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    We can do it with NationBuilder or our current systems, or any
    systems. <br>
    <br>
    Here are some of the big projects that have taken a lot of staff
    time that prevent getting the fundraising emails out:<br>
    <br>
    Audit Committee request, and unnecessarily overly complicated
    bookkeeping procedures.<br>
    The new membership plan adopted by the LNC and implemented in the
    summer of 2014, which rearranged and complicated things.<br>
    A new logo and branding. I like it, but rolling it out takes a lot
    of time.<br>
    Emails deciding where to have the next LNC meeting, changing minds,
    getting more quotes, spending time communicating with the service we
    hired to make all this go faster, etc.<br>
    <br>
    We have a new NationBuilder site up an running:
    <a class="moz-txt-link-freetext" href="http://libertarian.nationbuilder.com/">http://libertarian.nationbuilder.com/</a><br>
    <br>
    It doesn't drive itself. <br>
    <br>
    <pre class="moz-signature" cols="72">Wes Benedict, Executive Director
Libertarian National Committee, Inc.
1444 Duke St., Alexandria, VA 22314
(202) 333-0008 ext. 232, <a class="moz-txt-link-abbreviated" href="mailto:wes.benedict@lp.org">wes.benedict@lp.org</a>
facebook.com/libertarians @LPNational
Join the Libertarian Party at: <a class="moz-txt-link-freetext" href="http://lp.org/membership">http://lp.org/membership</a></pre>
    <div class="moz-cite-prefix">On 2/4/2016 5:31 PM,
      <a class="moz-txt-link-abbreviated" href="mailto:goldsteinatlarge@gmail.com">goldsteinatlarge@gmail.com</a> wrote:<br>
    </div>
    <blockquote cite="mid:56b3d17b.90976b0a.889fc.0feb@mx.google.com"
      type="cite">
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        'Calibri', 'Segoe UI', 'Meiryo', 'Microsoft YaHei UI',
        'Microsoft JhengHei UI', 'Malgun Gothic',
        'sans-serif';font-size:12pt;">
        <div>we could have done a lot of this with nationbuilder.</div>
        <div><br>
        </div>
        <div>sam goldstein<br>
        </div>
        <div data-signatureblock="true">
          <div><br>
          </div>
          <div>Sent from Windows Mail</div>
          <div><br>
          </div>
        </div>
        <div style="padding-top: 5px; border-top-color: rgb(229, 229,
          229); border-top-width: 1px; border-top-style: solid;">
          <div><font style="line-height: 15pt; letter-spacing: 0.02em;
              font-family: "Calibri", "Segoe UI",
              "Meiryo", "Microsoft YaHei UI",
              "Microsoft JhengHei UI", "Malgun
              Gothic", "sans-serif"; font-size: 12pt;"
              face=" 'Calibri', 'Segoe UI', 'Meiryo', 'Microsoft YaHei
              UI', 'Microsoft JhengHei UI', 'Malgun Gothic',
              'sans-serif'"><b>From:</b> <a moz-do-not-send="true"
                href="mailto:wiener@alum.mit.edu" target="_parent">Daniel
                Wiener</a><br>
              <b>Sent:</b> ‎Thursday‎, ‎February‎ ‎4‎, ‎2016 ‎5‎:‎16‎
              ‎PM<br>
              <b>To:</b> <a moz-do-not-send="true"
                href="mailto:lnc-business@hq.lp.org" target="_parent">lnc-business@hq.lp.org</a></font></div>
        </div>
        <div><br>
        </div>
        <div dir="">
          <div dir="ltr">
            <div>I'm on a bunch of mailing lists for various candidates,
              mostly Republicans but also organizations like MoveOn.org
              and Bernie Sanders.  (Even for me, the Hillary email list
              is a bridge too far.)   I've been getting an average of
              two Ted Cruz emails a day, sometimes spiking up to half a
              dozen.  I think we have much to learn from all their
              fundraising pitches, especially from Cruz who has run an
              extremely effective and organized campaign and raised huge
              amounts of money.</div>
            <div><br>
            </div>
            <div>Among those lessons are to <u>greatly increase</u> the
              frequency of our solicitations; to segment and
              micro-target potential contributors (i.e., I'm pretty sure
              that the Cruz campaign uses different pitches tuned to
              different interests and subcategories); to use
              attention-grabbing subject lines which at first may appear
              counter-intuitive; to always give some excuse for extreme
              urgency; to use gimmicks such as triple-your-donation (see
              example in the email below); and to have large links
              (often giant red buttons) for different contribution
              levels.</div>
            <div><br>
            </div>
            <div>Here are some examples of attention grabbing subject
              lines from Cruz (in just the past two weeks):</div>
            <blockquote style="margin: 0px 0px 0px 40px; padding: 0px;
              border: black; border-image: none;">
              <div>
                <div><b>Re: huge phone call</b> - Ted has been trying to
                  reach you.</div>
              </div>
              <div>
                <div><b>Can't wait to tell you</b> - Friend, I can't
                  wait to tell you about the phone call I received</div>
              </div>
              <div>
                <div><b>Tonight</b> - BREAKING: WE WON!</div>
              </div>
              <div>
                <div><b>I have to ask</b> - I need to ask you for a
                  personal favor</div>
