[Lnc-business] Three versions of new logo shown below

[Brett Bittner]

Thanks, Wes!

I'd like to add that the ease with which state parties may adopt and brand
themselves will require far less graphic design knowledge and skill than
the previous logo. The thesis contains the suggested usage, which is simply
the state name (or nickname) added in the same type. Here in Indiana,
should we adopt the new logo into our branding, it could read either
"Indiana Libertarian" or "Hoosier Libertarian."

Brett C. Bittner

brett at brettbittner.com
404.492.6524

"I would rather be exposed to the inconveniences attending too much liberty
than those attending too small a degree of it." -- Thomas Jefferson

On Tue, Jul 21, 2015 at 3:07 PM, Wes Benedict <wes.benedict at lp.org> wrote:

>  I've seen some versions of the new logo on places like Independent
> Political Report that may make readers misunderstand what the logo should
> actually look like.
>
> Here it is with a slogan:
>
>
> And here it is without.
>
>
> Both are valid as far as I'm concerned. And neither looks like what the
> amateur reporters at Independent Political Report put at the top of the
> article here (even after a revision or two):
> http://www.independentpoliticalreport.com/2015/07/lnc-selects-new-logo/
>
> Whether or not you like the new logo, it's kind of hard for me to
> understand how anyone could say it's terrible. It's mostly the word
> LIBERTARIAN in all caps, with a little torch and eagle to the left. The
> graphic elements are too small to be terrible. It prominently features the
> word LIBERTARIAN in all caps. It pushed the LIBERTARIAN brand, just like on
> the T-shirts and hats that we sell that have been great sellers.
>
> It was designed by a graphic designer with something like 20 years of
> experience in graphic design, who went back to college for a masters
> degree. The title of his thesis is "Political Discourse: Campaign Visual
> Identities and the Rise of the Consumer-Voter." The political and graphic
> design authorities who supported him are impressive.
>
> And here's another valid version for use on a silver (or gray) background.
>
>
>
>
> I think it's going to be a whole lot easier to work with for novice
> graphic designers who need a simple set of colors to work with. And that's
> who is doing 90% of the graphic design work for our candidates and
> affiliates, novices. We're making it a lot easier on them.
>
> I'm looking forward to using it once we iron out the contract, details,
> and final specs.
>
> Libertarians, you're gonna like the way you look!
>
> --
> Wes Benedict, Executive Director
> Libertarian National Committee, Inc.
> *New address: 1444 Duke St., Alexandria, VA 22314*
> (202) 333-0008 ext. 232, wes.benedict at lp.org
> facebook.com/libertarians @LPNational
> Join the Libertarian Party at: http://lp.org/membership
>
>
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>
>
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