<div dir="ltr"><div><div><div>Dan,<br><br></div>Thank you for pointing this out. It's unfortunate to think this might actually be a discovery for us.<br><br><u>>To raise more money for the LP, we should pay attention to what others
are succesfully doing. Frequent repetition obviously works, and it
gains far more than the annoyance it causes. As another example,
MoveOn.org sends out an average of about one email a day. As long as
each one has a different, interesting subject line and message, it
doesn't become counterproductive.</u><br><br></div>Yes. A thousand times yes. Wes, I definitely appreciate all of the new projects that we've got in the pipeline and have no doubt that they will all help us to some positive degree. But to Mr. Wiener's point, we really shouldn't wait to have everything in place. We have lists. Email is ostensibly free. We should be blasting the shit out of those in order to constantly be raising more funds and circulating more communication.<br><br></div><div>The evidence that it works is that you keep getting it. People wouldn't spend the time to do it if it didn't have a significant return. And it does have a return. So again to Mr. Wiener, I agree with you wholeheartedly that this needs to change ASAP.<br><br></div><div>While I truly, fully support NationBuilder, it is NOT some kind of magical lead generator. Save for perhaps the single worst website in the poli-sphere, we already have everything we need to run these kind of email campaigns; we just don't run them for reasons that remain entirely unknown to me.<br></div><div><br></div><div>I will support any motions aimed at significantly increasing our digital communication and calls to action through digital mechanisms.<br><br></div><div>Thank you for creating the talking point.<br></div><div><br></div><div>Kevin<br></div><br></div><div class="gmail_extra"><br><div class="gmail_quote">On Thu, Feb 4, 2016 at 4:44 PM, Wes Benedict <span dir="ltr"><<a href="mailto:wes.benedict@lp.org" target="_blank">wes.benedict@lp.org</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
<div bgcolor="#FFFFFF" text="#000000">
We can do it with NationBuilder or our current systems, or any
systems. <br>
<br>
Here are some of the big projects that have taken a lot of staff
time that prevent getting the fundraising emails out:<br>
<br>
Audit Committee request, and unnecessarily overly complicated
bookkeeping procedures.<br>
The new membership plan adopted by the LNC and implemented in the
summer of 2014, which rearranged and complicated things.<br>
A new logo and branding. I like it, but rolling it out takes a lot
of time.<br>
Emails deciding where to have the next LNC meeting, changing minds,
getting more quotes, spending time communicating with the service we
hired to make all this go faster, etc.<br>
<br>
We have a new NationBuilder site up an running:
<a href="http://libertarian.nationbuilder.com/" target="_blank">http://libertarian.nationbuilder.com/</a><br>
<br>
It doesn't drive itself. <br>
<br>
<pre cols="72">Wes Benedict, Executive Director
Libertarian National Committee, Inc.
1444 Duke St., Alexandria, VA 22314
<a href="tel:%28202%29%20333-0008%20ext.%20232" value="+12023330008" target="_blank">(202) 333-0008 ext. 232</a>, <a href="mailto:wes.benedict@lp.org" target="_blank">wes.benedict@lp.org</a>
<a href="http://facebook.com/libertarians" target="_blank">facebook.com/libertarians</a> @LPNational
Join the Libertarian Party at: <a href="http://lp.org/membership" target="_blank">http://lp.org/membership</a></pre><div><div class="h5">
<div>On 2/4/2016 5:31 PM,
