[Lnc-business] All right Georgia has produced a TV for Governor candidate..let me know what you think of it

[Joshua Katz]

I think we should encourage affiliates that do big things like this, and
respect their decision to do it in their way rather than striving for
uniformity of messaging.  As much as each of us is probably married to some
form of messaging, there's no one answer to the best approach.  Affiliates
know their local markets, and in any case, are equally married.  There are
approaches, I think, other than 'libertarian solutions.'  So, I agree with
the members from region 1 and California.

Joshua A. Katz
Westbrook CT Planning Commission (L in R seat)


On Thu, Sep 4, 2014 at 12:29 PM, Scott L. <scott73 at earthlink.net> wrote:

>
>
> I agree 10,000% with Mr. Olsen’s e-mail.
>
>
> In fact, the more this Board acknowledges and promotes the message in Mr.
> Olsen’s e-mail to our affiliates, the more Libertarians we will elect, and
> the more money the National LP will raise, over the remainder of this LNC
> term.
>
>   Scott Lieberman
>
>
>
>
>  ------------------------------
>
> *“From:* Lnc-business [mailto:lnc-business-bounces at hq.lp.org] *On Behalf
> Of *Norm Olsen
> *Sent:* Thursday, September 04, 2014 8:28 AM
> *To:* lnc-business at hq.lp.org
> *Subject:* Re: [Lnc-business] [Statechairs] All right Georgia has
> produced aTV for Governor candidate..let me know what you think of it
>
>
>
> Valid points, Arvin . . .
>
>
>
> . . . but I think you are being way too harsh.  There are limits as to
> what you can do in 30 seconds.  I believe the ad is excellent, a good
> example of what we need lots more of.
>
>
>
> 1>     It presents Mr Hunt as a real person (appearance, positive
> attitude, energetic, personable, competent, intelligent, not a gadfly).  He
> comes across as one who could manage a state, and not a one-issue crusader.
>
>
>
> 2>     It emphasizes  recognition of two very important names:
> “Libertarian Party” and “Andrew Hunt”.  Name recognition is absolutely
> crucial, it has to be the essence of all campaign advertising.
>
>
>
> 3>      It asks for the voters vote (you don’t get if you don’t ask)
>
>
>
> 4>     The ad appears to address the specific issues hot in Georgia at
> the current time.  Libertarian issues are not so important.  In a real
> campaign, it is what the voters consider hot that is important.
>
>
>
> 5>     In an environment where approval ratings are dismal and voters are
> looking for an acceptable alternative to the status quo, a concentration on
> being different is sufficient.  Generally, any attempt to become more
> specific without a meaningful opportunity to “sell the benefits” (which
> can’t be done in 30 seconds) will tend to alienate more voters than it will
> attract.
>
>
>
> How one attracts activists to your organization and how one sells yourself
> to 10 million voters are completely different.  Issues and their related
> specifics are important to activists and make a big difference in building
> an organization.  Getting voters to vote for you is, in absolute fact, more
> a popularity contest.
>
>
>
> Norman T Olsen
>
> Regional Representative, Region I”
>
>
>
> _______________________________________________
> Lnc-business mailing list
> Lnc-business at hq.lp.org
> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://hq.lp.org/pipermail/lnc-business/attachments/20140904/fb8c803a/attachment-0002.html>