<div dir="ltr"><div>I'm on a bunch of mailing lists for various candidates, mostly Republicans but also organizations like MoveOn.org and Bernie Sanders. (Even for me, the Hillary email list is a bridge too far.) I've been getting an average of two Ted Cruz emails a day, sometimes spiking up to half a dozen. I think we have much to learn from all their fundraising pitches, especially from Cruz who has run an extremely effective and organized campaign and raised huge amounts of money.</div><div><br></div><div>Among those lessons are to <u>greatly increase</u> the frequency of our solicitations; to segment and micro-target potential contributors (i.e., I'm pretty sure that the Cruz campaign uses different pitches tuned to different interests and subcategories); to use attention-grabbing subject lines which at first may appear counter-intuitive; to always give some excuse for extreme urgency; to use gimmicks such as triple-your-donation (see example in the email below); and to have large links (often giant red buttons) for different contribution levels.</div><div><br></div><div>Here are some examples of attention grabbing subject lines from Cruz (in just the past two weeks):</div><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px"><div><div><b>Re: huge phone call</b> - Ted has been trying to reach you.</div></div><div><div><b>Can't wait to tell you</b> - Friend, I can't wait to tell you about the phone call I received</div></div><div><div><b>Tonight</b> - BREAKING: WE WON!</div></div><div><div><b>I have to ask</b> - I need to ask you for a personal favor</div></div><div><div><b>this is incredibly hard</b></div></div><div><table cellpadding="0" class="" style="font-size:12.8px"><tbody><tr class=""><td colspan="2" class="" style="padding:6px 0px"><span class="">📎<b> See Attached, Friend</b></span></td></tr></tbody></table></div></blockquote><blockquote style="margin:0 0 0 40px;border:none;padding:0px"><div><div><b>THE ESTABLISHMENT: "Anyone but Cruz"</b></div></div><div><div><b>Fantastic news for Ted Cruz</b></div></div><div><div><b>My Friend Donald Trump</b> - This is the email I didn't want to have to write.</div></div><div><div><b>[1] Message Unread</b></div></div></blockquote><div><br></div><div>Also noteworthy is that I'll sometimes get two or three almost-identical versions of the same fundraising pitch, but with one word different in the subject line. Or even something as subtle as using square brackets around a number in one case and parentheses in another case, or single quotation marks versus double quotation marks. Obviously they are doing extensive A/B testing to optimize their response rate.</div><div><br></div><div>To raise more money for the LP, we should pay attention to what others are succesfully doing. Frequent repetition obviously works, and it gains far more than the annoyance it causes. As another example, MoveOn.org sends out an average of about one email a day. As long as each one has a different, interesting subject line and message, it doesn't become counterproductive.</div><div><br></div><div>Dan Wiener</div><br><div class="gmail_quote">---------- Forwarded message ----------<br>From: <b class="gmail_sendername"><a href="mailto:ted@tedcruz.org">ted@tedcruz.org</a></b> <span dir="ltr"><<a href="mailto:ted@tedcruz.org">ted@tedcruz.org</a>></span><br>Date: Thu, Feb 4, 2016 at 11:12 AM<br>Subject: help<br>To: Friend <<a href="mailto:wiener@bidslash.com">wiener@bidslash.com</a>><br><br><br>
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<span style="color:transparent;min-height:0px;width:0px;display:none!important">I'm praying
this email reaches you immediately because I really do need your help before the clock runs out...let me explain.</span>
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<td width="630" style="width:630px"><center><a href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r" target="_blank"><img border="0" src="http://www.csimgs.com/tcruz/tc-banner.jpg" width="294" height="64" alt="Cruz For President"></a>
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<td width="610" valign="top" align="left" bgcolor="#ffffff" style="font-family:Arial,Helvetica,sans-serif;font-size:19px;color:rgb(0,0,0);width:610px;background-color:rgb(255,255,255)"><font style="font-family:Arial,Helvetica,sans-serif;font-size:19px;line-height:22px;color:rgb(0,0,0)" face="Arial, Helvetica, sans-serif" size="4" color="#000000">Friend,
<br><br>
I'm praying this email reaches you immediately because I really do need your help before the clock runs out...let me explain.
