[Lnc-business] Three versions of new logo shown below

[Sam Goldstein]

How about a version that actually identiifes it as the Libertarian Party?

Sam Goldstein

On Tue, Jul 21, 2015 at 3:31 PM, Kevin Ludlow <ludlow at gmail.com> wrote:

> Since there is now public discussion of the master's thesis that accounted
> for the marketing decision of the new logo, is this available somewhere
> that I can read it?  Tf not, would somebody mind emailing it to me.
>
> Thanks very much!
> Kevin Ludlow
>
> On Tue, Jul 21, 2015 at 2:14 PM, Brett Bittner <brett at brettbittner.com>
> wrote:
>
>> Thanks, Wes!
>>
>> I'd like to add that the ease with which state parties may adopt and
>> brand themselves will require far less graphic design knowledge and skill
>> than the previous logo. The thesis contains the suggested usage, which is
>> simply the state name (or nickname) added in the same type. Here in
>> Indiana, should we adopt the new logo into our branding, it could read
>> either "Indiana Libertarian" or "Hoosier Libertarian."
>>
>> Brett C. Bittner
>>
>> brett at brettbittner.com
>> 404.492.6524
>>
>> "I would rather be exposed to the inconveniences attending too much
>> liberty than those attending too small a degree of it." -- Thomas Jefferson
>>
>> On Tue, Jul 21, 2015 at 3:07 PM, Wes Benedict <wes.benedict at lp.org>
>> wrote:
>>
>>>  I've seen some versions of the new logo on places like Independent
>>> Political Report that may make readers misunderstand what the logo should
>>> actually look like.
>>>
>>> Here it is with a slogan:
>>>
>>>
>>> And here it is without.
>>>
>>>
>>> Both are valid as far as I'm concerned. And neither looks like what the
>>> amateur reporters at Independent Political Report put at the top of the
>>> article here (even after a revision or two):
>>> http://www.independentpoliticalreport.com/2015/07/lnc-selects-new-logo/
>>>
>>> Whether or not you like the new logo, it's kind of hard for me to
>>> understand how anyone could say it's terrible. It's mostly the word
>>> LIBERTARIAN in all caps, with a little torch and eagle to the left. The
>>> graphic elements are too small to be terrible. It prominently features the
>>> word LIBERTARIAN in all caps. It pushed the LIBERTARIAN brand, just like on
>>> the T-shirts and hats that we sell that have been great sellers.
>>>
>>> It was designed by a graphic designer with something like 20 years of
>>> experience in graphic design, who went back to college for a masters
>>> degree. The title of his thesis is "Political Discourse: Campaign Visual
>>> Identities and the Rise of the Consumer-Voter." The political and graphic
>>> design authorities who supported him are impressive.
>>>
>>> And here's another valid version for use on a silver (or gray)
>>> background.
>>>
>>>
>>>
>>>
>>> I think it's going to be a whole lot easier to work with for novice
>>> graphic designers who need a simple set of colors to work with. And that's
>>> who is doing 90% of the graphic design work for our candidates and
>>> affiliates, novices. We're making it a lot easier on them.
>>>
>>> I'm looking forward to using it once we iron out the contract, details,
>>> and final specs.
>>>
>>> Libertarians, you're gonna like the way you look!
>>>
>>> --
>>> Wes Benedict, Executive Director
>>> Libertarian National Committee, Inc.
>>> *New address: 1444 Duke St., Alexandria, VA 22314*
>>> (202) 333-0008 ext. 232, wes.benedict at lp.org
>>> facebook.com/libertarians @LPNational
>>> Join the Libertarian Party at: http://lp.org/membership
>>>
>>>
>>> _______________________________________________
>>> Lnc-business mailing list
>>> Lnc-business at hq.lp.org
>>> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>>>
>>>
>>
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>>
>>
>
>
> --
> ========================================================
> Kevin Ludlow
> 512-773-3968
> http://www.kevinludlow.com
>
>
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>
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