fundraising letter that triggered this.<br>
<br>
Thanks,<br>
<div class="moz-signature">-- <br>
Wes Benedict, Executive Director<br>
<small><small>Libertarian National Committee, Inc.<br>
<b>New address: 1444 Duke St., Alexandria, VA 22314</b><br>
(202) 333-0008 ext. 232, <a class="moz-txt-link-abbreviated" href="mailto:wes.benedict@lp.org">wes.benedict@lp.org</a><br>
facebook.com/libertarians @LPNational<br>
Join the Libertarian Party at: <a class="moz-txt-link-freetext" href="http://lp.org/membership">http://lp.org/membership</a></small></small><br>
<br>
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