[Lnc-business] Email Ballot 2015-09: Increase Branding Budget

[Nicholas Sarwark]

FYI, the cost of the logo did not end up being $5,000.  Wes Benedict
has the exact cost, but it was much less.

The other issue is that we have to have a budgeted expense line for
the cost of the new materials and cost of fundraising for branding,
even if those things bring in more revenue than is spent on them.  The
polo shirt fundraiser was a success from a revenue perspective, but
the cost of the shirts goes on that branding line.

-Nick

On Thu, Oct 8, 2015 at 8:24 AM, Kevin Ludlow <ludlow at gmail.com> wrote:
> This is a tricky vote for me.  I am of the mindset that this will likely
> pass, but I believe it should not.  I would like to voice that reasoning
> below.
>
> I felt extremely under-prepared when discussing these points at the previous
> meeting as I had only been elected to the position 4 days prior.  That said,
> my arguments against the logo were that there was seemingly no real plan of
> attack for using it.  I feel that point has now been vindicated if not at
> least illustrated.  I strongly favor change (seriously, I'm young and
> impetuous to a fault), but I also favor it to make business sense.  This
> went from a logo change, to a logo change + $5,000 to a logo change + $5,000
> + $30,000.
>
> Yes we need to change the material, but this mentality of just doing it all
> at once strikes me as a kid-in-a-candy-shop mentality.  This money isn't
> earned, it's donated for the goal of promoting a Libertarian agenda, for
> growing the party, etc.  There is simply no evidence - at all - that
> immediately changing our logo will accomplish this in any capacity.  I
> cannot imagine one of you would be willing to drop another $30,000 of your
> own money (especially given our existing budgetary constraints) simply to
> change your business branding on the fly.  I would certainly not for any of
> my businesses.  We're willing to be hasty with this, in my opinion, because
> it is not our money.
>
> Many large corporations phase in branding changes, sometimes over a few
> years even.  I strongly suggest that we do the same thing.  I do not believe
> that the membership levels of commitment of donations to the LP are going to
> change even a little bit whether we change our logo material today or over
> the next year or two.  Blowing through this cash is a poor business
> decision.
>
> I vote NO.
>
> -Kevin Ludlow
> Region 7
>
> On Sun, Oct 4, 2015 at 1:29 PM, Alicia Mattson <agmattson at gmail.com> wrote:
>>
>> We have an electronic mail ballot.
>>
>> Votes are due to the LNC-Business list by October 14, 2015 at 11:59:59pm
>> Pacific time.
>>
>> Sponsor:  Sarwark
>>
>> Motion:  to amend the budget by increasing line 26 Branding/Political
>> Materials Revenue by $15,000 from $20,200 to $35,200 and by increasing line
>> 55 Branding/Political Materials Expense by $15,000 from $20,000 to $35,000
>>
>> Alicia Mattson
>> LNC Secretary
>>
>>
>>
>> _______________________________________________
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>> Lnc-business at hq.lp.org
>> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>>
>
>
>
> --
> ========================================================
> Kevin Ludlow
> 512-773-3968
> http://www.kevinludlow.com
>
>
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