              </div>
              <div>
                <div><b>this is incredibly hard</b></div>
              </div>
              <div>
                <table tabindex="-1" style="font-size: 12.8px;"
                  cellpadding="0">
                  <tbody>
                    <tr>
                      <td style="padding: 6px 0px;" colspan="2"><span>📎<b> See
                            Attached, Friend</b></span></td>
                    </tr>
                  </tbody>
                </table>
              </div>
            </blockquote>
            <blockquote style="margin: 0px 0px 0px 40px; padding: 0px;
              border: black; border-image: none;">
              <div>
                <div><b>THE ESTABLISHMENT: "Anyone but Cruz"</b></div>
              </div>
              <div>
                <div><b>Fantastic news for Ted Cruz</b></div>
              </div>
              <div>
                <div><b>My Friend Donald Trump</b> - This is the email I
                  didn't want to have to write.</div>
              </div>
              <div>
                <div><b>[1] Message Unread</b></div>
              </div>
            </blockquote>
            <div><br>
            </div>
            <div>Also noteworthy is that I'll sometimes get two or three
              almost-identical versions of the same fundraising pitch,
              but with one word different in the subject line.  Or even
              something as subtle as using square brackets around a
              number in one case and parentheses in another case, or
              single quotation marks versus double quotation marks. 
              Obviously they are doing extensive A/B testing to optimize
              their response rate.</div>
            <div><br>
            </div>
            <div>To raise more money for the LP, we should pay attention
              to what others are succesfully doing.  Frequent repetition
              obviously works, and it gains far more than the annoyance
              it causes.  As another example, MoveOn.org sends out an
              average of about one email a day.  As long as each one has
              a different, interesting subject line and message, it
              doesn't become counterproductive.</div>
            <div><br>
            </div>
            <div>Dan Wiener</div>
            <br>
            <div class="gmail_quote">---------- Forwarded message
              ----------<br>
              From: <b class="gmail_sendername"><a
                  moz-do-not-send="true" href="mailto:ted@tedcruz.org"
                  target="_parent"><a class="moz-txt-link-abbreviated" href="mailto:ted@tedcruz.org">ted@tedcruz.org</a></a></b> <span
                dir="ltr"><<a moz-do-not-send="true"
                  href="mailto:ted@tedcruz.org" target="_parent">ted@tedcruz.org</a>></span><br>
              Date: Thu, Feb 4, 2016 at 11:12 AM<br>
              Subject: help<br>
              To: Friend <<a moz-do-not-send="true"
                href="mailto:wiener@bidslash.com" target="_parent">wiener@bidslash.com</a>><br>
              <br>
              <br>
              <div style="background-color: rgb(255, 255, 255);"> <span
                  style="width: 0px; color: transparent; display: none
                  !important; min-height: 0px;">I'm praying
                  this email reaches you immediately because I really do
                  need your help before the clock runs out...let me
                  explain.</span>
                <table tabindex="-1" style="background-color: rgb(255,
                  255, 255);" bgcolor="#ffffff" border="0" width="100%"
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                        bgcolor="#ffffff">
                        <table tabindex="-1" style="background-color:
                          rgb(255, 255, 255);" bgcolor="#ffffff"
                          border="0" width="650" cellpadding="0"
                          cellspacing="0">
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                            <tr>
                              <td colspan="3" height="10"><br>
                              </td>
                            </tr>
                            <tr>
                              <td valign="top">
                                <center>
                                  <table tabindex="-1"
                                    style="background-color: rgb(255,
                                    255, 255);" bgcolor="#ffffff"
                                    border="0" width="650"
                                    cellpadding="0" cellspacing="0">
                                    <tbody>
                                      <tr>
                                        <td style="width: 640px;
                                          background-color: rgb(255,
                                          255, 255);" bgcolor="#ffffff"
                                          width="10"><br>
                                        </td>
                                        <td style="width: 630px;"
                                          width="630">
                                          <center><a
                                              moz-do-not-send="true"
href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r"
                                              target="_parent"><img
                                                moz-do-not-send="true"
                                                tabindex="-1" alt="Cruz