<a href="mailto:goldsteinatlarge@gmail.com" target="_blank">goldsteinatlarge@gmail.com</a> wrote:<br>
</div>
</div></div><blockquote type="cite"><div><div class="h5">
<div dir="ltr" style="font-family:'Calibri','Segoe UI','Meiryo','Microsoft YaHei UI','Microsoft JhengHei UI','Malgun Gothic','sans-serif';font-size:12pt">
<div>we could have done a lot of this with nationbuilder.</div>
<div><br>
</div>
<div>sam goldstein<br>
</div>
<div>
<div><br>
</div>
<div>Sent from Windows Mail</div>
<div><br>
</div>
</div>
<div style="padding-top:5px;border-top-color:rgb(229,229,229);border-top-width:1px;border-top-style:solid">
<div><font face=" 'Calibri', 'Segoe UI', 'Meiryo', 'Microsoft YaHei
UI', 'Microsoft JhengHei UI', 'Malgun Gothic',
'sans-serif'"><b>From:</b> <a href="mailto:wiener@alum.mit.edu" target="_blank">Daniel
Wiener</a><br>
<b>Sent:</b> Thursday, February 4, 2016 5:16
PM<br>
<b>To:</b> <a href="mailto:lnc-business@hq.lp.org" target="_blank">lnc-business@hq.lp.org</a></font></div>
</div>
<div><br>
</div>
<div dir="">
<div dir="ltr">
<div>I'm on a bunch of mailing lists for various candidates,
mostly Republicans but also organizations like MoveOn.org
and Bernie Sanders. (Even for me, the Hillary email list
is a bridge too far.) I've been getting an average of
two Ted Cruz emails a day, sometimes spiking up to half a
dozen. I think we have much to learn from all their
fundraising pitches, especially from Cruz who has run an
extremely effective and organized campaign and raised huge
amounts of money.</div>
<div><br>
</div>
<div>Among those lessons are to <u>greatly increase</u> the
frequency of our solicitations; to segment and
micro-target potential contributors (i.e., I'm pretty sure
that the Cruz campaign uses different pitches tuned to
different interests and subcategories); to use
attention-grabbing subject lines which at first may appear
counter-intuitive; to always give some excuse for extreme
urgency; to use gimmicks such as triple-your-donation (see
example in the email below); and to have large links
(often giant red buttons) for different contribution
levels.</div>
<div><br>
</div>
<div>Here are some examples of attention grabbing subject
lines from Cruz (in just the past two weeks):</div>
<blockquote style="margin:0px 0px 0px 40px;padding:0px;border:black">
<div>
<div><b>Re: huge phone call</b> - Ted has been trying to
reach you.</div>
</div>
<div>
<div><b>Can't wait to tell you</b> - Friend, I can't
wait to tell you about the phone call I received</div>
</div>
<div>
<div><b>Tonight</b> - BREAKING: WE WON!</div>
</div>
<div>
<div><b>I have to ask</b> - I need to ask you for a
personal favor</div>
</div>
<div>
<div><b>this is incredibly hard</b></div>
</div>
<div>
<table style="font-size:12.8px" cellpadding="0">
<tbody>
<tr>
<td style="padding:6px 0px" colspan="2"><span>📎<b> See
Attached, Friend</b></span></td>
</tr>
</tbody>
</table>
</div>
</blockquote>
<blockquote style="margin:0px 0px 0px 40px;padding:0px;border:black">
<div>
<div><b>THE ESTABLISHMENT: "Anyone but Cruz"</b></div>
</div>
<div>
<div><b>Fantastic news for Ted Cruz</b></div>
</div>
<div>
<div><b>My Friend Donald Trump</b> - This is the email I
didn't want to have to write.</div>
</div>
<div>
<div><b>[1] Message Unread</b></div>
</div>
</blockquote>
<div><br>
</div>
<div>Also noteworthy is that I'll sometimes get two or three
almost-identical versions of the same fundraising pitch,
but with one word different in the subject line. Or even
something as subtle as using square brackets around a
number in one case and parentheses in another case, or
single quotation marks versus double quotation marks.
