[Lnc-business] Three versions of new logo shown below

Tue Jul 21 20:26:04 EDT 2015

Like how these guys make sure to use the word "Party" in their website and
branding?  https://www.democrats.org/

Or more how these guys use a "P" to stand for Party, but probably just
because that's the word that comes after "Old"?  https://www.gop.com/

We may make a variant that says "Party", but I'd prefer to try to strike at
the root of this big-L/little-l shenanigans we've put up to for too long.
If you're a libertarian, there's exactly one political party for you and it
starts with a big L.

-Nick

On Tue, Jul 21, 2015 at 5:15 PM, Sam Goldstein <goldsteinatlarge at gmail.com>
wrote:

> How about a version that actually identiifes it as the Libertarian Party?
>
> Sam Goldstein
>
> On Tue, Jul 21, 2015 at 3:31 PM, Kevin Ludlow <ludlow at gmail.com> wrote:
>
>> Since there is now public discussion of the master's thesis that
>> accounted for the marketing decision of the new logo, is this available
>> somewhere that I can read it?  Tf not, would somebody mind emailing it to
>> me.
>>
>> Thanks very much!
>> Kevin Ludlow
>>
>> On Tue, Jul 21, 2015 at 2:14 PM, Brett Bittner <brett at brettbittner.com>
>> wrote:
>>
>>> Thanks, Wes!
>>>
>>> I'd like to add that the ease with which state parties may adopt and
>>> brand themselves will require far less graphic design knowledge and skill
>>> than the previous logo. The thesis contains the suggested usage, which is
>>> simply the state name (or nickname) added in the same type. Here in
>>> Indiana, should we adopt the new logo into our branding, it could read
>>> either "Indiana Libertarian" or "Hoosier Libertarian."
>>>
>>> Brett C. Bittner
>>>
>>> brett at brettbittner.com
>>> 404.492.6524
>>>
>>> "I would rather be exposed to the inconveniences attending too much
>>> liberty than those attending too small a degree of it." -- Thomas Jefferson
>>>
>>> On Tue, Jul 21, 2015 at 3:07 PM, Wes Benedict <wes.benedict at lp.org>
>>> wrote:
>>>
>>>>  I've seen some versions of the new logo on places like Independent
>>>> Political Report that may make readers misunderstand what the logo should
>>>> actually look like.
>>>>
>>>> Here it is with a slogan:
>>>>
>>>>
>>>> And here it is without.
>>>>
>>>>
>>>> Both are valid as far as I'm concerned. And neither looks like what the
>>>> amateur reporters at Independent Political Report put at the top of the
>>>> article here (even after a revision or two):
>>>> http://www.independentpoliticalreport.com/2015/07/lnc-selects-new-logo/
>>>>
>>>> Whether or not you like the new logo, it's kind of hard for me to
>>>> understand how anyone could say it's terrible. It's mostly the word
>>>> LIBERTARIAN in all caps, with a little torch and eagle to the left. The
>>>> graphic elements are too small to be terrible. It prominently features the
>>>> word LIBERTARIAN in all caps. It pushed the LIBERTARIAN brand, just like on
>>>> the T-shirts and hats that we sell that have been great sellers.
>>>>
>>>> It was designed by a graphic designer with something like 20 years of
>>>> experience in graphic design, who went back to college for a masters
>>>> degree. The title of his thesis is "Political Discourse: Campaign Visual
>>>> Identities and the Rise of the Consumer-Voter." The political and graphic
>>>> design authorities who supported him are impressive.
>>>>
>>>> And here's another valid version for use on a silver (or gray)
>>>> background.
>>>>
>>>>
>>>>
>>>>
>>>> I think it's going to be a whole lot easier to work with for novice
>>>> graphic designers who need a simple set of colors to work with. And that's
>>>> who is doing 90% of the graphic design work for our candidates and
>>>> affiliates, novices. We're making it a lot easier on them.
>>>>
>>>> I'm looking forward to using it once we iron out the contract, details,
>>>> and final specs.
>>>>
>>>> Libertarians, you're gonna like the way you look!
>>>>
>>>> --
>>>> Wes Benedict, Executive Director
>>>> Libertarian National Committee, Inc.
>>>> *New address: 1444 Duke St., Alexandria, VA 22314*
>>>> (202) 333-0008 ext. 232, wes.benedict at lp.org
>>>> facebook.com/libertarians @LPNational
>>>> Join the Libertarian Party at: http://lp.org/membership
>>>>
>>>>
>>>> _______________________________________________
>>>> Lnc-business mailing list
>>>> Lnc-business at hq.lp.org
>>>> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>>>>
>>>>
>>>
>>> _______________________________________________
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>>>
>>>
>>
>>
>> --
>> ========================================================
>> Kevin Ludlow
>> 512-773-3968
>> http://www.kevinludlow.com
>>
>>
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>> Lnc-business at hq.lp.org
>> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>>
>>
>
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>
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