                                                For President"
                                                src="http://www.csimgs.com/tcruz/tc-banner.jpg"
data-ms-imgsrc="http://www.csimgs.com/tcruz/tc-banner.jpg" border="0"
                                                height="64" width="294"></a>
                                          </center>
                                        </td>
                                        <td style="width: 640px;
                                          background-color: rgb(255,
                                          255, 255);" bgcolor="#ffffff"
                                          width="10"><br>
                                        </td>
                                      </tr>
                                    </tbody>
                                  </table>
                                </center>
                                <center>
                                  <table tabindex="-1"
                                    style="background-color: rgb(255,
                                    255, 255);" bgcolor="#ffffff"
                                    border="0" width="650"
                                    cellpadding="0" cellspacing="0">
                                    <tbody>
                                      <tr>
                                        <td style="background-color:
                                          rgb(255, 255, 255);"
                                          colspan="3" bgcolor="#ffffff"
                                          height="20"><br>
                                        </td>
                                      </tr>
                                      <tr>
                                        <td style="background-color:
                                          rgb(255, 255, 255);"
                                          bgcolor="#ffffff" width="20"><br>
                                        </td>
                                        <td style="width: 610px; color:
                                          rgb(0, 0, 0); font-family:
                                          Arial,Helvetica,sans-serif;
                                          font-size: 19px;
                                          background-color: rgb(255,
                                          255, 255);" align="left"
                                          bgcolor="#ffffff" valign="top"
                                          width="610"><font
                                            style="color: rgb(0, 0, 0);
                                            line-height: 22px;
                                            font-family:
                                            Arial,Helvetica,sans-serif;
                                            font-size: 19px;" size="4"
                                            color="#000000" face="Arial,
                                            Helvetica, sans-serif">Friend,
                                            <br>
                                            <br>
                                            I'm praying this email
                                            reaches you immediately
                                            because I really do need
                                            your help before the clock
                                            runs out...let me explain.
                                            <br>
                                            <br>
                                            We received great news when
                                            a few very generous donors
                                            stepped up after we won Iowa
                                            and agreed to match all
                                            online donations -- one for
                                            one -- for 48
                                            hours, BUT that has expired.
                                            <br>
                                            <br>
                                            However, today I have even
                                            BETTER NEWS!
                                            <br>
                                            <br>
                                            <strong>For the next 24
                                              hours, several donors have
                                              stepped forward to DOUBLE
                                              the match of all donations
                                              made through the links in
                                              this email.
                                            </strong><br>
                                            <br>
                                            <a moz-do-not-send="true"
href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r"
                                              target="_parent"><strong>LIMITED
                                                24 HOUR DOUBLE MATCH
                                                EXTENSION: click
                                                here to donate >></strong></a><br>
                                            <br>
                                            This means our matching
                                            program has been extended
                                            for a limited 24 more hours.
