[Lnc-business] Facebook Ad Motion

[Daniel Hayes]

I'm in... Which budget line will this effect by the way? Seems like a discussion for a meeting on the budget.


Daniel Hayes
LNC At Large Member
Sent from my iPhone

> On Sep 16, 2016, at 12:30 PM, Caryn Ann Harlos <carynannharlos at gmail.com> wrote:
> 
> I will support such a motion.
> 
>> On Fri, Sep 16, 2016 at 11:20 AM, Patrick McKnight <patrick.joseph.mcknight at gmail.com> wrote:
>> I have two questions and a motion. I begin with the questions:
>> 
>> 1. What are we currently doing in terms of facebook ads?
>> 2. Do we have a url tracker on our membership sign up page?
>> 
>> In NJ we have been running targeted ads directing people to our membership page. This has been very successful. Our membership has grown 78% this year as of September 1st. (Although I don't have a url tracker so I can't quantify to what extent this growth was organic.)
>> 
>> I asked Robert Kraus and Lauren Daugherty about our national social media advertising and they were unable to provide any details. 
>> 
>> A successful social media advertising strategy is critical to taking our Party into the future. As we move into the climax of the election season this is especially important.
>> 
>> In the absence of details about our current situation I make the following motion:
>> 
>> I move we allocate $1,000 for a targeted facebook ad to run October 4th to November 4th. The ad is to be targeted to Gary Johnson supporters and other Libertarian keywords. It will take the form of a "website promotion" directing people to our membership sign up page. I suggest the following headline:
>> 
>> "Love Liberty? Tired of politics as usual? Join the Libertarian Party today!"
>> 
>> For context a similar ad run by the NJLP had the following results:
>> 
>> Budget: $229
>> Reach: 31,985
>> Link Clicks: 397
>> Cost per click: $0.58
>> 
>> The goals of the campaign are:
>> 1. Grow membership
>> 2. Raise the profile of the LP during election season
>> 3. Help develop best practices for future advertising campaigns
>> 4. Invite people who "like" the promotion to join the national facebook page
>> 
>> I will volunteer to personally handle all the details of setting up and managing this campaign.
>> 
>> Who is willing to cosponsor this motion?
>> 
>> Thanks,
>> Patrick McKnight
>> Region 8 Rep
>> 
>> 
>> 
>> _______________________________________________
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> 
> 
> 
> -- 
> In Liberty,
> Caryn Ann Harlos
> Region 1 Representative, Libertarian National Committee (Alaska, Arizona, Colorado, Hawaii, Kansas, Montana, Utah, Wyoming, Washington) - Caryn.Ann. Harlos at LP.org
> Communications Director, Libertarian Party of Colorado
> Colorado State Coordinator, Libertarian Party Radical Caucus
> 
> 
> 
> 
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