[Lnc-business] Three versions of new logo shown below

[Wes Benedict]

I've seen some versions of the new logo on places like Independent 
Political Report that may make readers misunderstand what the logo 
should actually look like.

Here it is with a slogan:


And here it is without.


Both are valid as far as I'm concerned. And neither looks like what the 
amateur reporters at Independent Political Report put at the top of the 
article here (even after a revision or two):
http://www.independentpoliticalreport.com/2015/07/lnc-selects-new-logo/

Whether or not you like the new logo, it's kind of hard for me to 
understand how anyone could say it's terrible. It's mostly the word 
LIBERTARIAN in all caps, with a little torch and eagle to the left. The 
graphic elements are too small to be terrible. It prominently features 
the word LIBERTARIAN in all caps. It pushed the LIBERTARIAN brand, just 
like on the T-shirts and hats that we sell that have been great sellers.

It was designed by a graphic designer with something like 20 years of 
experience in graphic design, who went back to college for a masters 
degree. The title of his thesis is "Political Discourse: Campaign Visual 
Identities and the Rise of the Consumer-Voter." The political and 
graphic design authorities who supported him are impressive.

And here's another valid version for use on a silver (or gray) background.




I think it's going to be a whole lot easier to work with for novice 
graphic designers who need a simple set of colors to work with. And 
that's who is doing 90% of the graphic design work for our candidates 
and affiliates, novices. We're making it a lot easier on them.

I'm looking forward to using it once we iron out the contract, details, 
and final specs.

Libertarians, you're gonna like the way you look!

-- 
Wes Benedict, Executive Director
Libertarian National Committee, Inc.
*New address: 1444 Duke St., Alexandria, VA 22314*
(202) 333-0008 ext. 232, wes.benedict at lp.org
facebook.com/libertarians @LPNational
Join the Libertarian Party at: http://lp.org/membership

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