[Lnc-business] Email Ballot 2015-09: Increase Branding Budget

[Kevin Ludlow]

Thank you for the clarification, Mr. Chair.

To be clear, I'm not opposed to spending money on branding - not at all.  I
simply find it imprudent for us to allocate such a large chunk of our
budget all at once to something that won't actually benefit us in a
measurable way.

-Kevin

On Thu, Oct 8, 2015 at 10:34 AM, Nicholas Sarwark <chair at lp.org> wrote:

> FYI, the cost of the logo did not end up being $5,000.  Wes Benedict
> has the exact cost, but it was much less.
>
> The other issue is that we have to have a budgeted expense line for
> the cost of the new materials and cost of fundraising for branding,
> even if those things bring in more revenue than is spent on them.  The
> polo shirt fundraiser was a success from a revenue perspective, but
> the cost of the shirts goes on that branding line.
>
> -Nick
>
> On Thu, Oct 8, 2015 at 8:24 AM, Kevin Ludlow <ludlow at gmail.com> wrote:
> > This is a tricky vote for me.  I am of the mindset that this will likely
> > pass, but I believe it should not.  I would like to voice that reasoning
> > below.
> >
> > I felt extremely under-prepared when discussing these points at the
> previous
> > meeting as I had only been elected to the position 4 days prior.  That
> said,
> > my arguments against the logo were that there was seemingly no real plan
> of
> > attack for using it.  I feel that point has now been vindicated if not at
> > least illustrated.  I strongly favor change (seriously, I'm young and
> > impetuous to a fault), but I also favor it to make business sense.  This
> > went from a logo change, to a logo change + $5,000 to a logo change +
> $5,000
> > + $30,000.
> >
> > Yes we need to change the material, but this mentality of just doing it
> all
> > at once strikes me as a kid-in-a-candy-shop mentality.  This money isn't
> > earned, it's donated for the goal of promoting a Libertarian agenda, for
> > growing the party, etc.  There is simply no evidence - at all - that
> > immediately changing our logo will accomplish this in any capacity.  I
> > cannot imagine one of you would be willing to drop another $30,000 of
> your
> > own money (especially given our existing budgetary constraints) simply to
> > change your business branding on the fly.  I would certainly not for any
> of
> > my businesses.  We're willing to be hasty with this, in my opinion,
> because
> > it is not our money.
> >
> > Many large corporations phase in branding changes, sometimes over a few
> > years even.  I strongly suggest that we do the same thing.  I do not
> believe
> > that the membership levels of commitment of donations to the LP are
> going to
> > change even a little bit whether we change our logo material today or
> over
> > the next year or two.  Blowing through this cash is a poor business
> > decision.
> >
> > I vote NO.
> >
> > -Kevin Ludlow
> > Region 7
> >
> > On Sun, Oct 4, 2015 at 1:29 PM, Alicia Mattson <agmattson at gmail.com>
> wrote:
> >>
> >> We have an electronic mail ballot.
> >>
> >> Votes are due to the LNC-Business list by October 14, 2015 at 11:59:59pm
> >> Pacific time.
> >>
> >> Sponsor:  Sarwark
> >>
> >> Motion:  to amend the budget by increasing line 26 Branding/Political
> >> Materials Revenue by $15,000 from $20,200 to $35,200 and by increasing
> line
> >> 55 Branding/Political Materials Expense by $15,000 from $20,000 to
> $35,000
> >>
> >> Alicia Mattson
> >> LNC Secretary
> >>
> >>
> >>
> >> _______________________________________________
> >> Lnc-business mailing list
> >> Lnc-business at hq.lp.org
> >> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
> >>
> >
> >
> >
> > --
> > ========================================================
> > Kevin Ludlow
> > 512-773-3968
> > http://www.kevinludlow.com
> >
> >
> > _______________________________________________
> > Lnc-business mailing list
> > Lnc-business at hq.lp.org
> > http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
> >
>
> _______________________________________________
> Lnc-business mailing list
> Lnc-business at hq.lp.org
> http://hq.lp.org/mailman/listinfo/lnc-business_hq.lp.org
>



-- 
========================================================
Kevin Ludlow
512-773-3968
http://www.kevinludlow.com
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