Obviously they are doing extensive A/B testing to optimize
their response rate.</div>
<div><br>
</div>
<div>To raise more money for the LP, we should pay attention
to what others are succesfully doing. Frequent repetition
obviously works, and it gains far more than the annoyance
it causes. As another example, MoveOn.org sends out an
average of about one email a day. As long as each one has
a different, interesting subject line and message, it
doesn't become counterproductive.</div>
<div><br>
</div>
<div>Dan Wiener</div>
<br>
<div class="gmail_quote">---------- Forwarded message
----------<br>
From: <b class="gmail_sendername"><a href="mailto:ted@tedcruz.org" target="_blank"></a><a href="mailto:ted@tedcruz.org" target="_blank">ted@tedcruz.org</a></b> <span dir="ltr"><<a href="mailto:ted@tedcruz.org" target="_blank">ted@tedcruz.org</a>></span><br>
Date: Thu, Feb 4, 2016 at 11:12 AM<br>
Subject: help<br>
To: Friend <<a href="mailto:wiener@bidslash.com" target="_blank">wiener@bidslash.com</a>><br>
<br>
<br>
<div style="background-color:rgb(255,255,255)"> <span style="width:0px;color:transparent;display:none!important;min-height:0px">I'm praying
this email reaches you immediately because I really do
need your help before the clock runs out...let me
explain.</span>
<table style="background-color:rgb(255,255,255)" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%">
<tbody>
<tr>
<td style="background-color:rgb(255,255,255)" bgcolor="#ffffff">
<table style="background-color:rgb(255,255,255)" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="650">
<tbody>
<tr>
<td colspan="3" height="10"><br>
</td>
</tr>
<tr>
<td valign="top">
<center>
<table style="background-color:rgb(255,255,255)" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="650">
<tbody>
<tr>
<td style="width:640px;background-color:rgb(255,255,255)" bgcolor="#ffffff" width="10"><br>
</td>
<td style="width:630px" width="630">
<center><a href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r" target="_blank"><img alt="Cruz
For President" src="http://www.csimgs.com/tcruz/tc-banner.jpg" height="64" border="0" width="294"></a>
</center>
</td>
<td style="width:640px;background-color:rgb(255,255,255)" bgcolor="#ffffff" width="10"><br>
</td>
</tr>
</tbody>
</table>
</center>
<center>
<table style="background-color:rgb(255,255,255)" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="650">
<tbody>
<tr>
<td style="background-color:rgb(255,255,255)" colspan="3" height="20" bgcolor="#ffffff"><br>
</td>
</tr>
<tr>
<td style="background-color:rgb(255,255,255)" bgcolor="#ffffff" width="20"><br>
</td>
<td style="width:610px;color:rgb(0,0,0);font-family:Arial,Helvetica,sans-serif;font-size:19px;background-color:rgb(255,255,255)" align="left" bgcolor="#ffffff" valign="top" width="610"><font style="color:rgb(0,0,0);line-height:22px;font-family:Arial,Helvetica,sans-serif;font-size:19px" face="Arial,
Helvetica, sans-serif" color="#000000" size="4">Friend,
<br>
<br>
I'm praying this email
reaches you immediately
because I really do need
your help before the clock
runs out...let me explain.
<br>
<br>
We received great news when
a few very generous donors
stepped up after we won Iowa
and agreed to match all
online donations -- one for
one -- for 48
hours, BUT that has expired.
<br>
<br>
However, today I have even
BETTER NEWS!
<br>
<br>
<strong>For the next 24
hours, several donors have
stepped forward to DOUBLE
the match of all donations
made through the links in
this email.
</strong><br>
<br>
<a href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r" target="_blank"><strong>LIMITED
24 HOUR DOUBLE MATCH
EXTENSION: click
here to donate >></strong></a><br>
<br>
This means our matching
program has been extended
for a limited 24 more hours.
<br>
<br>
Please let me share how
special this is: your
contribution of $25 will be
matched two-fold to become
$75, $50 will be worth $150,
and $500 will become
$1500.<br>
<br>
Your donation will be worth
triple the original amount
you gave.