<br><br>
We received great news when a few very generous donors stepped up after we won Iowa and agreed to match all online donations -- one for one -- for 48
hours, BUT that has expired.
<br><br>
However, today I have even BETTER NEWS!
<br><br>
<strong>For the next 24 hours, several donors have stepped forward to DOUBLE the match of all donations made through the links in this email.
</strong><br><br>
<a href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r" target="_blank"><strong>LIMITED 24 HOUR DOUBLE MATCH EXTENSION: click
here to donate >></strong></a><br><br>
This means our matching program has been extended for a limited 24 more hours.
<br><br>
Please let me share how special this is: your contribution of $25 will be matched two-fold to become $75, $50 will be worth $150, and $500 will become
$1500.<br><br>
Your donation will be worth triple the original amount you gave.
<br><br>
Here is the best part -- even if you have already given a matched donation this still applies to you.
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You can see how this is the most important message I've sent you.
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<a href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r" target="_blank"><strong>24 HOUR DOUBLE MATCH EXTENSION: Stop what you
are doing and click here to donate >></strong></a><br>
<br>
Please, can I count on you to respond right away?
<br><br>
Any amount helps, and with just days before the New Hampshire primary -- I need every last bit of support I can get.
<br><br>
If you've already donated, thank you. I wish I didn't have to ask...but <strong>as one of my most trusted supporters, can I count on you</strong> to
make the most of this opportunity and donate again? <br><br>
Friend, the next 24 hours are critical. Your action today will give me the momentum I need leading into New Hampshire, South Carolina, and beyond.
<br><br>
<a href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r" target="_blank"><strong>Donate $10, see it matched to become
$30 >></strong></a><br><br>
<a href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r" target="_blank"><strong>Donate $25, have it double-matched to become
$75 >></strong></a><br><br>
<a href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r" target="_blank"><strong>Donate $50, see it double-matched to become
$150 >></strong></a><br><br>
<a href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r" target="_blank"><strong>Donate $100, it will be matched two-fold to
become $300 >></strong></a><br><br>
<a href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r" target="_blank"><strong>Donate $500, it will triple to become
$1,500 >></strong></a><br>
<br>
This is good for only 24 hours.
<br><br>
<strong>Friend, this is our time. </strong><br><br>
Our win in Iowa was key -- with your support, it can happen again.
<br><br>
For liberty,<br>
<img src="http://www.csimgs.com/tcruz/tc-sig-b.jpg" width="178" height="80"><br>
Ted Cruz<br><br>
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<td><center><font size="2" face="Arial, Verdana, Geneva" style="font-size:13px;font-family:arial,verdana,helvetica,sans-serif">PAID FOR BY CRUZ FOR PRESIDENT<br><a href="http://www.tedcruz.org" target="_blank">www.tedcruz.org</a><br>
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</div><br><br clear="all"><div><br></div>-- <br><div class="gmail_signature"><div dir="ltr"><font size="1"><i>"In general, we look for a new law by the following process. First, we guess it (audience laughter), no, don’t laugh, that’s the truth. Then we compute the consequences of the guess, to see what, if this is right, if this law we guess is right, to see what it would imply and then we compare the computation results to nature or we say compare to experiment or experience, compare it directly with observations to see if it works.<font size="2"><b> If it disagrees with experiment, it’s WRONG. In that simple statement is the key to science.</b></font> It doesn’t make any difference how beautiful your guess is, it doesn’t matter how smart you are, who made the guess, or what his name is. If it disagrees with experiment, it’s wrong. That’s all there is to it.”</i> -- Richard Feynman</font> <font size="1">(<a href="https://tinyurl.com/lozjjps" target="_blank">https://tinyurl.com/lozjjps</a>)</font><br></div></div>
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