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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal>I will also co-sponsor this motion for $1000 of Facebook ads as proposed by Patrick McKnight.<o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><b><i><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>Celebrate Life, Set the Bar High and LIVE FREE!<o:p></o:p></span></i></b></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'><o:p> </o:p></span></p><p class=MsoNormal><b><i><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>The Invisible Hand of Self-Interest is Mightier Than the Sword of Government!</span></i></b><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'> </span><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>~David Pratt Demarest<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'><a href="http://www.lpne.org">http://www.lpne.org</a> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'><a href="mailto:secretary@lpne.org" target="_blank">secretary@lpne.org</a><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'><a href="mailto:dpdemarest@centurylink.net">dpdemarest@centurylink.net</a> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'><a href="mailto:david.demarest@firstdata.com">david.demarest@firstdata.com</a> </span><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>Cell: 402-981-6469<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>Home: 402-493-0873<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>Office: 402-222-7207<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'>From:</span></b><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'> Lnc-business [mailto:lnc-business-bounces@hq.lp.org] <b>On Behalf Of </b>Daniel Hayes<br><b>Sent:</b> Friday, September 16, 2016 12:49 PM<br><b>To:</b> lnc-business@hq.lp.org<br><b>Subject:</b> Re: [Lnc-business] Facebook Ad Motion<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><div><p class=MsoNormal>I will co sponsor this motion for $1000 of Facebook ads as proposed by Patrick McKnight.<o:p></o:p></p></div><div id=AppleMailSignature><p class=MsoNormal><o:p> </o:p></p></div><div id=AppleMailSignature><p class=MsoNormal><o:p> </o:p></p></div><div id=AppleMailSignature><p class=MsoNormal>This my response which is kinder to the secretary.<o:p></o:p></p></div><div id=AppleMailSignature><p class=MsoNormal><o:p> </o:p></p></div><div id=AppleMailSignature><p class=MsoNormal>Daniel Hayes<o:p></o:p></p></div><div id=AppleMailSignature><p class=MsoNormal>LNC At Large Member<br><br>Sent from my iPhone<o:p></o:p></p></div><div><p class=MsoNormal style='margin-bottom:12.0pt'><br>On Sep 16, 2016, at 12:30 PM, Caryn Ann Harlos <<a href="mailto:carynannharlos@gmail.com">carynannharlos@gmail.com</a>> wrote:<o:p></o:p></p></div><blockquote style='margin-top:5.0pt;margin-bottom:5.0pt'><div><div><p class=MsoNormal>I will support such a motion.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p><div><p class=MsoNormal>On Fri, Sep 16, 2016 at 11:20 AM, Patrick McKnight <<a href="mailto:patrick.joseph.mcknight@gmail.com" target="_blank">patrick.joseph.mcknight@gmail.com</a>> wrote:<o:p></o:p></p><blockquote style='border:none;border-left:solid #CCCCCC 1.0pt;padding:0in 0in 0in 6.0pt;margin-left:4.8pt;margin-right:0in'><div><p class=MsoNormal>I have two questions and a motion. I begin with the questions:<o:p></o:p></p><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>1. What are we currently doing in terms of facebook ads?<o:p></o:p></p></div><div><p class=MsoNormal>2. Do we have a url tracker on our membership sign up page?<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>In NJ we have been running targeted ads directing people to our membership page. This has been very successful. Our membership has grown 78% this year as of September 1st. (Although I don't have a url tracker so I can't quantify to what extent this growth was organic.)<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>I asked Robert Kraus and Lauren Daugherty about our national social media advertising and they were unable to provide any details. <o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>A successful social media advertising strategy is critical to taking our Party into the future. As we move into the climax of the election season this is especially important.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>In the absence of details about our current situation I make the following motion:<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>I move we allocate $1,000 for a targeted facebook ad to run October 4th to November 4th. The ad is to be targeted to Gary Johnson supporters and other Libertarian keywords. It will take the form of a "website promotion" directing people to our membership sign up page. I suggest the following headline:<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>"Love Liberty? Tired of politics as usual? Join the Libertarian Party today!"<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>For context a similar ad run by the NJLP had the following results:<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>Budget: $229<o:p></o:p></p></div><div><p class=MsoNormal>Reach: 31,985<o:p></o:p></p></div><div><p class=MsoNormal>Link Clicks: 397<o:p></o:p></p></div><div><p class=MsoNormal>Cost per click: $0.58<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>The goals of the campaign are:<o:p></o:p></p></div><div><p class=MsoNormal>1. Grow membership<o:p></o:p></p></div><div><p class=MsoNormal>2. Raise the profile of the LP during election season<o:p></o:p></p></div><div><p class=MsoNormal>3. Help develop best practices for future advertising campaigns<o:p></o:p></p></div><div><p class=MsoNormal>4. Invite people who "like" the promotion to join the national facebook page<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>I will volunteer to personally handle all the details of setting up and managing this campaign.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>Who is willing to cosponsor this motion?<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>Thanks,<o:p></o:p></p></div><div><p class=MsoNormal>Patrick McKnight<o:p></o:p></p></div><div><p class=MsoNormal>Region 8 Rep<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div></div><p class=MsoNormal style='margin-bottom:12.0pt'><br>_______________________________________________<br>Lnc-business mailing list<br><a href="mailto:Lnc-business@hq.lp.org">Lnc-business@hq.lp.org</a><br><a href="http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org" target="_blank">http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org</a><o:p></o:p></p></blockquote></div><p class=MsoNormal><br><br clear=all><o:p></o:p></p><div><p class=MsoNormal><o:p> </o:p></p></div><p class=MsoNormal>-- <o:p></o:p></p><div><div><div><div><div><div><div><div><p class=MsoNormal><b><span style='font-size:13.5pt;font-family:"Arial",sans-serif;color:#666666'>In Liberty,</span></b><o:p></o:p></p></div><div><p class=MsoNormal><b><span style='font-size:13.5pt;font-family:"Arial",sans-serif;color:#666666'>Caryn Ann Harlos</span></b><o:p></o:p></p></div><div><p class=MsoNormal><span style='font-size:7.5pt'>Region 1 Representative, Libertarian National Committee </span><span style='font-size:10.0pt'>(Alaska, Arizona, Colorado, Hawaii, Kansas, Montana, Utah, Wyoming, Washington) - <a href="mailto:Caryn.Ann.Harlos@LP.org" target="_blank">Caryn.Ann. Harlos@LP.org</a></span><o:p></o:p></p></div><div><p class=MsoNormal><span style='font-size:10.0pt'>Communications Director, <a href="http://www.lpcolorado.org" target="_blank">Libertarian Party of Colorado</a></span><o:p></o:p></p></div><div><p class=MsoNormal><span style='font-size:10.0pt'>Colorado State Coordinator, <a href="http://www.lpradicalcaucus.org" target="_blank">Libertarian Party Radical Caucus</a></span><o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><span style='font-size:9.5pt'><o:p> </o:p></span></p></div></div></div></div></div></div></div></div></div></div></blockquote><blockquote style='margin-top:5.0pt;margin-bottom:5.0pt'><div><p class=MsoNormal>_______________________________________________<br>Lnc-business mailing list<br><a href="mailto:Lnc-business@hq.lp.org">Lnc-business@hq.lp.org</a><br><a href="http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org">http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org</a><o:p></o:p></p></div></blockquote></div></body></html>