[Lnc-business] [Statechairs] All right Georgia has produced a TV for Governor candidate..let me know what you think of it

Thu Sep 4 11:27:55 EDT 2014

Valid points, Arvin . . .

. . . but I think you are being way too harsh.  There are limits as to what you can do in 30 seconds.  I believe the ad is excellent, a good example of what we need lots more of.

1>     It presents Mr Hunt as a real person (appearance, positive attitude, energetic, personable, competent, intelligent, not a gadfly).  He comes across as one who could manage a state, and not a one-issue crusader.

2>     It emphasizes  recognition of two very important names: “Libertarian Party” and “Andrew Hunt”.  Name recognition is absolutely crucial, it has to be the essence of all campaign advertising.

3>      It asks for the voters vote (you don’t get if you don’t ask)

4>     The ad appears to address the specific issues hot in Georgia at the current time.  Libertarian issues are not so important.  In a real campaign, it is what the voters consider hot that is important.

5>     In an environment where approval ratings are dismal and voters are looking for an acceptable alternative to the status quo, a concentration on being different is sufficient.  Generally, any attempt to become more specific without a meaningful opportunity to “sell the benefits” (which can’t be done in 30 seconds) will tend to alienate more voters than it will attract.

How one attracts activists to your organization and how one sells yourself to 10 million voters are completely different.  Issues and their related specifics are important to activists and make a big difference in building an organization.  Getting voters to vote for you is, in absolute fact, more a popularity contest.

Norm

--

Norman T Olsen

Regional Representative, Region I

Libertarian National Committee

7931 S Broadway, PMB 102

Littleton, Colorado  80122-2710

303-263-4995

Norman.Olsen at lp.org

"First they ignore you, then they ridicule you, then they fight you, then you win." -- Gandhi

From: Statechairs [mailto:statechairs-bounces at hq.lp.org] On Behalf Of Arvin Vohra
Sent: Wednesday, September 03, 2014 11:08 AM
To: doug at vikingmetals.com
Cc: LP-State Chairs; LP_8new
Subject: Re: [Statechairs] All right Georgia has produced a TV for Governor candidate..let me know what you think of it

Hi all,

As a general note for any marketing. In order to get someone to buy a product or service, they need to know what that product or service is. In our case, our service is cutting government: eliminating regulations, abolishing departments, cutting and eliminating taxes. 

The second thing they need to know: why is that service beneficial to them?

The current commercial hints at some of those when it briefly mentions cutting regulations. Specific cuts, and their benefits, would be a stronger selling point. For example: cutting taxes to increase jobs, pardoning all nonviolent drug "criminals" to increase safety and cut taxes, eliminating regulations to spur entrepreneurs and further create jobs, etc. 

-Arvin

On Wed, Sep 3, 2014 at 12:25 PM, <doug at vikingmetals.com> wrote:

https://www.youtube.com/watch?v=Dr3op53uHWE <https://www.youtube.com/watch?v=Dr3op53uHWE&feature=youtu.be> &feature=youtu.be

Georgia Libertarians Launch Ad Campaign – Andrew Hunt for Governor

3 September 2014 By James Bell <http://www.lpgeorgia.com/author/james-bell/>  Leave a Comment <http://www.lpgeorgia.com/blog/georgia-libertarians-launch-ad-campaign/#respond> 

Share this:

*	 
*	 
*	 
*	More <http://www.lpgeorgia.com/blog/georgia-libertarians-launch-ad-campaign/> 
*	 

Libertarian Party of Georgia is happy to announce the release of a 30 second TV ad for gubernatorial candidate Andrew Hunt. Produced by libertarian activists James Bell at Van Gogh, Inc. video production studio in Smyrna GA. Below is a statement release by chairman Doug Craig :

Labor Day is viewed as the official start of the political campaign season leading up to the November general election. To kick off the season, the Libertarian Party of Georgia has produced a television ad designed to introduce its gubernatorial candidate Andrew Hunt and remind voters there is an alternative to the other two political parties.

 <https://www.youtube.com/watch?v=Dr3op53uHWE&feature=youtu.be> Hunt Ad 01

Ad for Andrew Hunt Libertarian Party of Georgia

Doug Craig, Chairman of the Libertarian Party of Georgia, said the message is simple: Voters are losing interest in the two parties that have brought us high unemployment, under performing schools and over-regulation that hurts business.

“We’re excited to take our message of fiscal responsibility and personal freedom to the voters,” said Craig. “The recent 19 percent voter turnout in the state primary indicates voters have lost interest in the stale two party system and they refuse to give away their votes. There is no need for voters to feel disenfranchised. The Libertarian Party wants their vote.”

The Libertarian Party will use the ad for fundraising and place the ad in select markets. Social media will also be used and will play a critical role in voter outreach.

org

_______________________________________________
Statechairs mailing list
Statechairs at hq.lp.org
http://hq.lp.org/mailman/listinfo/statechairs_hq.lp.org

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://hq.lp.org/pipermail/lnc-business/attachments/20140904/71140dd8/attachment-0001.html>