<br>
<br>
Here is the best part --
even if you have already
given a matched donation
this still applies to you. <br>
<br>
You can see how this is the
most important message I've
sent you. <br>
<br>
<a href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r" target="_blank"><strong>24
HOUR DOUBLE MATCH
EXTENSION: Stop what you
are doing and click here
to donate >></strong></a><br>
<br>
Please, can I count on you
to respond right away? <br>
<br>
Any amount helps, and with
just days before the New
Hampshire primary -- I need
every last bit of support I
can get. <br>
<br>
If you've already donated,
thank you. I wish I didn't
have to ask...but <strong>as
one of my most trusted
supporters, can I count on
you</strong> to
make the most of this
opportunity and donate
again? <br>
<br>
Friend, the next 24 hours
are critical. Your action
today will give me the
momentum I need leading into
New Hampshire, South
Carolina, and beyond. <br>
<br>
<a href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r" target="_blank"><strong>Donate
$10, see it matched to
become
$30 >></strong></a><br>
<br>
<a href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r" target="_blank"><strong>Donate
$25, have it
double-matched to become
$75 >></strong></a><br>
<br>
<a href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r" target="_blank"><strong>Donate
$50, see it
double-matched to become
$150 >></strong></a><br>
<br>
<a href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r" target="_blank"><strong>Donate
$100, it will be matched
two-fold to
become $300 >></strong></a><br>
<br>
<a href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r" target="_blank"><strong>Donate
$500, it will triple to
become
$1,500 >></strong></a><br>
<br>
This is good for only 24
hours.
<br>
<br>
<strong>Friend, this is our
time. </strong><br>
<br>
Our win in Iowa was key --
with your support, it can
happen again. <br>
<br>
For liberty,<br>
<img src="http://www.csimgs.com/tcruz/tc-sig-b.jpg" height="80" width="178"><br>
Ted Cruz<br>
<br>
</font> <br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
</td>
<td style="background-color:rgb(255,255,255)" bgcolor="#ffffff" width="20"><br>
</td>
</tr>
<tr>
<td style="background-color:rgb(255,255,255)" colspan="3" height="20" bgcolor="#ffffff"><br>
</td>
</tr>
</tbody>
</table>
</center>
</td>
</tr>
</tbody>
</table>
<br>
<table border="0" cellpadding="0" cellspacing="0" width="650">
<tbody>
<tr>
<td>
<center>
<table style="border:thin solid rgb(0,0,0)" border="1" cellpadding="0" cellspacing="0" width="300">
<tbody>
<tr>
<td align="center" valign="top">
<center>
<table border="0" cellpadding="5" cellspacing="0" width="290">
<tbody>
<tr>
<td>
<center><font style="font-family:arial,verdana,helvetica,sans-serif;font-size:13px" face="Arial,
Verdana, Geneva" size="2">PAID
FOR BY CRUZ FOR
PRESIDENT<br>
<a href="http://www.tedcruz.org" target="_blank"></a><a href="http://www.tedcruz.org" target="_blank">www.tedcruz.org</a><br>
</font> </center>
</td>
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</table>
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-- <br>
<div>
<div dir="ltr"><font size="1"><i>"In general, we look for
a new law by the following process. First, we guess
it (audience laughter), no, don’t laugh, that’s the
truth. Then we compute the consequences of the
guess, to see what, if this is right, if this law we
guess is right, to see what it would imply and then
we compare the computation results to nature or we
say compare to experiment or experience, compare it
directly with observations to see if it works.<font size="2"><b> If it disagrees with experiment, it’s
WRONG. In that simple statement is the key to
science.</b></font> It doesn’t make any
difference how beautiful your guess is, it doesn’t
matter how smart you are, who made the guess, or
what his name is. If it disagrees with experiment,
it’s wrong. That’s all there is to it.”</i> --
Richard Feynman</font> <font size="1">(<a href="https://tinyurl.com/lozjjps" target="_blank"></a><a href="https://tinyurl.com/lozjjps" target="_blank">https://tinyurl.com/lozjjps</a>)</font><br>
</div>
</div>
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<fieldset></fieldset>
<br>
</div></div><span class=""><pre>_______________________________________________
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</pre>
</span></blockquote>
<br>
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<br></blockquote></div><br><br clear="all"><br>-- <br><div class="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div>========================================================<br>Kevin Ludlow<br>512-773-3968<br></div><div><a href="http://www.kevinludlow.com" target="_blank">http://www.kevinludlow.com</a><br></div><div><br></div></div></div></div></div>
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