[Lnc-business] Three versions of new logo shown below

Tue Jul 21 20:29:33 EDT 2015

This might be off topic, but does it seem odd to anyone else that the GOP
has a menu selection on their main page labeled "Hillary Clinton"?

Joshua A. Katz
Westbrook CT Planning Commission (L in R seat)

On Tue, Jul 21, 2015 at 8:26 PM, Nicholas Sarwark <chair at lp.org> wrote:

> Like how these guys make sure to use the word "Party" in their website and
> branding?  https://www.democrats.org/
>
> Or more how these guys use a "P" to stand for Party, but probably just
> because that's the word that comes after "Old"?  https://www.gop.com/
>
> We may make a variant that says "Party", but I'd prefer to try to strike
> at the root of this big-L/little-l shenanigans we've put up to for too
> long.  If you're a libertarian, there's exactly one political party for you
> and it starts with a big L.
>
> -Nick
>
>
>
> On Tue, Jul 21, 2015 at 5:15 PM, Sam Goldstein <goldsteinatlarge at gmail.com
> > wrote:
>
>> How about a version that actually identiifes it as the Libertarian Party?
>>
>> Sam Goldstein
>>
>> On Tue, Jul 21, 2015 at 3:31 PM, Kevin Ludlow <ludlow at gmail.com> wrote:
>>
>>> Since there is now public discussion of the master's thesis that
>>> accounted for the marketing decision of the new logo, is this available
>>> somewhere that I can read it?  Tf not, would somebody mind emailing it to
>>> me.
>>>
>>> Thanks very much!
>>> Kevin Ludlow
>>>
>>> On Tue, Jul 21, 2015 at 2:14 PM, Brett Bittner <brett at brettbittner.com>
>>> wrote:
>>>
>>>> Thanks, Wes!
>>>>
>>>> I'd like to add that the ease with which state parties may adopt and
>>>> brand themselves will require far less graphic design knowledge and skill
>>>> than the previous logo. The thesis contains the suggested usage, which is
>>>> simply the state name (or nickname) added in the same type. Here in
>>>> Indiana, should we adopt the new logo into our branding, it could read
>>>> either "Indiana Libertarian" or "Hoosier Libertarian."
>>>>
>>>> Brett C. Bittner
>>>>
>>>> brett at brettbittner.com
>>>> 404.492.6524
>>>>
>>>> "I would rather be exposed to the inconveniences attending too much
>>>> liberty than those attending too small a degree of it." -- Thomas Jefferson
>>>>
>>>> On Tue, Jul 21, 2015 at 3:07 PM, Wes Benedict <wes.benedict at lp.org>
>>>> wrote:
>>>>
>>>>>  I've seen some versions of the new logo on places like Independent
>>>>> Political Report that may make readers misunderstand what the logo should
>>>>> actually look like.
>>>>>
>>>>> Here it is with a slogan:
>>>>>
>>>>>
>>>>> And here it is without.
>>>>>
>>>>>
>>>>> Both are valid as far as I'm concerned. And neither looks like what
>>>>> the amateur reporters at Independent Political Report put at the top of the
>>>>> article here (even after a revision or two):
>>>>> http://www.independentpoliticalreport.com/2015/07/lnc-selects-new-logo/
>>>>>
>>>>> Whether or not you like the new logo, it's kind of hard for me to
>>>>> understand how anyone could say it's terrible. It's mostly the word
>>>>> LIBERTARIAN in all caps, with a little torch and eagle to the left. The
>>>>> graphic elements are too small to be terrible. It prominently features the
>>>>> word LIBERTARIAN in all caps. It pushed the LIBERTARIAN brand, just like on
>>>>> the T-shirts and hats that we sell that have been great sellers.
>>>>>
>>>>> It was designed by a graphic designer with something like 20 years of
>>>>> experience in graphic design, who went back to college for a masters
>>>>> degree. The title of his thesis is "Political Discourse: Campaign Visual
>>>>> Identities and the Rise of the Consumer-Voter." The political and graphic
>>>>> design authorities who supported him are impressive.
>>>>>
>>>>> And here's another valid version for use on a silver (or gray)
>>>>> background.
>>>>>
>>>>>
>>>>>
>>>>>
>>>>> I think it's going to be a whole lot easier to work with for novice
>>>>> graphic designers who need a simple set of colors to work with. And that's
>>>>> who is doing 90% of the graphic design work for our candidates and
>>>>> affiliates, novices. We're making it a lot easier on them.
>>>>>
>>>>> I'm looking forward to using it once we iron out the contract,
>>>>> details, and final specs.
>>>>>
>>>>> Libertarians, you're gonna like the way you look!
>>>>>
>>>>> --
>>>>> Wes Benedict, Executive Director
>>>>> Libertarian National Committee, Inc.
>>>>> *New address: 1444 Duke St., Alexandria, VA 22314*
>>>>> (202) 333-0008 ext. 232, wes.benedict at lp.org
>>>>> facebook.com/libertarians @LPNational
>>>>> Join the Libertarian Party at: http://lp.org/membership
>>>>>
>>>>>
>>>>> _______________________________________________
>>>>> Lnc-business mailing list
>>>>> Lnc-business at hq.lp.org
>>>>> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>>>>>
>>>>>
>>>>
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>>>>
>>>>
>>>
>>>
>>> --
>>> ========================================================
>>> Kevin Ludlow
>>> 512-773-3968
>>> http://www.kevinludlow.com
>>>
>>>
>>> _______________________________________________
>>> Lnc-business mailing list
>>> Lnc-business at hq.lp.org
>>> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>>>
>>>
>>
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>>
>
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