                                            <br>
                                            <br>
                                            Please let me share how
                                            special this is: your
                                            contribution of $25 will be
                                            matched two-fold to become
                                            $75, $50 will be worth $150,
                                            and $500 will become
                                            $1500.<br>
                                            <br>
                                            Your donation will be worth
                                            triple the original amount
                                            you gave.
                                            <br>
                                            <br>
                                            Here is the best part --
                                            even if you have already
                                            given a matched donation
                                            this still applies to you. <br>
                                            <br>
                                            You can see how this is the
                                            most important message I've
                                            sent you. <br>
                                            <br>
                                            <a moz-do-not-send="true"
href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r"
                                              target="_parent"><strong>24
                                                HOUR DOUBLE MATCH
                                                EXTENSION: Stop what you
                                                are doing and click here
                                                to donate >></strong></a><br>
                                            <br>
                                            Please, can I count on you
                                            to respond right away? <br>
                                            <br>
                                            Any amount helps, and with
                                            just days before the New
                                            Hampshire primary -- I need
                                            every last bit of support I
                                            can get. <br>
                                            <br>
                                            If you've already donated,
                                            thank you. I wish I didn't
                                            have to ask...but <strong>as
                                              one of my most trusted
                                              supporters, can I count on
                                              you</strong> to
                                            make the most of this
                                            opportunity and donate
                                            again? <br>
                                            <br>
                                            Friend, the next 24 hours
                                            are critical. Your action
                                            today will give me the
                                            momentum I need leading into
                                            New Hampshire, South
                                            Carolina, and beyond. <br>
                                            <br>
                                            <a moz-do-not-send="true"
href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r"
                                              target="_parent"><strong>Donate
                                                $10, see it matched to
                                                become
                                                $30 >></strong></a><br>
                                            <br>
                                            <a moz-do-not-send="true"
href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r"
                                              target="_parent"><strong>Donate
                                                $25, have it
                                                double-matched to become
                                                $75 >></strong></a><br>
                                            <br>
                                            <a moz-do-not-send="true"
href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r"
                                              target="_parent"><strong>Donate
                                                $50, see it
                                                double-matched to become
                                                $150 >></strong></a><br>
                                            <br>
                                            <a moz-do-not-send="true"
href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r"
                                              target="_parent"><strong>Donate
                                                $100, it will be matched
                                                two-fold to
                                                become $300 >></strong></a><br>
                                            <br>
                                            <a moz-do-not-send="true"
href="http://paracom.paramountcommunication.com/ct/33332484:WGX7HQCN8:m:1:847663864:88B419050AE825FBC70E4886A19AF2C4:r"
                                              target="_parent"><strong>Donate
                                                $500, it will triple to
                                                become
                                                $1,500 >></strong></a><br>
                                            <br>
                                            This is good for only 24
                                            hours.
                                            <br>
                                            <br>
                                            <strong>Friend, this is our
                                              time. </strong><br>
                                            <br>
                                            Our win in Iowa was key --
                                            with your support, it can
                                            happen again. <br>
                                            <br>
                                            For liberty,<br>
                                            <img moz-do-not-send="true"
                                              tabindex="-1"
                                              src="http://www.csimgs.com/tcruz/tc-sig-b.jpg"
data-ms-imgsrc="http://www.csimgs.com/tcruz/tc-sig-b.jpg" height="80"
                                              width="178"><br>
                                            Ted Cruz<br>
                                            <br>
                                          </font> <br>
                                          <br>
                                          <br>
                                          <br>
                                          <br>
                                          <br>
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              <div dir="ltr"><font size="1"><i>"In general, we look for
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                    it (audience laughter), no, don’t laugh, that’s the
                    truth. Then we compute the consequences of the
                    guess, to see what, if this is right, if this law we
                    guess is right, to see what it would imply and then
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                    say compare to experiment or experience, compare it
                    directly with observations to see if it works.<font
                      size="2"><b> If it disagrees with experiment, it’s
                        WRONG. In that simple statement is the key to
                        science.</b></font> It doesn’t make any
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                  Richard Feynman</font> <font size="1">(<a
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