[Lnc-business] Email Ballot 2015-09: Increase Branding Budget

[Kevin Ludlow]

This is a tricky vote for me.  I am of the mindset that this will likely
pass, but I believe it should not.  I would like to voice that reasoning
below.

I felt extremely under-prepared when discussing these points at the
previous meeting as I had only been elected to the position 4 days prior.
That said, my arguments against the logo were that there was seemingly no
real plan of attack for using it.  I feel that point has now been
vindicated if not at least illustrated.  I strongly favor change
(seriously, I'm young and impetuous to a fault), but I also favor it to
make business sense.  This went from a logo change, to a logo change +
$5,000 to a logo change + $5,000 + $30,000.

Yes we need to change the material, but this mentality of just doing it all
at once strikes me as a kid-in-a-candy-shop mentality.  This money isn't
earned, it's donated for the goal of promoting a Libertarian agenda, for
growing the party, etc.  There is simply no evidence - at all - that
immediately changing our logo will accomplish this in any capacity.  I
cannot imagine one of you would be willing to drop another $30,000 of your
own money (especially given our existing budgetary constraints) simply to
change your business branding on the fly.  I would certainly not for any of
my businesses.  We're willing to be hasty with this, in my opinion, because
it is not our money.

Many large corporations phase in branding changes, sometimes over a few
years even.  I strongly suggest that we do the same thing.  I do not
believe that the membership levels of commitment of donations to the LP are
going to change even a little bit whether we change our logo material today
or over the next year or two.  Blowing through this cash is a poor business
decision.

I vote NO.

-Kevin Ludlow
Region 7

On Sun, Oct 4, 2015 at 1:29 PM, Alicia Mattson <agmattson at gmail.com> wrote:

> We have an electronic mail ballot.
>
>
> *Votes are due to the LNC-Business list by October 14, 2015 at 11:59:59pm
> Pacific time.*
> *Sponsor:*  Sarwark
>
> *Motion:*  to amend the budget by increasing line 26 Branding/Political
> Materials Revenue by $15,000 from $20,200 to $35,200 and by increasing line
> 55 Branding/Political Materials Expense by $15,000 from $20,000 to $35,000
>
> Alicia Mattson
> LNC Secretary
>
>
>
> _______________________________________________
> Lnc-business mailing list
> Lnc-business at hq.lp.org
> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>
>


-- 
========================================================
Kevin Ludlow
512-773-3968
http://www.kevinludlow.com
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