[Lnc-business] Three versions of new logo shown below

Wed Jul 22 07:22:00 EDT 2015

No, because we don't have near the name recognition that the old parties do
and using just the word Libertarian could cause someone to think of Rand or
Ron Paul or anyone else that has tried to hijack some of our beliefs.

Sam

On Tue, Jul 21, 2015 at 8:29 PM, Joshua Katz <planning4liberty at gmail.com>
wrote:

> This might be off topic, but does it seem odd to anyone else that the GOP
> has a menu selection on their main page labeled "Hillary Clinton"?
>
> Joshua A. Katz
> Westbrook CT Planning Commission (L in R seat)
>
> On Tue, Jul 21, 2015 at 8:26 PM, Nicholas Sarwark <chair at lp.org> wrote:
>
>> Like how these guys make sure to use the word "Party" in their website
>> and branding?  https://www.democrats.org/
>>
>> Or more how these guys use a "P" to stand for Party, but probably just
>> because that's the word that comes after "Old"?  https://www.gop.com/
>>
>> We may make a variant that says "Party", but I'd prefer to try to strike
>> at the root of this big-L/little-l shenanigans we've put up to for too
>> long.  If you're a libertarian, there's exactly one political party for you
>> and it starts with a big L.
>>
>> -Nick
>>
>>
>>
>> On Tue, Jul 21, 2015 at 5:15 PM, Sam Goldstein <
>> goldsteinatlarge at gmail.com> wrote:
>>
>>> How about a version that actually identiifes it as the Libertarian Party?
>>>
>>> Sam Goldstein
>>>
>>> On Tue, Jul 21, 2015 at 3:31 PM, Kevin Ludlow <ludlow at gmail.com> wrote:
>>>
>>>> Since there is now public discussion of the master's thesis that
>>>> accounted for the marketing decision of the new logo, is this available
>>>> somewhere that I can read it?  Tf not, would somebody mind emailing it to
>>>> me.
>>>>
>>>> Thanks very much!
>>>> Kevin Ludlow
>>>>
>>>> On Tue, Jul 21, 2015 at 2:14 PM, Brett Bittner <brett at brettbittner.com>
>>>> wrote:
>>>>
>>>>> Thanks, Wes!
>>>>>
>>>>> I'd like to add that the ease with which state parties may adopt and
>>>>> brand themselves will require far less graphic design knowledge and skill
>>>>> than the previous logo. The thesis contains the suggested usage, which is
>>>>> simply the state name (or nickname) added in the same type. Here in
>>>>> Indiana, should we adopt the new logo into our branding, it could read
>>>>> either "Indiana Libertarian" or "Hoosier Libertarian."
>>>>>
>>>>> Brett C. Bittner
>>>>>
>>>>> brett at brettbittner.com
>>>>> 404.492.6524
>>>>>
>>>>> "I would rather be exposed to the inconveniences attending too much
>>>>> liberty than those attending too small a degree of it." -- Thomas Jefferson
>>>>>
>>>>> On Tue, Jul 21, 2015 at 3:07 PM, Wes Benedict <wes.benedict at lp.org>
>>>>> wrote:
>>>>>
>>>>>>  I've seen some versions of the new logo on places like Independent
>>>>>> Political Report that may make readers misunderstand what the logo should
>>>>>> actually look like.
>>>>>>
>>>>>> Here it is with a slogan:
>>>>>>
>>>>>>
>>>>>> And here it is without.
>>>>>>
>>>>>>
>>>>>> Both are valid as far as I'm concerned. And neither looks like what
>>>>>> the amateur reporters at Independent Political Report put at the top of the
>>>>>> article here (even after a revision or two):
>>>>>>
>>>>>> http://www.independentpoliticalreport.com/2015/07/lnc-selects-new-logo/
>>>>>>
>>>>>> Whether or not you like the new logo, it's kind of hard for me to
>>>>>> understand how anyone could say it's terrible. It's mostly the word
>>>>>> LIBERTARIAN in all caps, with a little torch and eagle to the left. The
>>>>>> graphic elements are too small to be terrible. It prominently features the
>>>>>> word LIBERTARIAN in all caps. It pushed the LIBERTARIAN brand, just like on
>>>>>> the T-shirts and hats that we sell that have been great sellers.
>>>>>>
>>>>>> It was designed by a graphic designer with something like 20 years of
>>>>>> experience in graphic design, who went back to college for a masters
>>>>>> degree. The title of his thesis is "Political Discourse: Campaign Visual
>>>>>> Identities and the Rise of the Consumer-Voter." The political and graphic
>>>>>> design authorities who supported him are impressive.
>>>>>>
>>>>>> And here's another valid version for use on a silver (or gray)
>>>>>> background.
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>> I think it's going to be a whole lot easier to work with for novice
>>>>>> graphic designers who need a simple set of colors to work with. And that's
>>>>>> who is doing 90% of the graphic design work for our candidates and
>>>>>> affiliates, novices. We're making it a lot easier on them.
>>>>>>
>>>>>> I'm looking forward to using it once we iron out the contract,
>>>>>> details, and final specs.
>>>>>>
>>>>>> Libertarians, you're gonna like the way you look!
>>>>>>
>>>>>> --
>>>>>> Wes Benedict, Executive Director
>>>>>> Libertarian National Committee, Inc.
>>>>>> *New address: 1444 Duke St., Alexandria, VA 22314*
>>>>>> (202) 333-0008 ext. 232, wes.benedict at lp.org
>>>>>> facebook.com/libertarians @LPNational
>>>>>> Join the Libertarian Party at: http://lp.org/membership
>>>>>>
>>>>>>
>>>>>> _______________________________________________
>>>>>> Lnc-business mailing list
>>>>>> Lnc-business at hq.lp.org
>>>>>> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>>>>>>
>>>>>>
>>>>>
>>>>> _______________________________________________
>>>>> Lnc-business mailing list
>>>>> Lnc-business at hq.lp.org
>>>>> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>>>>>
>>>>>
>>>>
>>>>
>>>> --
>>>> ========================================================
>>>> Kevin Ludlow
>>>> 512-773-3968
>>>> http://www.kevinludlow.com
>>>>
>>>>
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>>>>
>>>>
>>>
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>>>
>>
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>
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