[Lnc-business] Three versions of new logo shown below

[Kevin Ludlow]

Since there is now public discussion of the master's thesis that accounted
for the marketing decision of the new logo, is this available somewhere
that I can read it?  Tf not, would somebody mind emailing it to me.

Thanks very much!
Kevin Ludlow

On Tue, Jul 21, 2015 at 2:14 PM, Brett Bittner <brett at brettbittner.com>
wrote:

> Thanks, Wes!
>
> I'd like to add that the ease with which state parties may adopt and brand
> themselves will require far less graphic design knowledge and skill than
> the previous logo. The thesis contains the suggested usage, which is simply
> the state name (or nickname) added in the same type. Here in Indiana,
> should we adopt the new logo into our branding, it could read either
> "Indiana Libertarian" or "Hoosier Libertarian."
>
> Brett C. Bittner
>
> brett at brettbittner.com
> 404.492.6524
>
> "I would rather be exposed to the inconveniences attending too much
> liberty than those attending too small a degree of it." -- Thomas Jefferson
>
> On Tue, Jul 21, 2015 at 3:07 PM, Wes Benedict <wes.benedict at lp.org> wrote:
>
>>  I've seen some versions of the new logo on places like Independent
>> Political Report that may make readers misunderstand what the logo should
>> actually look like.
>>
>> Here it is with a slogan:
>>
>>
>> And here it is without.
>>
>>
>> Both are valid as far as I'm concerned. And neither looks like what the
>> amateur reporters at Independent Political Report put at the top of the
>> article here (even after a revision or two):
>> http://www.independentpoliticalreport.com/2015/07/lnc-selects-new-logo/
>>
>> Whether or not you like the new logo, it's kind of hard for me to
>> understand how anyone could say it's terrible. It's mostly the word
>> LIBERTARIAN in all caps, with a little torch and eagle to the left. The
>> graphic elements are too small to be terrible. It prominently features the
>> word LIBERTARIAN in all caps. It pushed the LIBERTARIAN brand, just like on
>> the T-shirts and hats that we sell that have been great sellers.
>>
>> It was designed by a graphic designer with something like 20 years of
>> experience in graphic design, who went back to college for a masters
>> degree. The title of his thesis is "Political Discourse: Campaign Visual
>> Identities and the Rise of the Consumer-Voter." The political and graphic
>> design authorities who supported him are impressive.
>>
>> And here's another valid version for use on a silver (or gray) background.
>>
>>
>>
>>
>> I think it's going to be a whole lot easier to work with for novice
>> graphic designers who need a simple set of colors to work with. And that's
>> who is doing 90% of the graphic design work for our candidates and
>> affiliates, novices. We're making it a lot easier on them.
>>
>> I'm looking forward to using it once we iron out the contract, details,
>> and final specs.
>>
>> Libertarians, you're gonna like the way you look!
>>
>> --
>> Wes Benedict, Executive Director
>> Libertarian National Committee, Inc.
>> *New address: 1444 Duke St., Alexandria, VA 22314*
>> (202) 333-0008 ext. 232, wes.benedict at lp.org
>> facebook.com/libertarians @LPNational
>> Join the Libertarian Party at: http://lp.org/membership
>>
>>
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>>
>>
>
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>


-- 
========================================================
Kevin Ludlow
512-773-3968
http://www.kevinludlow.com
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